Ergebnis für "S" in Schreiben & Veröffentlichen

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what...

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.

50th Anniversary Edition—With a new foreword on what Watergate means today. “The work that brought down a presidency...perhaps the most influential piece of journalism in history” (Time)—from the #1 New York Times bestselling authors of The Final Days. The most devastating political...

An NPR Book Concierge Best Book of 2018! A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the...

NOW AVAILABLE ON AUDIO! Before he gave us the “one of a kind classic” (The Wall Street Journal) memoir On Writing, Stephen King wrote a nonfiction masterpiece in Danse Macabre, “one of the best books on American popular culture” (Philadelphia Inquirer). From the author of dozens of #1...

This delightful workshop covers how you can use the myths and fairy tales that link us all to give your story more oomph. Get ready to laugh while you learn, because the speaker is a natural storyteller and a witty observer of life. Whether you're creating a screenplay, a novel, a play, a computer game, a puppet show, or just an entry in your journal, your story will be richer, it will touch more people and it will have more meaning and depth after you listen to Chris Vogler's talk.

Have you ever said, "I've always wanted to write a book for kids!" but then never got around to it? Maybe you didn't know where to start, or how to get a good idea. Now you can start to write your book for children when you listen to How to Write a Children's Book, brought to you by the Institute of Children's Literature. Whether you want to have a full-blown career writing children's books, be traditionally published, self-published, or simply want one book to hand down to your own children and grandkids, How to Write a Children's Book will help you.

Ready to take your story's character arcs and themes to the next level? This latest book from veteran writing teacher and story theorist K.M. Weiland ventures far beyond the popular and pervasive Hero's Journey to explore six important archetypal character arcs, representing key moments of initiation in the human experience.

Gotham Writers' Workshop has mastered the art of teaching the craft of writing in a way that is practical, accessible, and entertaining. Now the techniques of this renowned school are available in this audiobook. Once you've listened—and written—your way through this book, you'll have a command of craft that will enable you to turn your ideas into effective short stories and novels. You will be a writer.

Up your game with everything you need to run your next tabletop roleplay game with expert advice, gameplay guidance, and playable content from RPG expert James D’Amato. How do I make combat more interesting? How do I encourage my players to role-play? How do I avoid my sessions ending in...

J. K. Rowling's magical tale, Harry Potter and the Sorcerer's Stone, has captivated millions of readers for decades, transporting them into a world where a young boy discovers he is not only a wizard but also the key to a larger, hidden world of magic. As Harry navigates the challenges of his new life at Hogwarts School of Witchcraft and Wizardry, he uncovers secrets about his past and faces the ultimate test of courage and friendship. For writers, Rowling's work stands as an aspirational model of world-building and character development.

Tired of the hero's journey? Frustrated that funny, romantic, and comforting stories aren't taken seriously? Sad that the books and movies you love never seem to be critically acclaimed, even when they sell like crazy? The heroine's journey is here to help. Multiple New York Times best-selling author Gail Carriger presents a clear, concise analysis of the heroine's journey, how it differs from the hero's journey, and how you can use it to improve your writing and your life. Narrated by Starla Huchton.

Over the course of six weeks, listeners learn the radical new skill needed to take their creativity and their creative work to the next level: how to connect with the intuitive power within themselves and trust the answers they receive. For followers of the Artist’s Way program and newcomers alike, this exciting new guidebook will teach listeners how to find greater happiness, productivity, and creative inspiration.

One of the world’s foremost writing teachers invites listeners on a joyful journey into the reading and origins of haiku.

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.

The ChatGPT Writer's Companion: Prompts and Exercises for Creative Writing is a must-have resource for aspiring and experienced writers alike. Unlock your creativity and harness the power of ChatGPT, an advanced AI language model, to take your writing to new heights. With a wide array of thought-provoking prompts, immersive exercises, and expert tips, this audiobook will guide you through the creative process, helping you develop compelling characters, build immersive worlds, and craft engaging plots.

IMPROVE YOUR CRAFT AND BECOME A MORE SUCCESSFUL, MOTIVATED WRITER BY PROGRAMMING YOUR BRAINIn this transformational audio program, you will discover the inspiration and skills to become a best-selling author. You will be directed to focus your energy on conceiving of your goal and then achieving...

In 2022, Andrew Tate went from a little-known kickboxer and failed reality TV star to a lifestyle icon for legions of men and boys, and a figure that would define a new era of misogyny. Tate started the year as a fringe internet celebrity, but by August he was the most googled man in the world. In that same month, Matt Shea and Jamie Tahsin gained access to his Bucharest compound and infamous War Room, making a documentary that would result in the first women coming forward to accuse him publicly of sexual and physical violence.