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Burn Book

A Tech Love Story

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Burn Book

Von: Kara Swisher
Gesprochen von: Kara Swisher
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Über diesen Titel

 Instant New York Times Bestseller

From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead.

“Swisher, the bad-ass journalist and OG chronicler of Silicon Valley…takes no prisoners in this highly readable look at the evolution of the digital world…Bawdy, brash, and compulsively thought-provoking, just like its author, Burn Book sizzles” (Booklist, starred review).

Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. From “the queen of all media” (Walt Mossberg, The Wall Street Journal), this is the inside story we’ve all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world.

When tech titans crowed that they would “move fast and break things,” Kara Swisher was moving faster and breaking news. While covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the facts about this new world order. Her consistent scoops drove one CEO to accuse her of “listening in the heating ducts” and prompted Facebook’s Sheryl Sandberg to once observe: “It is a constant joke in the Valley when people write memos for them to say, ‘I hope Kara never sees this.’”

While still in college, Swisher got her start at The Washington Post, where she became one of the few people in journalism interested in covering the nascent Internet. She went on to work for The Wall Street Journal, joining with Walt Mossberg to start the groundbreaking D: All Things Digital conference, as well as pioneering tech news sites.

Swisher has interviewed everyone who matters in tech over three decades, right when they presided over an explosion of world-changing innovation that has both helped and hurt our world. Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Sheryl Sandberg, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter Thiel, Sam Altman, and Mark Zuckerberg are just a few whom Swisher made sweat—figuratively and, in Zuckerberg’s case, literally.

Despite the damage she chronicles, Swisher remains optimistic about tech’s potential to help solve problems and not just create them. She calls upon the industry to make better, more thoughtful choices, even as a new set of powerful AI tools are poised to change the world yet again. At its heart, this book is a love story to, for, and about tech from someone who knows it better than anyone.©2024 Kara Swisher (P)2024 Simon & Schuster Audio Geschichte & Kultur Popularkultur Sozialwissenschaften

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I only bought this because I found thereviews hilarious. In terms of different accusations thrown around: A certain level of narcissim is baked into the genre of autobiography and I've certainly read more narcissistic ones than this. She actually keeps some journalistic distance and tries to keep a focus on Silicon Valley. She knows more than she says: Probably, but she's dealing with highly sensitive, rich, and litigious people here. Envy: of what? Most reviews seem to be ideological, and she has adopted a really clear stance and formulated her values clearly.

I felt like she sometimes fails to reckon with her own role in making these people household names, or rather, that reckoning often happens between the lines. Instead, she selectively chooses moments when she did speak up.

But overall, it's an interesting analysis by someone who has been quite close to those who have so much influence over our lives.

Interesting insights

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I think I need to re-read this immediately. Kara Swisher is such a great journalist, and I truly admire her work. This book is a fantastic summary of how we got here in the tech world. It explains very clearly the challenges and risks of not taking technology as seriously as we should.

Beyond its tech focus, I think this is a fascinating book for any woman (yes, woman) navigating the corporate/tech world. I felt incredibly inspired by her. "Be prepared, be prepared, be prepared." "Don't make a mistake, don't make a mistake, don't make a mistake." Those mantras felt so familiar, because these have been my own in my professional life.

I also completely agree with her perspective on work and fulfillment. If, someone tells me, “Don’t work too much. When you’re old, you won’t remember your job, you’ll regret spending so much time working,” I know that won’t apply to me. I will remember work, because it has fulfilled me, it has been fun, and it has made me feel like I’m doing something meaningful with my little life.

One thing I particularly appreciated was how, even though Swisher has many children (and yes, she is very privileged), she never framed her career and motherhood as an either/or choice, but rather as a yes, and... approach. Loved that!

fantastic summary of how we got here in the tech world

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This is a story about Kara and how she knew it all - before everyone else - how the internet will impact business and society. And yet - Mr Trump didn’t invite her - Kara! - to the meeting in the Oval Office along all the other famous IT and Internet nerds and CEOs she knows so well. The likes of Elon M, Marc Z, etc. This book is driven by envy and her grudge towards Elon.

Kara knew it all

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A rather short book on the history of the Silicon Valley, which was covered by KS since the early 90s. For people who listen to her Podcasts or who are more or less informed about the topic there isn't really anything new in there. After listening to it I couldn't but wonder: with all the years Kara Swisher spent "in the trenches" close-up with everything that was going on in the Silicon Valley, this book should have tripple the length and tripple the depth that it has.

Was that all of the fuel? More candle than bonfire

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I love Kara and Scott’s podcast and was interested in her book. It certainly helped me understand her better, and contextualize her place in the tech ecosystem, which I did not understand until I read the book. Naturally, she is not an objective arbiter of her own significance. She also tends to have the tendency to lionize herself in her podcast and is quick to take credit for all her right takes and conveniently never own up to any of the wrong ones. The book takes this tendency to the next level.

I couldn’t help but walk away with the impression that’s her talent for crafting a narrative is put to work here in a rather forceful way, narrating herself as the omniscient Kara-Cassandra of Silicon Valley. It seems like she saw everything coming from a mile away time and time again, knows everyone, predicted Silicon Valley and just knew how it would all pan out. She has certainly made the right call reporting on the valley and moving out, undoubtedly she has a deep understanding and definitely the right contacts. She’s probably the first person who comes to mind to leak to, and to have built herself up this reputation is no small feat. Her significance as a reporter is indisputable but the book reads more like a thesis setting out to prove this, chapter by chapter, rather than letting us reach the conclusion.

Since Kara’s sojourn into tech-journalism, the highly volatile Silicon Valley has added trillions to the economy in record time and changed all of our lives in the most profound of ways. For someone who, by her own account, in the last 30 years of tech saw it all coming, was there through it all and understood what was happening, it’s a bit strange to end on the “hopeful” note of moving a new location, Washington to try and influence the regulatory environment by ingratiating herself with the right people there. To be honest, you don’t necessarily need her expertise to influence legislation, it’s not exactly a victorious conclusion for a person who’s apparently been a well known figure since Silicon Valley’s nascency and had the ear of the most influential titans of the industry.

To me, while interesting, and very well performed, she came off as someone who is quite boastful and first and foremost concerned with telling a story that makes her look the most well connected, influential and best journalist. With that aim, the flow is to fill in the gaps with her anecdotes that lead to that conclusion, not necessarily in chronological order. I really enjoyed the beginning which shared a lot more about what kind of a person she was and was not so concerned with making herself look a certain way.

Again, this is not the detract from how well connected and significant Kara is, I just wish she had felt more confident and unfettered that telling her story would have allowed us to reach that conclusion even if she’s not been perfect Kara-Cassandra along the way.

A love story through rose tinted glasses

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I didn’t enjoy this book. The author was a narcissist and the contents were very tedious.

Author is a narcissist

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Waste of money, all me me me me me and inflammatory, just crap negative energy

Sorry I bought it, can't return it

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