In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Jen Traeger, second-generation leader of United Skates of America and certified family business coach. Jen shares the fascinating story of how her family grew the company into the world’s largest roller skating brand while building wealth through a strategic real estate model. From navigating leadership transitions to fostering an ownership mindset among employees, Jen offers candid insights on sustaining a family business across generations—and why success means more than staying in the rink.

Key Topics Discussed

• Building a generational business model – How United Skates of America scaled from a single rink to a nationwide brand by pairing operational growth with strategic real estate acquisition.
• Leadership transitions with intention – Why the Traeger family chose non-family CEOs and how that decision fueled company success.
• Cultivating an ownership mentality – Teaching financial literacy and transparency at every level of the organization.
• Balancing family values with business needs – How empathy, trust, and treating employees like family shaped a strong workplace culture.
• The role of real estate in long-term profitability – Leveraging property ownership to provide stability and reinvestment opportunities.
• Succession planning with grace – Lessons from moving leadership from Gen 1 to Gen 2 and preparing for the next chapter.

Connect with Jen Traeger on LinkedIn or visit execfamilybusinesscoach.com

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy

In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Mark Moffatt, third-generation president of Moffatt Products, a 71-year-old design and manufacturing company rooted in family tradition and smart innovation. Mark shares how a simple under-hood lamp evolved into a versatile flex-arm solution used in medical and industrial settings. He offers a candid look at the pivotal decisions, cultural shifts, and generational transitions that have helped the company stay relevant, nimble, and deeply values-driven. Whether you're navigating leadership change or seeking ways to future-proof your business, this conversation offers timeless insight into building a legacy with purpose.

Key Topics Discussed

• Traces the company’s origin from a service station invention to a full-scale manufacturing business
• Explores the leap from task lighting to customizable flex-arm solutions for medical and industrial use
• Reveals how customer collaboration shaped product evolution and market expansion
• Details the company’s smooth generational transition and shift to shared decision-making
• Highlights the internal cultural shifts necessary for entering highly regulated markets
• Emphasizes the importance of values—respect, excellence, and family—in driving long-term business growth

Connect with Mark Moffatt on LinkedIn or visit moffattproducts.com

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy

In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Tobi Flowers, second-generation President and CEO of TraCorp, a full-service learning and development company. Tobi shares how she stepped into her father’s shoes to lead the company through a generational transition, a strategic rebrand, and bold business expansion—alongside her husband and co-leader, Christian. From lessons in leadership and succession planning to unexpected inspiration from motorsports, this episode offers practical wisdom and fresh perspective for anyone navigating growth, legacy, and brand evolution in a family-owned business.

Key Topics Discussed:

• Navigating second-generation leadership with intentionality and informal succession
• Rebranding a legacy business with inspiration from motorsports and personal values
• Balancing risk and realism when leading with a spouse or partner
• The importance of content curation in corporate learning—and why software isn’t enough
• How customer feedback shaped TraCorp’s LMS and product evolution
• Using proactive communication tools, like therapy, to strengthen business and personal relationships

Connect with Tobi Flowers on LinkedIn or learn more about her work at Tracorp.com.

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy

In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Christy Maxfield, founder of Purpose First Advisors and a certified exit planning advisor, to explore what it takes to prepare a business and its owner for succession or sale. Drawing from her personal experience in a family business and years of advisory work, Christy reveals how purpose, personal readiness, and brand strength shape a business's transferability and long-term value. Whether you're a founder, a next-gen leader, or a trusted advisor, this conversation offers practical insights into building a legacy that lasts.

Key Topics Discussed

• Define purpose as a strategic decision-making tool for succession and business planning.
• Identify common blind spots family businesses face during succession, especially emotional and interpersonal dynamics.
• Shift the mindset from ownership dependency to creating a transferable business with systems, leadership, and brand equity.
• Explore the connection between brand and exit value, and how brand reputation impacts potential buyers, employees, and industry peers.
• Recognize the importance of personal readiness, including emotional detachment and identity beyond the business.
• Develop future leaders by valuing different leadership styles, encouraging external experience, and committing to mentorship.

Connect with Christy Maxfield at purposefirstadvisors.com or on LinkedIn.

