Ergebnis für "The Writer" in Marketing & Vertrieb

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.

In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you how exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing.

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

It's a fact. Writers get stuck. My book has been on my bucket list for years. I've started countless times and never finished this book. I'm hopelessly stuck and can't figure out how to move forward. Book coaches Cathy Fyock and Allie Pleiter have not only faced these obstacles themselves but have coached hundreds of author clients confronting these impediments. This unique book identifies the typical challenges faced by authors and offers specific, actionable ideas for getting past the block and moving on to book publication.

Spending money on social media? Throwing hours at marketing? Advertising every day but not seeing your book sell? You need a business plan. A business plan for writers. The Writer’s Business Plan gives you the knowledge to succeed - not for one book but across your entire career as a writer. In clear language without jargon, The Writer’s Business Plan guides you through creating your business plan in seven simple steps.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now? If you don't know much about marketing, don't worry. We all start with nothing. There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

Sell books the smart way. Five years ago releasing a book as an indie author meant uploading it, then begging everyone you knew to buy it. That method simply doesn't work anymore. Fortunately, there's a better way. Amazon has spent billions of dollars over the last decade building the world's best sales engine. They use machine learning to sell massive piles of books, and that engine is just waiting for you to tap into it. This is the book that will teach you how.

Launch to Market provides a simple system to plan, track, and execute your book launch. It covers the basics of marketing in an easy-to-understand way, complete with exercises that will prepare you for your best launch ever. You'll see real sales numbers from an author who just did exactly what you're trying to do, with takeaways that will show you exactly how I did it.

Because the battle begins before a book even hits the shelves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help authors sell their work before and after it’s published. This life range of weapons—practical low-cost and no-cost marketing techniques—will help authors design a powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

What if you could send emails that people actually want to open, read, and act on? What if your email list became your most powerful revenue-generating asset-working for you 24/7, even while you sleep? Welcome to Email Marketing Masterclass, the definitive guide to mastering email campaigns that convert. Whether you're a business owner, entrepreneur, or marketer, this book will show you step-by-step how to craft compelling emails, automate your outreach, and scale your results like the pros.

Generative AI for Writers is your guide to escaping the echo chamber. This audiobook unpacks how to use AI tools like ChatGPT, Claude, and copy generators without becoming generic. It's not just about prompts. It’s about positioning, strategy, and protecting the soul of your message.

Do you want to become a six-figure author? We’ve put our three books, Write Like a Boss, Publish Like a Boss, and Market Like a Boss into one! They will take you from writing, through publishing, and into the marketing that will bring your books and audiobooks to the readers and listeners they deserve. We’ve combined our decades of expertise and share publishing experience with you - and these books are just like sitting down to have a conversation with us! Our strategies will help you create your own successful book publishing business.

You know as an author you have to build a platform on social media. But are you spending more time on Facebook, tweeting, pinning, and blogging than on writing your book? The Coffee Break Guide to Social Media for Writers can help you.

Are you an author drowning in the turbulent seas of book marketing? Fear not! This irreverent yet practical handbook is your life raft in the shark-infested waters of self-promotion. Written by a marketing veteran and published author, this guide offers brutally honest advice, actionable tips, and a healthy dose of humor to help keep you (mostly) sane throughout the process.

If you’re tired of vague advice and publishing myths, you’re in the right place. Write! Grow! Launch! is a top-ranked podcast for indie authors who want profitable self-publishing, real strategy, and zero BS. Season 4 starts now.