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Every successful business endeavour is born of a unique and innovative idea, and that in turn was born from the creative thinking of the people behind it. Then why is it the case that so many executives, founders and managers fail to actively develop and apply their creativity? The Creativity Factor clarifies how creativity is a key ingredient of effective leadership, before highlighting the strategies and approaches through which you can actively develop and cultivate your creative capabilities.

We tend to think of creativity as a totally personal internal game. It’s not. And, we don’t give enough credence to the external forces that influence our creative lives. I will not be talking about how to be creative or more creative. But I will be talking about change, culture, choices, comparison, and your capabilities. My hope in writing this book is that you will discover, accept, and manage the internal and external factors that affect your creativity so that you can fulfill your creative destiny.