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy

In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Linda Renteria, COO and co-owner of Casa Sanchez Foods, a third-generation producer of fresh salsas and tortilla chips. Linda shares how she transitioned from in-law to operations leader in a legacy business, navigated the complexities of family dynamics, and helped scale a beloved local brand into a nationally distributed staple, all while preserving its authenticity and heart. This conversation offers thoughtful insights into growing with purpose, leading with values, and building a brand customers love.

Key Topics Discussed

• Navigating in-law dynamics in a family business while maintaining healthy boundaries and earning trust.
• Building operational excellence by implementing structure, training, and cross-departmental communication.
• Scaling through strategic distribution, including a significant turning point with Safeway that launched national growth.
• Listening to customers to balance tradition and innovation in product development and branding.
• Using brand storytelling and loyalty, including tattoos of the company logo, to create emotional connections.
• Championing STEM and manufacturing careers, especially for underrepresented communities and future leaders.

Connect with Linda Renteria on LinkedIn or at info@casasanchezfoods.com
Learn more about Casa Sanchez Foods

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy

What does it take to launch a purpose-driven business? For nine-year-old Henry Lynch, it starts with a soda can, a big heart, and a bold idea. In this special episode of Building Unbreakable Brands, host Meghan Lynch interviews her son, Henry, the founder of Henry’s Recycling—a grassroots effort that turns bottles and cans into care packages for people experiencing homelessness. Henry shares the story behind his business, the mindset that keeps him going, and the belief that anyone, no matter their age, can make a difference. This heartwarming and surprisingly tactical conversation is a reminder that the next generation of entrepreneurs may be more ready than we think.

Key Topics Discussed

• Launch a purpose-driven venture at any age – How Henry turned a simple recycling idea into a mission to help others.
• Identify and act on social needs – The real-life inspiration behind Henry’s business and the community issue he wanted to solve.
• Turn redemption into revenue – Henry’s practical steps to fund his care packages include strategic decisions like crossing state lines for better rates.
• Inspire customer loyalty – Creative reward systems and poster campaigns that engage donors and encourage repeat participation.
• Build a team and stay motivated – The role of friends, mentors, and a clear mission in keeping momentum alive.
• Lead with hope and clarity – Henry’s reflections on goal setting, resilience, and what it means to “start tiny.

Connect with Henry Lynch at HenrysRecycling.org

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy

In this episode of Building Unbreakable Brands, Meghan Lynch speaks with brothers Matt and Nathan Tuckey, third-generation leaders of the Tuckey Companies in South Central Pennsylvania. As Business Development Director and Corporate Systems Director, respectively, Matt and Nathan share how they’ve embraced stewardship, faith, and service to evolve their family business for the future, without losing sight of their roots. With candid reflections on sibling collaboration, hiring challenges, and the changing workforce, this conversation offers practical and heartfelt insights for leaders navigating growth in a values-driven organization.

Key Topics Discussed:

• Explore how “place” and community shape long-term business resilience and leadership.
• Learn how Matt and Nathan divide leadership roles and navigate sibling dynamics with humility and trust.
• Hear how the Tuckeys apply a stewardship mindset, grounded in faith, to decision-making and culture-building.
• Discover the company’s thoughtful approach to evolving its workforce strategy amid generational change.
• Gain perspective on balancing opportunity with intentionality when saying “yes” to new projects.
• Understand how honoring legacy while empowering new leadership ensures business longevity.

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy https://sixpointstrategy.com/

What happens when a third-generation leader steps into a family business not with entitlement—but with humility, grit, and a drive to protect its heart? In this episode of Building Unbreakable Brands, Meghan Lynch talks with Jenn Barlund, third-generation owner of Falcon Plastics, about navigating growth, honoring legacy, and making culture a strategic priority. From lessons in diversification to building trust across generations, Jenn shares how she’s helping Falcon Plastics evolve while staying true to the people-first values it was built on.

Key Topics Discussed

• Navigating turning points in Falcon Plastics’ 50-year history
• Learning from rapid growth and shifting to long-term diversification
• Balancing innovation with legacy in a generational business
• Leading with humility as a third-generation successor
• Building culture intentionally during times of scale and transition
• Treating customer service and on-time delivery as brand differentiators

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy