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Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors' and Ford's combined, its staff eats for free in a dining room run by the Grateful Dead's former chef, and its employees traverse the firm's colorful Silicon Valley campus on scooters and inline skates.

The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.

In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a search engine that would organize every bit of information on the Web for free.

While the company has done exactly that in more than one hundred languages, Google's quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database. Listeners will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; and the unorthodox approach that has enabled it to challenge Microsoft's dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders' mantra: DO NO EVIL.
©2005 David A. Vise (P)2005 Books on Tape, Inc.

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lobhudelei

dieses buch bemueht die prosa von marketingbroschueren. nicht ein wort der kritik, zb ueber googles entscheidung zensur zu akzeptieren um in china praesent zu sein. zudem ermuedent immer wieder zu hoeren wie unglaublich begabt die google guys sind, wie unkonventionell google als business operiert. man hat das gefuehl die autoren versuchen den leser zu ihrer religiion zu konvertieren.

2 von 3 Hörern fanden diese Rezension hilfreich