What does Mom really want for Mother's Day? To enjoy her bleeping cup of coffee.

Enter: Bevy, the hands-free temperature-controlled coffee helmet. Beer Helmet WHO?!

At least that's the fictional product we built a real brand for on this week's latest episode of Can They Brand That?

We spent 20 minutes (with no prep work, just vibes and our "mom brains") exploring the idea of a wearable cup of joe. Picture a chic helmet that distributes your beverage of choice to you through a straw; keeping your drink at your desired temperature and allowing you to sip on it at your leisure while you go on with your morning (chasing children, getting dressed, doomscrolling, whatever you want!). No more graveyard of lukewarm cups of coffee all around the house that you never got to enjoy. Bliss! Buzz! Bravo!

Here's what we came up with:

• Brand names like Bevy, Hat Trick, Brutus, Headcase, and CAPpuccino.

• Taglines like, "Drinks on us," "Let us give you a hand. Or two." "No one takes their coffee lukewarm," "The perks are endless," "Don't spill the beans, and "Hands down the best way to drink up."

• Mascot ideas like a lightning bolt character named Bolt, a beaver who is a morning person, an Elizabethan Era dude named Brutus (or, Brew-tus), and a bat (the kind that eats coffee fruit before it turns into beans) named Batty (she's over-caffeinated), and Rick Moranis' character from Honey, I Shrunk the Kids, Wayne Szalinski.

• Marketing shticks like special straw attachments for hot drinks, a light-up front panel to distract babies during diaper changes, and Bluetooth technology for the tech bros.

And we did it all with the help of our very funny commenters in the live stream. Strap on your favorite beverage and watch the full episode: https://youtube.com/live/DaLpc0sNGQM

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

—

Timestamps:

• 00:00 Welcome to Can They Brand That?
• 07:42 Today's Challenge: Can They Brand Coffee Helmets?
• 13:34 Brainstorming Names and Features for the Coffee Helmet
• 20:22 Creative Branding & Name Ideas
• 23:08 Exploring Coffee Culture and Terminology
• 28:44 Humorous Marketing Strategies
• 32:27 Product Development and Features Discussion
• 34:36 Tech Bro Trends and Coffee Culture
• 37:34 Redefining Mommy Brain
• 40:07 Innovative Product Ideas for Moms
• 46:17 Mascot O'Clock
• 49:46 Funded or Done-ded

—

As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/

You change your underwear every day, sure, but what if changing your underwear could CHANGE THE WORLD?!

We've all been there: changing your underwear each morning; wishing your skivvies were more sustainable. If only my carnal nature helped Mother Nature, you mutter to yourself. Well, wish no longer, earth lovers!!! Planties is here: the world's first compostable, plantable panty brand.

At least that's the fever dream we came up with on this week's latest episode of Can They Brand That? In honor of Earth Day.

We spent 20 minutes (with no prep work, just vibes and chutzpah) exploring the idea of sustainable underwear. What started as a gimmick to rebrand edible underwear as a sustainable hero turned into a brainstorm for an undies brand that's hotter than the Earth's average surface temperature.

Sexy! Depressing! Inspiring!

Here's what we came up with:

• Brand names for plantable panties like, "Planties" and "Good in Bed," + names for rebranded edible undies like, "E.A.T." (Eco-friendly And Tasty) and "Forbidden Valley Ranch"

• Taglines like, "Don't let the earth be hotter than you," "Carnal nature meets mother nature," "G strings for good," "Easy on the planet and the eyes," "So thong, it's right," and "Reduce, caboose, recycle."

• Visual ideas like a logo of planet Earth wearing a green thong, and a 90s style "Save the Rainforest" identity or campaign featuring endangered species thanking the consumer.

• Branding shticks like plantable packaging (in an 80s egg-style case like L'eggs), naming the technology that makes the underwear compostable, "Green Butt Technology," and a sexy campaign called "Lingerie for Good," where we insist that pleasure is endangered too. AND MORE because we can't ever stop riffing once we get started.

And we did it all with the help of our very funny commenters in the live stream (Join us today for a new one, btw!!!!)

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

Make like a wedgie and get all up in the full episode: https://youtube.com/live/KI4qikHVly8

—

Timestamps:

• 00:00 "Brief" Banter
• 02:55 Welcome to Can They Brand That?
• 05:57 Can They Brand Edible Underwear as a Sustainable Hero?
• 08:55 Let the brainstorm begin!
• 11:47 Creative Ideas for Sustainable Products
• 14:38 Exploring Names and Taglines
• 17:29 Plantable Panties
• 20:27 Creative Branding Ideas for Eco-Friendly Products
• 24:03 Exploring Fun and Cheeky Marketing Tones
• 26:55 Innovative Concepts for Edible Underwear
• 29:54 Sustainable and Humorous Packaging Ideas
• 33:53 Playful Language and Taglines for Eco-Conscious Products
• 36:53 Sustainable Branding and Humor
• 38:39 Mascot O'Clock
• 46:24 Funded or Done-ded

—

As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/

Call us crazy (behind our backs, please), but we believe that just because a product has a boring use-case doesn't mean they have to have boring branding!

