Jack Buser has been on the bleeding edge of the games industry for nearly 30 years. He joined Dolby Laboratories straight out of the University of Illinois and made it his mission to push Dolby surround sound out of cinema and into games, landing Dolby Digital on PlayStation 2, GameCube, and the original Xbox. In 2008 he joined Sony Interactive Entertainment to run PlayStation Home — the first console-based virtual world, which grew past 40 million users and became the first console microtransactions platform. He went on to help launch PlayStation Plus and build PlayStation Now, the original "Netflix of games." In 2014 he left Sony for a role he couldn't be told about in advance — what would become Stadia — and today he's the Global Director for Games, Strategic Industries at Google Cloud, leading Google's global games initiative with all ten of the biggest game companies in the world plus countless indies.
In this conversation, recorded in-studio at Off Base, Greg and Jack cover the full arc — the synth-engineer dream that led to Dolby, hosting Dolbycast before podcasts were a thing, the GDC 2008 call from the great Carter Lipscomb that pulled him into PlayStation Home, the 40-million-user live service that existed before the term "live service" did, the "instant game collection" aha moment behind PlayStation Plus, and the leap to Google in 2014 that Jack still calls the hardest professional decision of his life.
They also dig into where Google Cloud sits with the industry in 2026 — the Iron Man suit metaphor for AI in game development (with a shout to Adam Boyes and Mark Stanley), the Capcom + Gemini announcement about saving 30,000 hours a month in human toil debugging, the 10.6 / You vs. Zombies AI character system, Square Enix's Chatty Slammy companion in Dragon Quest Online, Sony AI's Sophie in Gran Turismo, and the term Google coined for what's coming next: the Living Game. Jack argues this is the biggest transformation in game design he has seen since the 2D-to-3D transition in the late '90s, and unpacks why "the train has left the station" for studio leadership.
The conversation closes on the retro side — the chunky game room with 22+ consoles from Fairchild Channel F to PS5 Pro (all RGB-modded or HDMI-converted, running through a Hydra SCART switcher and a RetroTink 4K into a Sony 4K projector), the original Asteroids and Ms. Pac-Man cabinets in his living room, and Jack's re:Play answer: PlayStation Home, DOOM 2016, and Espgaluda.
For game developers, studio leadership, anyone tracking AI in production, and anyone who wants the long view of the industry from someone who has been three steps ahead of it for 30 years — this one is essential listening.
About re:Play: Long-form conversations with the people who built this industry — peer to peer, not press to talent. Hosted by Greg Off.
Find Jack: linkedin.com/in/jackbuser
Find Google Cloud for Games: cloud.google.com/solutions/games
Find re:Play: replaypodcast.com ·
Substack: gregoff1.substack.com