Ergebnis für "The Handbook" in Schreiben & Veröffentlichen

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Audiobook narration is fun, varied, and a whole lot of hard work. Tanya Eby's handbook draws on her 25 years of experience in the audiobook industry to give narrators tips, suggestions, and information on the art and business of audiobook narration.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. 

“Mary Oliver would probably never admit to anything so grandiose as an effort to connect the conscious mind and the heart (that’s what she says poetry can do), but that is exactly what she accomplishes in this stunning little handbook.”—Los Angeles Times From the beloved, legendary poet...

From 70 of the most successful mystery writers in the business, an invaluable guide to crafting mysteries—from character development and plot to procedurals and thrillers—“this is a writing guide that readers and writers will turn to again and again” (Booklist, starred review). Mystery...

The "AI Technology Handbook" serves as a comprehensive guide for learners, practitioners, and enthusiasts seeking to navigate the expansive and rapidly evolving field of artificial intelligence (AI). Whether you are a seasoned professional aiming to deepen your understanding or a newcomer eager to grasp the fundamentals, this handbook is designed to demystify the complexities of AI technology and its applications across various domains.

It's time to take control of your stories...The 24 Laws of Storytelling distills the lessons learned from stories past and present into a practical audiobook that you can use for any story you decide to write. This audiobook will teach you the principles you need to immerse your audience, deliver immensely satisfying drama, and educate better than any textbook or lecture can.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

It's so easy to focus on writing and marketing because that’s what builds a writing career. But if you don’t plan on what will happen to your books after your death, everything you’re doing right now won’t matter. This book will help you get your affairs in order and create an estate plan so that you can create a legacy that will continue making money for your family long after you're gone. From passwords to bank accounts to book retailer accounts, this book will hold your hand through the process of getting your ducks in a row.

The Author Heir Handbook is a concise guide for heirs written in plain English that will help you understand an author's publishing business, the different components that the deceased author used to create books and income, and how to manage those components. It will save you countless hours by helping you figure out where to spend your time and effort. Managing an author's estate is hard work, but this book will help simplify the process. You just might even be able to do more with the estate than the author ever could in their lifetime.

NATIONAL BESTSELLER FINALIST FOR THE HILARY WESTON WRITERS’ TRUST PRIZE FOR NONFICTION FINALIST FOR THE NATIONAL BOOK CRITICS CIRCLE AWARD FOR AUTOBIOGRAPHY TIME’s 10 Best Books of 2025 Named a Best Book of 2025 by The Globe and Mail CBC The New Yorker The...

There are a lot of books about writing out there. If you’re like most writers, you’ve just about read or listened to them all. But learning how to write (and organize and outline and plot and edit and save the cat and market a breakout book) is one thing. Making and living a sustainable creative life in the face of...everything...is an entirely different matter. To know how to do that, we need to take a look at what goes on between the lines of our lives as writers so that we can live them with maybe a little more thought and intention.

In his audiobook "Copywriting & Content Marketing Made Simple For Beginners: A Step-By-Step Handbook For Writing Highly Converting Content & Ad Copy," Ben Dean helps novices in the field understand the ins and outs of copywriting and content marketing. This thorough manual is designed with the novice in mind, dissecting intricate ideas into manageable steps that can be implemented right away. Dean begins by outlining the basics, including what content marketing and copywriting are and why they are so important to companies in the digital era. However, this audiobook is not just about writing.

Read by the author and poet, Brian Bilston. Why do we write poetry? Who should write it? And where do you even start? Well, Brian Bilston, one of the UK’s most hilarious and best-loved poets, is here to take us through the hows, whys and whats of reading, writing and enjoying poetry every day...

Being a writer is not just about typing. It's also about surviving the rollercoaster of the creative journey. Self-doubt, fear of failure, the need for validation, perfectionism, writer's block, comparisonitis, overwhelm, and much more. When you're going through these things, it can feel like you're alone. But actually, they are part of the creative process, and every author goes through them too.