In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Jen Traeger, second-generation leader of United Skates of America and certified family business coach. Jen shares the fascinating story of how her family grew the company into the world’s largest roller skating brand while building wealth through a strategic real estate model. From navigating leadership transitions to fostering an ownership mindset among employees, Jen offers candid insights on sustaining a family business across generations—and why success means more than staying in the rink.

Key Topics Discussed

• Building a generational business model – How United Skates of America scaled from a single rink to a nationwide brand by pairing operational growth with strategic real estate acquisition.
• Leadership transitions with intention – Why the Traeger family chose non-family CEOs and how that decision fueled company success.
• Cultivating an ownership mentality – Teaching financial literacy and transparency at every level of the organization.
• Balancing family values with business needs – How empathy, trust, and treating employees like family shaped a strong workplace culture.
• The role of real estate in long-term profitability – Leveraging property ownership to provide stability and reinvestment opportunities.
• Succession planning with grace – Lessons from moving leadership from Gen 1 to Gen 2 and preparing for the next chapter.

Connect with Jen Traeger on LinkedIn or visit execfamilybusinesscoach.com

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy

In this episode of Building Unbreakable Brands, host Meghan Lynch sits down with Mark Moffatt, third-generation president of Moffatt Products, a 71-year-old design and manufacturing company rooted in family tradition and smart innovation. Mark shares how a simple under-hood lamp evolved into a versatile flex-arm solution used in medical and industrial settings. He offers a candid look at the pivotal decisions, cultural shifts, and generational transitions that have helped the company stay relevant, nimble, and deeply values-driven. Whether you're navigating leadership change or seeking ways to future-proof your business, this conversation offers timeless insight into building a legacy with purpose.

Key Topics Discussed

• Traces the company’s origin from a service station invention to a full-scale manufacturing business
• Explores the leap from task lighting to customizable flex-arm solutions for medical and industrial use
• Reveals how customer collaboration shaped product evolution and market expansion
• Details the company’s smooth generational transition and shift to shared decision-making
• Highlights the internal cultural shifts necessary for entering highly regulated markets
• Emphasizes the importance of values—respect, excellence, and family—in driving long-term business growth

Connect with Mark Moffatt on LinkedIn or visit moffattproducts.com

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy

In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Tobi Flowers, second-generation President and CEO of TraCorp, a full-service learning and development company. Tobi shares how she stepped into her father’s shoes to lead the company through a generational transition, a strategic rebrand, and bold business expansion—alongside her husband and co-leader, Christian. From lessons in leadership and succession planning to unexpected inspiration from motorsports, this episode offers practical wisdom and fresh perspective for anyone navigating growth, legacy, and brand evolution in a family-owned business.

Key Topics Discussed:

• Navigating second-generation leadership with intentionality and informal succession
• Rebranding a legacy business with inspiration from motorsports and personal values
• Balancing risk and realism when leading with a spouse or partner
• The importance of content curation in corporate learning—and why software isn’t enough
• How customer feedback shaped TraCorp’s LMS and product evolution
• Using proactive communication tools, like therapy, to strengthen business and personal relationships

Connect with Tobi Flowers on LinkedIn or learn more about her work at Tracorp.com.

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy