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In The Crowd - A Study of the Popular Mind, social theorist Gustave Le Bon gives historical insight into the political thinking of his era while offering timeless social commentary. Le Bon challenges the listener to contemplate how individual ideas change - often to a destructive end - when employed in a setting of groupthink. As technology and communications innovations make group formation easy and accessible for better or for worse, this book's message is certainly one that will not be lost in the crowd.

First published in 1895, The Crowd: A Study of the Popular Mind remains one of the most influential works on mass psychology and the behavior of crowds. Gustave Le Bon’s groundbreaking analysis explores how individuals, when part of a crowd, surrender their rationality and adopt a collective mindset driven by emotion, impulse, and unconscious influence.

What happens to individuals when they become part of a crowd? How can it be explained that intelligent human beings commit unspeakable cruelties once they have become one with an anonymous mass of people? Le Bon's analysis dates back to 1895 - however, the razor-sharp analysis of human behavior is still valid today.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

Charles-Marie Gustave Le Bon (1841 - 1931) was a French polymath who wrote on anthropology, psychology, sociology, medicine, and physics. He is best known for his 1895 work The Crowd: A Study of the Popular Mind’, which is considered a seminal work of crowd psychology. In the book, Le Bon identifies the primary characteristics of crowd psychology as impulsiveness, irritability, incapacity to reason, the absence of critical judgement, and the exaggeration of feelings.

The Crowd: A Study of the Popular Mind, first published in 1895, is a classic psychology text that is both thorough and easy to understand. It is considered seminal work in the study of crowd psychology. In it, Le Bon covers many aspects of crowd psychology and writes that crowd psychology exhibits "impulsiveness, irritability, incapacity to reason".

乌合之众，大众心理学的入门经典，之所以能影响世界近百年，是因为其中蕴含着从未褪色的现实意义……烏合之眾，大眾心理學的入門經典，之所以能影響世界近百年，是因為其中蘊含著從未褪色的現實意義……