Following the powerful first installment, Part 2 of the MERCH 2030 special continues the unscripted transatlantic conversation between Jeff Solomon, Rod Brown, and Steven Baumgaertner. This episode goes deeper into execution, leadership responsibility, and the real-world consequences of today’s strategic decisions. The discussion explores how business models must evolve, why courage and mindset matter more than ever, and what it truly takes to shape the future of branded merchandise—beyond trends, products, or short-term thinking.

In this episode, Steven and Jeff talk with Storm Creek’s leaders about building an outdoor-inspired apparel brand driven by sustainability, innovation, and purpose. They explore responsible sourcing, community impact, and how Storm Creek blends performance design with environmental commitment to shape a more conscious future for branded apparel.

BRANDED WOR(L)DS and Why It Matters join forces for a special transatlantic episode exploring MERCH 2030, the bold new industry blueprint by Steven Baumgaertner. Together with Jeff Solomon and Rod Brown, he unpacks the forces transforming branded merchandise — from evolving supply chains and sustainability demands to multisensory experiences and data-driven creativity. This unscripted, unfiltered conversation delivers rare insight from three leading voices. MERCH 2030 will be available in Europe and the U.S.