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A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.

This is a story about a woman. And the truck driver who mistook her for a prostitute. The old man she robbed and the hunters who smuggled her across the border. The woman whose name she stole, the wife who turned a blind eye. This is the story of a mother searching for her child. This is a story you cannot stop thinking about.

Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.