And we've always said that. Which is why this week on "Can They Brand That?" we ideated a modern, fun competitor to the household brand WD-40.

We spent 20 minutes (with no prep work, just vibes and genius) exploring core brand names, positioning, and thematic structures that could help a WD-40 competitor steal some market share from the classic shelf staple.

Here's what we came up with:

• Brand names + Taglines like,

• • Agent 41 | "One-upping the original."

  • Unhinged | "Home repair that goes nuts."

  • Handy | "Garage lube that gets the job done."

  • Loose Parts | "We guarantee it."

• Mascot ideas like a well-meaning eel, a hummingbird whose little beak reflects the shape of the can nozzle, and a happy, Frankenstein-esque monster made up of loose screws and such.

• And so many other crazy brand schticks, including an entire female-focused angle called Rosie modeled after Rosie the Riveter with rose-colored cans, a Metalhead direction, and other personified brands like Uncle Rusty's and Slick Rick's.

And we did it all with the help of our very funny commenters in the live stream (Join us today for a new one, btw!!!!)

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

Loosen up and watch the whole thing: https://youtube.com/live/pwxXmvMy9Es

—
Timestamps:

• 00:00 The Humiliation Ritual of Client Projects
• 05:48 Welcome to Can They Brand That?
• 10:50 Recap of Last Week's Episode
• 13:44 Can They Brand a New, Hotter WD-40?
• 19:31 Creative Naming Ideas for a New Product
• 41:55 Mascot O'Clock
• 47:31 Funded or Done-ded

—
As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/

Nearly nothing makes you think of the 80s and 90s as much as the humble waterbed. But what if it got an updated brand identity worthy of the 21st century in order to position it as the hot, new mattress choice?

That, my friends, was the challenge on this week's episode of Can They Brand That?

We spent 20 minutes (with no prep work, just vibes and genius) exploring core brand names, positioning, and thematic structures that could turn the waterbed from a relic to a major competitor in the mattress space. Here are a few that we came up with:

• Brand names like,

• • Cannonball | "Making a big splash in your bedroom."

  • Siren | "The waterbed legends are real."

  • Matt | "Sleep with someone new."

• Taglines like, "Sail the high Zzzs," "All aboard the snooze cruise," and "Mermaid in the USA."

• Mascot ideas like a little conch shell who spells its name "Conk," as in going to sleep, a personified wave, and a siren whose song lulls waterbed owners to sleep.

• And so many other crazy brand schticks, including an entire Mafia theme (sleep with the fishes, duh!) and Shakespeare theme (midslumber night's dream anyone?)

And we did it all with the help of our very funny commenters in the live stream.

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

—
Timestamps:

• 00:00 Introduction and Technical Difficulties
• 02:45 The Concept of Branding and Creativity
• 05:43 The Importance of Humor in Branding
• 08:40 Reflecting on Previous Branding Challenges
• 11:41 Introducing Today's Product: Water Beds
• 14:43 Exploring Branding Ideas for Water Beds
• 17:32 Personal Anecdotes and Relatable Stories
• 20:30 Creative Naming Ideas for Waterbeds
• 20:59 Exploring Mafia Themes in Branding
• 24:04 Creative Naming Ideas for Waterbeds
• 27:59 Island and Ocean Themes in Branding
• 31:51 Humorous Approaches to Mattress Marketing
• 35:03 Innovative Campaign Ideas for Waterbeds
• 35:50 Creative Naming and Branding Ideas
• 39:42 Exploring Nostalgia and Thematic Elements
• 44:05 Mascot O'Clock
• 49:58 Funded or Done-ded

—
As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/

We all know the quickest way to get from point A to point B is on an airplane, but what's the coolest way to get there? You guessed it (no you didn't): luggage that turns into an actual scooter. For adults, of course. Meet our made-up brand of the week: Scootcase: your carry-on can now carry you.

We improvised the entire brand identity this week on a new episode of Can They Brand That? And in just 20 minutes (with no prep work, just vibes and genius), here's a speedy glimpse at what we came up with:

• Brand names like Scootcase, Landbird, and Bubba (pilot slang)
• Slogans like, "Now kickboarding", "Your carry on can carry you," "Wheels down," and "You're on the go. So are we."
• Expansions like a branded color on the bottom of the kickboard, akin to Louboutin heels, electric versions for commuting, and an added seat for waiting in long lines.
• Mascot ideas like an armadillo, an alligator (designed as the scooter attachment "mouth"), and an anthropomorphic passport.

And we did it all with the help of our funny commenters in the live stream (Join us today for a new one, btw!!!!)

