Zeigt Titel in Management & Leadership

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

Die Kunst des Krieges mag ein sehr altes Werk sein, doch seine Beobachtungen und Schlüsse sind auch heute noch anwendbar. Kein Wunder, dass das Büchlein zu den meistgelesenen Werken der Business-Literatur zählt!

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

Michael Lewis, the Master of the Big Story, is back with Flash Boys If you thought Wall Street was about alpha males standing in trading pits hollering at each other, think again. That world is dead. Now, the world's money is traded by computer code, inside black boxes in heavily guarded...

Führungskräfte brauchen eine starke Nervenbatterie. Tanken Sie mit diesem Mentaltraining auf und verstärken Sie die Kunst, Menschen zu führen und zu motivieren. Am besten hören Sie dieses Mentaltraining, mindestens 4 Wochen lang, abends zum Einschlafen. Sie brauchen nicht bewusst zuzuhören. Die positive Wirkung wird sich schon bald einstellen...

Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In Buy Then Build, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there.

The world’s most trusted guide for leaders in transition. Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.

Instant New York Times Bestseller "Incorruptible by Eric Ries is the best and most important business book of the year." —Dan Heath, NYT Bestselling Author & Podcast Host of "What It's Like To Be..." A Thinkers50 Best New Management Book | A Next Big Idea Club Must-Read From Eric Ries, creator...

Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. To see our uniqueness expressed in our achievements, we must first learn the rules - and then how to change them completely. Told through Robert Greene's signature blend of historical anecdote and psychological insight and drawing on interviews with world leaders, Mastery provides a practical guide to greatness - and how to start living by your own rules.  

Brought to you by Penguin. From a former President of Tesla comes The Algorithm—the first book written by any of Elon Musk’s direct reports—a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and...

Genug vom Hamsterrad? Unternehmenserfolg mit System! Gewinnorientierte Unternehmensführung mit Ziel und Plan. So setzen Sie die richtigen Prioritäten und steigern Ihren Profit. Umsetzung pur – dafür steht Philip Semmelroth. Die traurige Wahrheit ist: Viele Unternehmer verdienen weniger als Angestellte mit vergleichbarer Qualifikation. Die meisten Solo-Selbstständigen schuften für weniger als 3000 Euro im Monat. Philip Semmelroth sagt: Das darf nicht sein! Unternehmerisches Risiko muss sich auszahlen. Wie das funktioniert, zeigt er in diesem Hörbuch.

John P. Kotters wegweisendes Werk Leading Change zählt heute zu den wichtigsten Managementbüchern überhaupt. Es wurde in zahlreiche Sprachen übersetzt und millionenfach verkauft. Der Druck auf Unternehmen, sich den permanent wandelnden internen und externen Einflüssen zu stellen, wird weiter zunehmen. Dabei gehört ein offener, aber professionell geführter Umgang mit Change-Prozessen zu den Wesensmerkmalen erfolgreicher Unternehmen im 21. Jahrhundert und zu den größten Herausforderungen in der Arbeit von Führungskräften.

Maßlosigkeit und Betrug, mangelndes Verantwortungsbewusstsein und Selbstüberschätzung bringen immer wieder die Stabilität unseres Wirtschaftssystems und damit unserer Gesellschaft in Gefahr. Vordenker und Managementexperte Fredmund Malik zeigt, wo die Verantwortlichkeiten und...

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.

A revised and updated edition of the acclaimed Wall Street Journal bestseller that explores why some leaders drain capability and intelligence from their teams while others amplify it to produce better results. We’ve all had experience with two dramatically different types of leaders. The...

W. Edwards Deming details the system of transformation that underlies the "14 Points for Management" presented in Out of the Crisis. The "Deming System of Profound Knowledge", as it is called, consists of four parts: appreciation for a system, knowledge about variation, theory of knowledge, and psychology. Describing the prevailing management style as a prison, Deming describes how applying the System of Profound Knowledge increases productivity, quality, and people's joy in work and joy in learning.  

Im Podcast "Business mit Pferd" bekommst du eine Mischung aus spannenden Beiträgen zu Marketing, Mindset, Business und mehr rund um deine Selbstständigkeit in der Pferdebranche. Außerdem sind verschiedene Gäste in Interviews dabei, die dir Einblicke in ihr Pferdebusiness geben.

The Fearless Organization offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent, but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule, or intimidate.