Ergebnis für "Google" in Geschäftsentwicklung & Unternehmertum

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two...

Building apps no longer requires years of coding experience, complex setups, or deep technical knowledge. With Google Antigravity, a new generation of builders can move from idea to working product faster than ever. Build with Google Antigravity is a practical, beginner-friendly guide that walks you through shipping your first real app in just one week. This book is written for non-coders, vibe coders, founders, and creators who want to build fast without getting stuck in frameworks, setup friction, or developer overwhelm.

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth--and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a...

A veteran Pulitzer Prize-winning journalist shadows the top thinkers in the field of Artificial Intelligence, introducing the breakthroughs and developments that will change the way we live and work. Artificial Intelligence has been “just around the corner” for decades, continually...

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to...

The traditional methods of acquiring customers and generating sales are being replaced. Google’s endless algorithm updates, zero-click results, and AI-generated answers are choking off website traffic like never before. If your business relies even slightly on search engines—or if sudden drops in traffic have blindsided you—Goodbye Google, Hello Marketing is your wake-up call.

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way—based on firsthand experience with more than three hundred new products and businesses. Every big project—whether it’s creating new technology, developing a fresh line of sneakers, or...

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

The Google Ads Success Blueprint: How to Create Effective Ads, Optimize Campaigns, and Grow Your Business is your ultimate guide to mastering Google Ads, whether you're a business owner, entrepreneur, or digital marketing professional.

Unlock the full potential of your online advertising efforts with the "Google AdWords Success Bundle, 2 in 1 Bundle." This indispensable collection combines two comprehensive guides that will equip you with the knowledge and skills needed to master Google AdWords, the world's leading online advertising platform.

In Leading Matters, current Chairman of Alphabet (Google's parent company), former President of Stanford University, and "Godfather of Silicon Valley," John L. Hennessy shares the core elements of leadership that helped him become a successful tech entrepreneur, esteemed academic, and venerated administrator. Hennessy's approach to leadership is laser-focused on the journey rather than the destination. Each chapter in Leading Matters looks at valuable elements that have shaped Hennessy's career in practice and philosophy.

Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five...

Movers Marketing: A No B.S. Guide for Moving Companies to Win on Google and Maximize ROI isn’t theory. It’s your untapped digital oil field loaded with tactical tools to leverage online strategies that will change the trajectory of your success–no more missing out on revenue or losing bids. Now, you can take over the market share in your city while ethically stealing leads from your competitors and supercharging your profit.

A set of tools for mastering the one skill standing between us and success: the ability to ask for the things we need to succeed. Imagine you’re on a deadline for a big project, and feeling overwhelmed. Or you're looking for a job, but can't seem to get your foot in the door. Or you're dying...

Following in the footsteps of her best-selling Warren Buffett Speaks - written in a conversational style that successfully captures the essence of these business leaders - Janet Lowe reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made Google a global phenomenon in less than 15 years.

Steve Case, New York Times bestselling author of The Third Wave and cofounder of America Online shows how entrepreneurs across the country are building groundbreaking companies, renewing communities, and creating new jobs—reimagining the American landscape “and [giving] us hope for...

Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles.

Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google's has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What's the catch?