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What happens when a family of savvy couponers discovers the world of online deals and affiliate marketing? Sandy Walton and Kathy Parsons, sisters and co-owners of Sassy Saves, transformed their money-saving expertise into a thriving digital business that now supports multiple families.

Starting just before the pandemic hit, their timing couldn't have been better. As the world locked down and online shopping surged, these sisters built a structure that allowed them to share deals around the clock. "During COVID, we just saw our business take off," they explain. Between them, they're raising 11 children while managing a team that includes family members spanning multiple generations—from parents to siblings to in-laws.

Their journey wasn't without challenges. From navigating complex family dynamics to experiencing burnout, the Sassy Saves team learned valuable lessons about setting boundaries and supporting each other. "We all suffer from burnout. We take turns," Sandy shares candidly. "Whenever Kathy's having a moment, she calls me and says 'I give up today, we're done.' And I'm like 'no, we can do this.'" This support system has proven crucial to their sustained success.

What truly sets them apart is their unwavering consistency. For five years straight, they haven't missed a single day of posting deals. This dedication, combined with their intimate knowledge of what constitutes a genuinely good deal, has earned them a loyal following across multiple platforms. They've mastered the delicate balance of creating urgency around deals without misleading their audience, maintaining integrity in an industry where trust is everything.

For those interested in affiliate marketing, their advice is refreshingly honest: know your value, be prepared to work extremely hard before seeing significant returns, and understand that social media platforms are businesses. "If you don't have your number in your mind, then it's not worth your time," they emphasize, highlighting the importance of valuing yourself and your work appropriately.

Ready to start saving money with expert guidance? Follow Sassy Saves on Instagram @SassySaves or join their popular Facebook groups like "Good Golly" and "Freaking Insane Deals" to discover incredible offers curated by this remarkable family team.

Resources:

Sassy Saves website: https://sassysaves.com/

The Ultimate Time Audit & Productivity System (Freebie)
Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27
Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop
Sign up for free here: DISCOVER YOUR WHY

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/

Connect with Sassy Saves:

Facebook - https://www.facebook.com/share/g/15iZffjcWe/

IG - https://www.instagram.com/sassysaves?igsh=MX

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Feeling overwhelmed by your never-ending to-do list? You don’t have to do everything to run a successful business. The key to scaling without burnout is delegation—but where do you start?

In this episode, I’ll walk you through:
What tasks you should delegate first
How to find the right Virtual Assistant for your business
The systems and tools that make delegation seamless
How to set up your VA for success so they help your business grow

Get My $27 Hiring a VA Cheatsheet:
I’ve made hiring your first (or next) VA super simple. Download my Hiring a VA Cheatsheet for just $27 and get a step-by-step roadmap to hiring confidently and growing your dream team. Grab it here!

Resources Mentioned:
Hiring a VA Cheatsheet – Get it for just $27
60 Days to VA Program – My trained Virtual Assistants are ready to help!

Let’s Connect:
Instagram: @camillewalker.co
Newsletter: Sign up here

Listen to more episodes: Call Me CEO Podcast

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What if marketing your business felt natural, authentic, and—dare we say—enjoyable? Mills Gray is on a mission to help service providers ditch the aggressive "bro marketing" tactics and build client journeys that feel good for everyone involved.

Drawing from 17 years of business ownership and her fascinating background as a scuba instructor, Mills brings a fresh perspective to marketing high-ticket services. Her approach is refreshingly simple: find marketing strategies you actually enjoy and focus there, rather than spreading yourself thin across every platform and tactic.

"The key to all of it is finding the thing that you really enjoy doing and also getting your marketing message right," Mills explains. Too often, we market from our expert perspective, five steps ahead of where our clients actually are. The result? Our messaging falls flat because we're not addressing the problems our clients recognize they have.

Mills walks us through creating a natural client journey that respects the relationship-building process. Comparing it to dating, she reminds us that rushing to sell is like proposing on the first date—it simply doesn't work. Instead, she recommends nurturing leads through value-driven content that helps potential clients get to know you before making a purchasing decision.

When it comes to lead magnets, Mills advocates for simplicity: "Don't get too bogged down. Do two hours max on your lead magnet and then just send the damn thing." She explains that cold audiences will give you seven minutes of their attention at most, so focus on quick wins rather than elaborate challenges.

