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What Cracker Barrel’s Rebrand Got Wrong (and What Chick-fil-A Gets Right)

In Part 2 of our branding series, we look at what happens when a company tries to modernize and ends up losing what people loved most. Using Cracker Barrel’s recent rebrand backlash as a case study, we talk about the tension between staying relevant and staying true to your identity.

We compare it to Chick-fil-A’s approach, where brand strength comes from consistent systems, not constant design changes. Then we break down how these lessons apply to service businesses, especially those that serve customers in high-stress moments.

You’ll walk away with practical filters for rebranding without confusion, insights from StoryBrand and Atomic Habits, and ways to build a brand people trust over time.

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What happens when a brand forgets who it is?

This is Part One of our two-part series on branding and rebranding. In this episode, we break down the Cracker Barrel rebrand and the costly lessons it offers for business owners. Cracker Barrel built its reputation on consistency, nostalgia, and Southern hospitality, but its dramatic shift left loyal customers feeling disconnected.

We unpack the difference between branding (who you are) and marketing (how you tell your story), and why confusing the two erodes trust. With Donald Miller’s principle, “If you confuse, you lose”, we highlight what went wrong and contrast it with Apple’s ability to evolve while staying true to its identity.

If you’re considering a rebrand, this episode explains why evolution beats revolution and how to adapt without losing the emotional connection your audience values most.

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Leadership isn’t just about strategy, it’s about rhythm. In this episode, we explore why intentional pauses and quarterly rhythms are essential for your business, family, and personal health. From balancing key life areas to safeguarding sacred family time, we offer practical strategies to prevent burnout and lead more effectively.

You’ll learn about tools like the balance wheel, the significance of family board meetings, and how small, consistent rhythms can create lasting legacies. This conversation will encourage you to rethink how you rest, reset, and refocus so you can lead effectively in all aspects of life.