Is your lawn a total yawn? Do you wish your yard went the whole nine? Well, have WE got a product for YOU. Meet: Garden Party, biodegradable mulch with pizzazz. Sure, it's a fake brand, but in the latest episode of Can They Brand That? we crafted real branding for it in just 20 minutes.

By the end of the fully-improvised live show, we were ready to get in (flower) bed with the idea and start a landscaping empire.

Here's what we came up with:

• Brand names like, Garden Party, Party Mulch, Shindig, and Lawnfetti
• Slogans like, "50% potting, 50% partying," "Do it for the plot," and "Think outside the planter box," and "Color outside the property lines."
• Product SKUs like Moon Mulch (glow-in-the-dark mulch), Backyard Bash (confetti mulch), and Glitterizer (glitter fertilizer).
• Mascot ideas like a garden party gnome in a party hat, a gloworm, and a garden fairy

And we did it all with the help of our talented commenters in the live stream (Join us next time!!!)

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

(Shin)dig in and watch the whole thing! https://youtube.com/live/7hXFhyXHdE4

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Timestamps:

00:00 Welcome to Can They Brand That?
12:58 Can They Brand Confetti Mulch? Let the brainstorm begin!
35:25 Mascot O'Clock
45:10 Funded or Done-ded

Wisdom for the Road:

• Facebook marketplace is where it's at. By "it", we mean everything
• Improvised brainstorming should be creative, playful, and positive
• What comes first with branding, the name or the positioning?
• A brand mascot is a killer and memorable spokesperson for a brand
• Spontaneous brainstorming can lead to innovative concepts and fun branding exercises, engaging viewers in a playful, improvisational process
• A humorous brand name, paired with unique, smart and competitive positioning is powerful
• Sometimes a tired brain is a very funny brain because the guardrails are down
• How we became the funniest branding agency on the internet

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As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/