For service providers struggling with pricing, Mills offers a refreshing perspective on valuing your time and expertise appropriately. She challenges the notion that lower prices lead to more sales, explaining that perception of value plays a crucial role in client decisions.

Whether you're just starting out or looking to elevate your existing business, this conversation will help you create marketing that aligns with who you are while effectively connecting with the clients you're meant to serve.

Resources:

Mills’ website: https://www.millsgray.com/

The Ultimate Time Audit & Productivity System (Freebie)
Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27
Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop
Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)
Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/

Connect with Mills:

IG: https://www.instagram.c

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Ever feel like you're drowning in a sea of content creation? Constantly filming, writing captions, posting updates, and sending emails while wondering if there's a better way? You're not alone, and there absolutely is a solution.

The secret isn't creating more content—it's maximizing what you've already created through strategic repurposing. As a mom entrepreneur who's been podcasting for over four and a half years, I've developed a framework that has saved me countless hours while significantly boosting my visibility online.

This episode breaks down my exact content repurposing system, including the revolutionary "Domino Blueprint" that transforms one video into ten pieces of content with minimal effort. We explore why most people struggle with repurposing (hint: overthinking, perfectionism, and lack of systems) and how to overcome these obstacles. You'll discover why repetition isn't just acceptable but essential—most people only see about 10% of what you share anyway!

Whether you're just starting out or looking to streamline your existing content strategy, you'll walk away with actionable steps to implement immediately. I also share resources to help you audit your time, discover your "why," and access my complete repurposing playbook. The best part? You don't need to be everywhere all the time—you just need to show up strategically.

Ready to reclaim your time while expanding your reach? Grab your free Ultimate Time Audit and Productivity System from the link below, and start implementing the content repurposing strategies from this episode. Your family, your business, and your peace of mind will thank you! Subscribe for more practical business strategies designed specifically for moms building businesses without burning out.

If creating content is eating up all your time (and brain cells), this episode is for you.
Camille breaks down her no-stress strategy for turning ONE idea into 10+ posts—without living online or constantly reinventing the wheel.

You’ll learn:

• Why repurposing is the secret sauce of visibility
• How to turn a podcast or blog into a week of content
• Her favorite tool for making it effortless
• What to say, post, and share—without overthinking it

Action Step: Take ONE piece of content and repurpose it into three new formats this week.

Links mentioned:

• Discover Your Why
• Content Planner

Connect with Camille:
Website: CamilleWalker.co
Instagram: @camillewalker.co
Blog & Printables: MyMommyStyle.com

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Ever find yourself exhausted from the social media hamster wheel? That constant pressure to post, engage, and hustle—all while wondering if it's actually growing your business? You're not alone.

Meet Stefanie Gass, a podcast coach and seven-figure CEO who discovered a revolutionary path to business growth: abandoning social media entirely. When Stephanie hit rock bottom in her business, she made a courageous decision to follow a prophetic dream and start a podcast. What happened next defied conventional wisdom. She went completely dark on social platforms for two entire years and watched her business explode into multiple six figures solely through her podcast.

The secret? Understanding the fundamental difference between social media consumption and podcast listening. "Social media marketing doesn't work to grow your business because it's a five-second dopamine hit," Stephanie explains. "People aren't in the posture of learning." Contrast this with podcasting, where listeners deliberately choose to give you 15-30 minutes of their attention while driving, exercising, or completing tasks.

Throughout our conversation, Stefanie breaks down her exact framework for podcast success—from defining your "micro-micro niche" to crafting monetization strategies that match your audience size. Whether you're just starting out or looking to pivot your existing business model, she offers practical pricing benchmarks and validation techniques to build confidence. Most importantly, she shows how podcasting offers mothers the rare opportunity to build substantial businesses without sacrificing family time or falling prey to the constant content documentation trap.

Ready to reclaim your time while creating more impact and income? Stefanie's approach proves there's a better way than the social media hustle. Tune in to discover how long-form content could transform your business just like it did for her thousands of successful students. And if you're inspired to start your own podcast journey, grab Stefanie's free 5-day bootcamp using code CAMILLE at Stefaniegass.com/bootcamp.

