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What happens when a family of savvy couponers discovers the world of online deals and affiliate marketing? Sandy Walton and Kathy Parsons, sisters and co-owners of Sassy Saves, transformed their money-saving expertise into a thriving digital business that now supports multiple families.

Starting just before the pandemic hit, their timing couldn't have been better. As the world locked down and online shopping surged, these sisters built a structure that allowed them to share deals around the clock. "During COVID, we just saw our business take off," they explain. Between them, they're raising 11 children while managing a team that includes family members spanning multiple generations—from parents to siblings to in-laws.

Their journey wasn't without challenges. From navigating complex family dynamics to experiencing burnout, the Sassy Saves team learned valuable lessons about setting boundaries and supporting each other. "We all suffer from burnout. We take turns," Sandy shares candidly. "Whenever Kathy's having a moment, she calls me and says 'I give up today, we're done.' And I'm like 'no, we can do this.'" This support system has proven crucial to their sustained success.

What truly sets them apart is their unwavering consistency. For five years straight, they haven't missed a single day of posting deals. This dedication, combined with their intimate knowledge of what constitutes a genuinely good deal, has earned them a loyal following across multiple platforms. They've mastered the delicate balance of creating urgency around deals without misleading their audience, maintaining integrity in an industry where trust is everything.

For those interested in affiliate marketing, their advice is refreshingly honest: know your value, be prepared to work extremely hard before seeing significant returns, and understand that social media platforms are businesses. "If you don't have your number in your mind, then it's not worth your time," they emphasize, highlighting the importance of valuing yourself and your work appropriately.

Ready to start saving money with expert guidance? Follow Sassy Saves on Instagram @SassySaves or join their popular Facebook groups like "Good Golly" and "Freaking Insane Deals" to discover incredible offers curated by this remarkable family team.

Resources:

Sassy Saves website: https://sassysaves.com/

The Ultimate Time Audit & Productivity System (Freebie)
Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27
Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop
Sign up for free here: DISCOVER YOUR WHY

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Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/

Connect with Sassy Saves:

Facebook - https://www.facebook.com/share/g/15iZffjcWe/

IG - https://www.instagram.com/sassysaves?igsh=MX

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Feeling overwhelmed by your never-ending to-do list? You don’t have to do everything to run a successful business. The key to scaling without burnout is delegation—but where do you start?

In this episode, I’ll walk you through:
What tasks you should delegate first
How to find the right Virtual Assistant for your business
The systems and tools that make delegation seamless
How to set up your VA for success so they help your business grow

Get My $27 Hiring a VA Cheatsheet:
I’ve made hiring your first (or next) VA super simple. Download my Hiring a VA Cheatsheet for just $27 and get a step-by-step roadmap to hiring confidently and growing your dream team. Grab it here!

Resources Mentioned:
Hiring a VA Cheatsheet – Get it for just $27
60 Days to VA Program – My trained Virtual Assistants are ready to help!

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Instagram: @camillewalker.co
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Listen to more episodes: Call Me CEO Podcast

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What if marketing your business felt natural, authentic, and—dare we say—enjoyable? Mills Gray is on a mission to help service providers ditch the aggressive "bro marketing" tactics and build client journeys that feel good for everyone involved.

Drawing from 17 years of business ownership and her fascinating background as a scuba instructor, Mills brings a fresh perspective to marketing high-ticket services. Her approach is refreshingly simple: find marketing strategies you actually enjoy and focus there, rather than spreading yourself thin across every platform and tactic.

"The key to all of it is finding the thing that you really enjoy doing and also getting your marketing message right," Mills explains. Too often, we market from our expert perspective, five steps ahead of where our clients actually are. The result? Our messaging falls flat because we're not addressing the problems our clients recognize they have.

Mills walks us through creating a natural client journey that respects the relationship-building process. Comparing it to dating, she reminds us that rushing to sell is like proposing on the first date—it simply doesn't work. Instead, she recommends nurturing leads through value-driven content that helps potential clients get to know you before making a purchasing decision.

When it comes to lead magnets, Mills advocates for simplicity: "Don't get too bogged down. Do two hours max on your lead magnet and then just send the damn thing." She explains that cold audiences will give you seven minutes of their attention at most, so focus on quick wins rather than elaborate challenges.

For service providers struggling with pricing, Mills offers a refreshing perspective on valuing your time and expertise appropriately. She challenges the notion that lower prices lead to more sales, explaining that perception of value plays a crucial role in client decisions.

Whether you're just starting out or looking to elevate your existing business, this conversation will help you create marketing that aligns with who you are while effectively connecting with the clients you're meant to serve.

Resources:

Mills’ website: https://www.millsgray.com/

The Ultimate Time Audit & Productivity System (Freebie)
Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27
Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop
Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)
Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/

Connect with Mills:

IG: https://www.instagram.c