Zeigt Titel in Geschäftsentwicklung & Unternehmertum

DAS ERFOLGSPRINZIP DER TECHNOLOGIE-GIGANTEN. Google revolutionierte die Internetsuche, Amazon etablierte den Onlinehandel und Facebook verkörpert den Erfolg der sozialen Medien. Microsoft verhalf dem PC und Apple dem Smartphone zum Durchbruch. Sie alle zählen heute zu den wertvollsten Konzernen der Welt und ein Ende ihres Erfolgs ist nicht in Sicht. Der preisgekrönte Journalist Alex Kantrowitz führte über 130 Interviews mit vielen Insidern, wie etwa Mark Zuckerberg.

Träumst du davon, dem klassischen Karriereweg zu entfliehen und dir ein selbstbestimmtes und freies Leben aufzubauen? Ein Online Business bietet dir genau diese Freiheit. Früher hättest du einen hohen Kredit aufnehmen müssen, um deine Geschäftsidee umzusetzen. Dieses Risiko musst du in der heutigen Zeit nicht mehr eingehen. Du kannst heute dein eigenes ortsunabhängiges Business innerhalb weniger Tage testen – schnell und völlig risikolos!

Start-Up Nation addresses the trillion dollar question: How is it that Israel - a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources - produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada, and the UK?

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau. As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad...

Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the three-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth."

Fenton and Waltz, authors of the best-selling book, Go for No! and Ray Higdon, founder of one of the fastest growing network marketing training companies today, have teamed up to create the perfect companion to the original Go for No! book. This book takes a journey through go for no philosophies and strategies and expands them into greater detail while applying Ray Higdon's expertise on each subject.

Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.

To become a millionaire, you have to think like one. The Millionaire Mind shows you how. Also available: The Millionaire Next Door.

Lean UX is synonymous with modern product design and development. In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change - for the better.

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.

Are you a startup founder with a great product but no sales? Do prospective clients say your product is interesting, but no one’s buying? Collin Stewart, founder and CEO of Predictable Revenue, shares hard-earned lessons about navigating the chaos of a startup and the daunting task of finding your first customers. The Terrifying Art of Finding Customers is a straight-talking guide for founders focused on tackling the essential steps to growth in the right sequence.

You have a choice: You can spend years filming yourself, fighting burnout, and praying for the algorithm to notice you. Or, you can build a faceless YouTube channel that generates passive income while you sleep, leveraging the newest wave of AI tools like Veo 3, Kling, and n8n. The rules of video marketing have changed. You no longer need a $5,000 camera, a studio, or even your own voice. You just need a system.

Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

The world’s foremost authority on case interviewing and bestselling author Marc Cosentino demystifies the case interview process, which is not only used for recruiting in consulting, but also in private equity, strategic planning, marketing, logistics, operations, venture capital, and human capital. He takes you inside a typical interview by exploring the various types of case questions, and he shares with you the acclaimed Ivy Case System. It will give you the confidence to answer even the most sophisticated cases.

Read by the author. New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...

Positive Leadership shows how to reach beyond ordinary success to achieve extraordinary effectiveness, spectacular results, and what Kim Cameron calls “positively deviant performance” - performance far above the norm. Citing a wide range of research in organizational behavior, medical science, and psychology as well as real-world examples, Cameron shows that to achieve exceptional success, leaders must emphasize strengths rather than simply focus on weaknesses.

This essential guide reinvents selling for today’s B2B market, showing sellers how to overcome stalled deals and customer indecision.

Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 400,000 distributors, including countless stories of lives being changed for the better by the incomes generated. Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has fueled his passion for this profession.

You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now.

And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby. Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician. This book shows you what to do.