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

Enjoy a flight through the whole thing: https://youtube.com/live/JJMw7sxZAEs

—

Timestamps:

05:37 Can They Brand Scooter Luggage for Adults?
08:26 Let the brainstorm begin!
37:51 Mascot O'Clock
42:47 Funded or Done-ded

—

As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/

We've all been there: you just grabbed a dog from the grill, and you're about to put ketchup and mustard on it, when someone at the BBQ throws you a football. Oh frick! You don't have a free hand! WHAT DO YOU DO? WHICH SAUCE DO YOU CHOOSE? Enter our made-up brand that will rescue you from that impossible decision: a party-saving, time-saving, reputation-saving 2-in-1 Condiment: Sauce Mates.

That's the delicious focus of our newest episode of Can They Brand That? We spent 20 minutes improvising a brand identity for a ketchup/mustard duo and by the end of the show, we were hungry to make it a real thing.

Here's a taste of what we came up with:

• Brand names like 'Ment to Be, Main Squeeze, and Sauce Mates.
• Slogans like, "A marriage of convenience," "When two become one," "Better together," and "Love squirts."
• Product SKUs like Sriracha X Mayo, Lemon Juice X Garlic Aioli, BBQ X Ranch
• Activations like adult summer camp, BBQ competition, and the wedding of ketchup and mustard
• Mascot ideas like a two-faced god, a dachshund, Catdog, and magnets.

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

Chomp into the whole thing: https://www.youtube.com/watch?v=psL_niq2WPU

—

Timestamps:

00:00 Welcome to Can They Brand That?
08:41 Can They Brand 2-in-1 Condiments?
11:36 Let the brainstorm begin!
35:08 Mascot O'Clock
44:32 Funded or Done-ded

—

As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/

If you're not singing in the rain, we have a guess as to why: YOUR UMBRELLA IS NOT A HAT. Don't worry, we made up a new brand of hands-free, wearable umbrellas called Head in the Clouds. With product lines called Rain or Shine, you can stay out of the sun or out of the storm in style (and with your hands free for whatever life throws at you). Unfortunately, these hats only exist on random, glitchy novelty sites, but in our latest episode of Can They Brand That? we crafted an entire brand identity for it in just 20 minutes.

By the end of the fully-improvised live show, they seemed like an outerwear staple.

Here's what else we came up with:

• Brand names like Ella, Parade, Head in the Clouds, and Umbrella Paris (you'll have to watch this one to appreciate).
• Slogans like, "Made in the shade," "High fashion is going higher," "When climate changes, so do we," and "Steal thunder's thunder, and "Get outside your comfort ozone."
• Product features like solar-powered chargers, fans, misters, collapsible panels, and LMNTZ (magnetic or clip-on charms akin to Crocs Jibbitz)
• Mascot ideas like a Greek goddess, a duck-billed platypus, and a Jesus Lizard

And we did it all with the help of our funny commenters in the live stream. Watch us ideate at lightning speed in the full episode! https://youtube.com/live/K3fLDMGaKo8

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

—

Timestamps:

00:00 Welcome to the show! Today's product: Umbrella Hats
08:46 Meet the Umbrella Hat
11:38 Let the brainstorm begin!
37:54 Mascot O'Clock
49:36 Funded or Done-ded

—

As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/

Is your lawn a total yawn? Do you wish your yard went the whole nine? Well, have WE got a product for YOU. Meet: Garden Party, biodegradable mulch with pizzazz. Sure, it's a fake brand, but in the latest episode of Can They Brand That? we crafted real branding for it in just 20 minutes.

By the end of the fully-improvised live show, we were ready to get in (flower) bed with the idea and start a landscaping empire.

Here's what we came up with:

• Brand names like, Garden Party, Party Mulch, Shindig, and Lawnfetti
• Slogans like, "50% potting, 50% partying," "Do it for the plot," and "Think outside the planter box," and "Color outside the property lines."
• Product SKUs like Moon Mulch (glow-in-the-dark mulch), Backyard Bash (confetti mulch), and Glitterizer (glitter fertilizer).
• Mascot ideas like a garden party gnome in a party hat, a gloworm, and a garden fairy

And we did it all with the help of our talented commenters in the live stream (Join us next time!!!)

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

(Shin)dig in and watch the whole thing! https://youtube.com/live/7hXFhyXHdE4

—

Timestamps:

00:00 Welcome to Can They Brand That?
12:58 Can They Brand Confetti Mulch? Let the brainstorm begin!
35:25 Mascot O'Clock
45:10 Funded or Done-ded

Wisdom for the Road:

• Facebook marketplace is where it's at. By "it", we mean everything
• Improvised brainstorming should be creative, playful, and positive
• What comes first with branding, the name or the positioning?
• A brand mascot is a killer and memorable spokesperson for a brand
• Spontaneous brainstorming can lead to innovative concepts and fun branding exercises, engaging viewers in a playful, improvisational process
• A humorous brand name, paired with unique, smart and competitive positioning is powerful
• Sometimes a tired brain is a very funny brain because the guardrails are down
• How we became the funniest branding agency on the internet

—

As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/