We've all been there: you just grabbed a dog from the grill, and you're about to put ketchup and mustard on it, when someone at the BBQ throws you a football. Oh frick! You don't have a free hand! WHAT DO YOU DO? WHICH SAUCE DO YOU CHOOSE? Enter our made-up brand that will rescue you from that impossible decision: a party-saving, time-saving, reputation-saving 2-in-1 Condiment: Sauce Mates.

That's the delicious focus of our newest episode of Can They Brand That? We spent 20 minutes improvising a brand identity for a ketchup/mustard duo and by the end of the show, we were hungry to make it a real thing.

Here's a taste of what we came up with:

• Brand names like 'Ment to Be, Main Squeeze, and Sauce Mates.
• Slogans like, "A marriage of convenience," "When two become one," "Better together," and "Love squirts."
• Product SKUs like Sriracha X Mayo, Lemon Juice X Garlic Aioli, BBQ X Ranch
• Activations like adult summer camp, BBQ competition, and the wedding of ketchup and mustard
• Mascot ideas like a two-faced god, a dachshund, Catdog, and magnets.

ICYMI, this show exists 1) to champion originality and creativity in a sea of AI slop, 2) to show potential clients the power and value of fun as a consumer-converting strategy, and 3) to offer some much-needed levity to the world.

Chomp into the whole thing: https://www.youtube.com/watch?v=psL_niq2WPU

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Timestamps:

00:00 Welcome to Can They Brand That?
08:41 Can They Brand 2-in-1 Condiments?
11:36 Let the brainstorm begin!
35:08 Mascot O'Clock
44:32 Funded or Done-ded

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As the world's first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

Say hi or snoop around: https://semiseriousagency.com/