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'Michael Grynbaum chronicles the rise and fall of a media juggernaut, owner of glossy magazines such as Vogue, Vanity Fair, the New Yorker and GQ, weaving tight reporting and outrageous gossip with a thoughtful cultural history.' FINANCIAL TIMES 'Glamour! Taste! Prestige! Monsters! I loved this...

From the celebrated Ursula K. Le Guin, "a writer of enormous intelligence and wit, a master storyteller" (Boston Globe), the revised and updated edition of her classic guide to the essentials of a writer's craft. Completely revised and rewritten to address modern challenges and opportunities...

From the internationally bestselling author of The Disappeared comes a profound meditation on the cultural impact of storytelling and testimony in five intimate and illuminating essays. In this moving collection, critically acclaimed novelist Kim Echlin examines how we turn to literature to...

In 1979, Elizabeth Eisenstein provided the first full-scale treatment of the 15th-century printing revolution in the West in her monumental two-volume work, The Printing Press as an Agent of Change. This abridged edition, after summarizing the initial changes introduced by the establishment of printing shops, goes on to discuss how printing challenged traditional institutions and affected three major cultural movements: the Renaissance, the Reformation, and the rise of modern science.

Wonderbook has become the definitive guide to writing science fiction and fantasy by offering an accessible, example-rich approach that emphasizes the importance of playfulness as well as pragmatism. The book features sidebars and essays from some of the biggest names working in the field today, including George R. R. Martin, Lev Grossman, Neil Gaiman, Michael Moorcock, and Karen Joy Fowler. For the fifth anniversary of the original publication, Jeff VanderMeer has added writing exercises, creating the ultimate volume of inspiring advice.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

**Patrick Radden Keefe's new book, London Falling, is on sale now** LONGLISTED FOR THE 2024 CWA GOLD DAGGER FOR NON-FICTION ‘Reads like a mashup of The Godfather and Chinatown, complete with gun battles, a ruthless kingpin and a mountain of cash. Except that it’s all true’ – Time In this...

Les tropes sont partout : sur les réseaux sociaux, nichés au cœur des intrigues... Ils nourrissent les attentes des lecteurs et guident les auteurs. Mais que sont les tropes, précisément ? À quoi servent-ils vraiment ? Et surtout, comment manier ces « clichés » sans en devenir un soi-même ?

Der Essay "Warum ich schreibe" von George Orwell beschäftigt sich mit den Gründen, warum der Autor schreibt und welche Motivationen dahinter stecken. Orwell argumentiert, dass er schreibt, um seine Gedanken und Ideen zu ordnen und klarer zu verstehen. Zudem schreibt er, um sich selbst zu verstehen und um die Welt um sich herum besser zu begreifen. Des Weiteren betont er, dass das Schreiben für ihn auch ein Ventil ist, um Emotionen und Gefühle auszudrücken und um sich von der Wirklichkeit zu distanzieren.

There are three kinds of feelings when reading a story: boredom, interest, and wow! To become a successful writer, you must create the wow feeling on as many pages as possible, and this requires writing that engages the reader emotionally. In his best-selling book, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes. Now, he breaks new ground by focusing on the psychology of the reader.

Many of us would love to jot down our fondest stories and our tallest tales to preserve forever in written form. But wanting to do something and knowing how to do it are two different things. This is not a book about sentence structure and grammar, but a book on helping you keep your head in the game once you’ve decided that writing a book is something you might like to do.

Roy Peter Clark, one of America's most influential writing teachers, offers writing lessons we can draw from 25 great texts. Where do writers learn their best moves? They use a technique that Roy Peter Clark calls X-ray reading, a form of reading that lets you penetrate beyond the surface of a...

Brought to you by Penguin. 'As FT editor, I was a privileged interlocutor to people in power around the world, each offering unique insights into high-level decision-making and political calculation, often in moments of crisis. These diaries offer snapshots of leadership in an age of upheaval...

THINKING like a copywriter: 110 lessons on mindset. These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.

How can you cheat… at drinking wine? It turns out you can. And when you do, a whole world of power, ego and money will unravel. Corked is the scandalous saga in the glamorous, competitive and mysterious world of fine wines.

A sweeping behind-the-scenes look at the last four turbulent decades of “the paper of record,” The New York Times, as it confronted world-changing events, internal scandals, and faced the existential threat of the internet “An often enthralling chronicle [that] delivers the gossipy goods...

Bücher schreiben leicht gemacht - schnell und mühelos zum eigenen erfolgreichen Bestseller! Sie träumen schon länger davon ein berühmter Autor zu werden, wissen aber nicht, wo Sie anfangen sollen und was Sie beachten müssen? Sie brauchen Ideen und Anleitungen, mit denen Ihr Buch ein voller Erfolg wird? Sie würden gerne optimal strukturiert und bestens vorbereitet Ihr erstes eigenes Buchprojekt starten? Dann ist dieser Ratgeber, genau das, was Sie gesucht haben.

NEW YORK TIMES BESTSELLER An accessible and inspirational guide to bringing the art and creativity of songwriting into your life, from the Grammy-winning cofounder of Wilco and Uncle Tupelo There are few creative acts more mysterious and magical than writing a song. But what if the goal...

A collection of reflections on writing and the nature of the writer from one the greatest American writers of the 20th century. Throughout Hemingway’s career as a writer, he maintained that it was bad luck to talk about writing—that it takes off “whatever butterflies have on their wings...

Was Copywriting so besonders macht? Das wichtigste Werkzeug des Werbetexters ist und bleibt die Sprache. Mit ihrem Facettenreichtum berührt, verärgert, erfreut, belustigt, motiviert, verletzt, inspiriert sie uns in jeglichen Bereichen und Lebenslagen. Auch im Alltag sind Wörter und Phrasen omnipräsent, begleiten uns durch jegliche Situationen und sind der unumgängliche Schlüssel zu Kommunikation sowie Interaktion eines jeden Menschen.