Resources:

Get Stef's bootcamp for free: https://stefaniegass.com/camille

Stef’s website: https://stefaniegass.com/

The Ultimate Time Audit & Productivity System (Freebie)

Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27

Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop

Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)

Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/

Send us a text

Summer can feel like a beautiful, chaotic mix of sunscreen, snack time, and screentime negotiations. In this episode, Camille dives into how moms can create simple, flexible routines that bring peace — not pressure — into their homes. Learn real-life systems for handling the summer madness, why good enough is more than enough, and how to delegate without guilt.

Plus, get access to practical tools and printables from MyMommyStyle.com and learn how to work directly with Camille through her personal coaching programs at CamilleWalker.co.

What You’ll Learn in This Episode:

• How to create a soft summer routine that actually works
• Why letting go of “perfection” creates more joy
• Simple delegation strategies for kids and partners
• Tips for reclaiming your calm without losing the fun
• Tools and systems from MyMommyStyle.com you can start using today

Resources Mentioned:

• Free summer routine printables
• Coaching & Systems Support with Camille

Connect with Camille:
Website: CamilleWalker.co
Instagram: @camillewalker.co
Blog & Printables: MyMommyStyle.com

Send us a text

Have you ever wondered why all the mindset work in the world sometimes isn't enough to create the success you're seeking? The answer might be simpler – and more profound – than you think.

Kirsten Tyrrel discovered this missing piece after years of entrepreneurial ups and downs. Despite building multiple successful ventures and even reaching millionaire status, she hit emotional roadblocks that mindset tactics alone couldn't overcome. The breakthrough came when she realized success requires more than positive thinking – it demands a genuine emotional connection between mind and body.

"That is the magical key," Kirsten explains, "and it sounds so hokey and woo-woo, but it truly is." She shares how early in her journey, rather than asking for strategies from a successful mentor, she asked what being a millionaire felt like. That embodied feeling became more real than her current circumstances – and within three years, she had manifested her first million.

But the journey wasn't without challenges. After business setbacks and personal tragedy, including her father's unexpected death, Kirsten found herself unable to move forward despite knowing all the right mindset principles. The key to unlocking her progress came through physically processing emotions trapped in her body, not just understanding them intellectually.

This conversation dives deep into practical ways to develop emotional intelligence as an entrepreneur. You'll learn to identify your natural stress response, recognize when old stories are limiting your success, and discover how true freedom comes from healing emotional triggers rather than avoiding them. Kirsten also shares powerful insights for parent entrepreneurs on modeling emotional regulation.

Whether you're building a business while raising a family or seeking more sustainable ways to achieve your goals, this episode illuminates the crucial connection between emotional intelligence and entrepreneurial success. Take Kirsten's quiz at quizkirstentyrrel.com to discover your natural emotional response type and begin your journey toward greater alignment between your mind, body, and business ambitions.

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Discover the Ultimate Time Audit & Productivity System to Streamline Your Life and Business, Master Delegation, and Get More Done with Less Stress!

Do you ever feel like there just aren’t enough hours in the day? You’re juggling life, business, and endless to-do lists—but somehow, it feels like nothing gets done.

It’s time to take back control of your schedule and finally achieve the balance you deserve.

With The Ultimate Time Audit & Productivity System, you’ll:

Discover where your time is really going (spoiler: it’s not where you think!).

Design a personalized productivity plan that works for YOU.

Learn the secrets of effective delegation to free up hours every week.

Take the first steps toward hiring a Virtual Assistant to handle the tasks you shouldn’t.

This is your roadmap to becoming the CEO of your life and business!

$27

https://academy.camillewalker.co/offers/E9aLFAVn/checkout

I’ve created the Hiring a VA Cheatsheet for just $27 to help you navigate the process with ease and confidence. This guide will show you:
How to identify the right tasks to delegate
How to find top-tier VA candidates that match your business needs
How to effectively communicate your business goals to your VA
The best practices for building a successful, long-term working relationship

Plus, you’ll get the Success Cheat Sheet—a quick reference to ensure you maximize your VA’s support and boost your productivity from day one.

Ready to take the next step in your business? For only $27, you’ll get the tools to hire the perfect VA and start scaling your business like never before.

Schedule a free call with Camille: https://calendly.com/callmeceopodcast/discovery-call-with-camille

Time Audit: https://camillewalker.myflodesk.com/i6jwnvbhcu