Following the powerful first installment, Part 2 of the MERCH 2030 special continues the unscripted transatlantic conversation between Jeff Solomon, Rod Brown, and Steven Baumgaertner. This episode goes deeper into execution, leadership responsibility, and the real-world consequences of today’s strategic decisions. The discussion explores how business models must evolve, why courage and mindset matter more than ever, and what it truly takes to shape the future of branded merchandise—beyond trends, products, or short-term thinking.

In this episode, Steven and Jeff talk with Storm Creek’s leaders about building an outdoor-inspired apparel brand driven by sustainability, innovation, and purpose. They explore responsible sourcing, community impact, and how Storm Creek blends performance design with environmental commitment to shape a more conscious future for branded apparel.

BRANDED WOR(L)DS and Why It Matters join forces for a special transatlantic episode exploring MERCH 2030, the bold new industry blueprint by Steven Baumgaertner. Together with Jeff Solomon and Rod Brown, he unpacks the forces transforming branded merchandise — from evolving supply chains and sustainability demands to multisensory experiences and data-driven creativity. This unscripted, unfiltered conversation delivers rare insight from three leading voices. MERCH 2030 will be available in Europe and the U.S.

This episode explores ASI’s evolution into a digital powerhouse for data, education, and media. Steven and Jeff speak with Tim Andrews about technology-driven growth, global industry shifts, and how research, platforms, and storytelling are reshaping the future of promotional products worldwide.

From a small Swedish town to a global portfolio of over 40 brands, Torsten Jansson has built New Wave Group on patience, craftsmanship, and long-term vision. In this episode, Steven and Jeff talk with the founder and CEO about leading with independence, protecting creativity through growth, and why building slow might be the fastest way to truly matter.

From Minnesota to markets around the world, John Bruellman has led Showdown Displays with one clear belief: people come before profits. In this episode, Steven and Jeff talk with the CEO and visionary leader about how to scale culture across continents, balance innovation with empathy, and turn purpose into real-world impact. From social initiatives in Guatemala to building a global community of makers, this conversation is a masterclass in leading with integrity — and standing tall for what truly matters.

From mentoring young professionals to redefining sustainability as opportunity – Kjell Harbom has shaped the promotional products industry for decades. In this episode, Steven and Jeff talk with the Swedish thought leader about why relationships matter more than clicks, how nature influences leadership, and what it means to create genuine value beyond profit.

From a small idea in Port Washington to a thriving nonprofit enterprise – Spectrum Designs shows how commerce can become a catalyst for inclusion. In this episode, Steven and Jeff talk with co-founder and CEO Patrick Bardsley about building meaningful jobs for people on the autism spectrum, turning purpose into lasting impact, and why authentic storytelling through products can redefine success across industries.