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In this updated edition, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the listener on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer's actions and how they influence an interview.

Artificial intelligence is everywhere—powering news feeds, curating search results, and invisibly steering our lives. We talk to it and, increasingly, it talks back. And sometimes, its answers seem eerily smart, until they don't.

A comprehensive guide to successful event management, this audiobook serves as a valuable resource for both beginners and seasoned professionals, equipping them with the tools needed to plan, execute, and evaluate memorable events. The guide takes listeners through a deep exploration of understanding their audience, conceptualizing resonant events, managing budgets, procuring vendors, effectively marketing, and embracing technology. It also emphasizes the power of networking and the importance of post-event evaluation for continuous improvement.

The AI Mastery 3-in-1 Collection is your roadmap to go from experimenting with AI to building a cash-generating machine powered by automation, precision, and creativity. Whether you’re brand new or already using ChatGPT, this collection bridges the gap between potential and profit.

In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading. Coming at a time of economic recession and declining technological competitiveness in the United States, the event ignited a period of speculative frenzy over biotechnology.

Artificial Intelligence (AI) is causing massive changes in our lives, both at the individual and societal level, with the global AI market expected to reach around 126 billion US dollars by 2025. As more and more decision-making moves to AI systems, unique risks are being introduced. However, this topic can be quite challenging for newcomers who want to understand the governance and cyber-security risks that AI introduces. This book assumes zero prior knowledge of AI or machine learning and explains in an easy-to-understand way how to govern and secure AI.

Unlock the potential of Generative AI with this Large Language Model production-ready playbook for seamless deployment, optimization, and scaling. This hands-on guide takes you beyond theory, offering expert strategies for integrating LLMs into real-world applications using retrieval-augmented generation (RAG), vector databases, PEFT, LoRA, and scalable inference architectures. Whether you're an ML engineer, data scientist, or MLOps practitioner, you’ll gain the technical know-how to operationalize LLMs efficiently, reduce compute costs, and ensure rock-solid reliability in production.

In this audiobook, machine learning expert Ethem Alpaydin offers a concise overview of the subject for the general listener, describing its evolution, explaining important learning algorithms, and presenting example applications. Alpaydin offers an account of how digital technology advanced from number-crunching mainframes to mobile devices, putting today's machine learning boom in context.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution. 

On balance, will AI help humanity or harm it? AI could revolutionize science, medicine, and technology, and deliver us a world of abundance and better health. Or it could be a disaster, leading to the downfall of democracy, or even our extinction. In Taming Silicon Valley, Gary Marcus, one of the most trusted voices in AI, explains that we still have a choice. And that the decisions we make now about AI will shape our next century.

You’re creative, smart, and fast—so why does AI still give you "meh" results? This audiobook gives you a clear, repeatable system to prompt with confidence and get better output every time—without wasting hours rewriting and re-prompting.

This book offers an easy-to-follow overview of the capabilities of generative AI and how to incorporate them into any job. It's perfect for anyone who wants to add AI know-how into their work.

The experts aren't using prompts. They're playing. While everyone else is copying ChatGPT prompts that don't work, the real AI experts are playing with it like kids play with iPhones. No templates. No scripts. Just principles that work every single time. This book teaches you those principles.

Twelve bytes. Twelve eye-opening, mind-expanding, funny and provocative essays on the implications of artificial intelligence for the way we live and the way we love - from Sunday Times best-selling author Jeanette Winterson. In this original, deeply researched and lively new book, Jeanette Winterson traces the history of the AI revolution. She talks to some of the boldest and most imaginative thinkers in the field and looks to religion, myth and literature to help us understand the radical changes to the way we live and love that are just around the corner. 

This book will teach you to: understand what AI and machine learning are, and learn about new developments like ChatGPT; discover strategies for engaging students more fully using AI; automate administrative tasks, grading and feedback, and assessments; use AI in innovative ways to promote higher-order thinking skills; and examine ethical considerations of AI, including the achievement gap, privacy concerns, and bias.

Drawing from her experience at Google and Meta, Dr. Marily Nika delivers the definitive guide for product managers building AI and GenAI powered products. Packed with smart strategies, actionable tools, and real-world examples, this book breaks down the complex world of AI agents and generative AI products into a playbook for driving innovation to help product leaders bridge the gap between niche AI and GenAI technologies and user pain points. 

Tap into the future of wealth creation with the power of ChatGPT and AI-driven automation, and unlock new ways to elevate your financial success beyond imagination…

What is AI? A dominant view describes it as the quest "to solve intelligence," a solution supposedly to be found in the secret logic of the mind or in the deep physiology of the brain, such as in its complex neural networks. The Eye of the Master argues, to the contrary, that the inner code of AI is shaped not by the imitation of biological intelligence, but the intelligence of labour and social relations, as it is found in Babbage's "calculating engines" of the industrial age as well as in the recent algorithms for image recognition and surveillance.

Unlock the secret to turning one-time buyers into lifelong fans with Using AI to Improve Customer Retention and Loyalty Programs. In this game-changing guide, Catholic Deacon John O’Maley – a West Point graduate, former U. S. Army Ranger Captain, and P&G marketing alumnus – reveals how businesses of all sizes can harness artificial intelligence to boost customer loyalty. Discover how AI is transforming the way companies engage customers, from predictive algorithms that anticipate churn before it happens, to personalized recommendations and chatbots that delight customers 24/7.

Indie Game Publishing is the essential guide for indie game developers seeking to put their game into the hands of players. Whether you decide to self-publish or find a publisher to partner with, this useful guide will take you through each step of the process and thoroughly prepare you for success. This revised edition has been redesigned and tailored specially for the audiobook listener. Hear from experienced developers and expert publishers how they successfully released their games.