For years, hospitals have operated with a built-in reimbursement advantage. That advantage is disappearing.

In this episode, Nick and Michael unpack the rise of site neutrality and what it means for independent urgent care owners. As CMS changes how services are reimbursed, hospitals will no longer receive significantly higher payments for the same care delivered in your clinic.

They break down how this shift impacts competition, patient behavior, marketing strategy, and pricing transparency—and why this could be a major opportunity for lean, well-run urgent cares.

Here’s what they cover:💰 What site neutrality really means for your bottom line📊 Side-by-side reimbursement comparisons you need to understand🏥 Why hospitals may lose their financial edge📈 How this could shift local patient flow🔍 How to leverage new pricing transparency in your marketing🤝 Why building strategic hospital relationships now could matter

If you’ve felt like you were competing against a system built to outspend and outpay you, this episode reframes the conversation—and shows you where the opportunity really is.

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Nick and Michael are kicking off 2026 with something most businesses avoid: honest reflection.

In this episode, they break down the surprising outcomes of their own annual meeting, including how they turned a year of missed revenue goals into their most aligned, energized planning session yet. It’s a raw, real, and surprisingly encouraging look at what it takes to grow—even when the numbers don’t go your way.

This isn’t just about PCMP. It’s about why so many urgent care clinics don’t do annual planning—and what they’re leaving on the table because of it. Whether you’re leading a single-location startup or scaling a multi-site brand, this episode will challenge the way you think about goal setting, leadership, and what real progress looks like.

Here’s what they unpack:📉 Why missing every revenue goal doesn’t mean you failed📊 The power of alignment and honest team feedback💬 What actually made their annual meeting the best one yet🚀 Why most clinics aren't doing real annual planning—and how to fix that🔄 How to use reflection to course-correct your marketing, team, and growth🛠️ Smart strategies to get your staff aligned without shutting down operations🧠 The mindset shift from “peacekeeping” to “peacemaking” as a business owner🎯 How to lead without being the answer to every question📅 The value of prepping, structuring, and executing an intentional annual meeting

Whether you're flying high or flying blind, this episode is a timely gut-check and a guide to making 2026 a breakout year—on purpose.

🔗 Resources & Mentions:

• John Maxwell Leadership Game (for team development): https://www.johncmaxwellgroup.com/russsimon/landing/LeadershipGameBooking?preview=1
• Learn about PCMP’s 90-Day Patient Acquisition Framework: ⁠⁠⁠https://patientcaremarketingpros.com/schedule-a-call/
• Join the Clinic Growth Mastermind: ⁠⁠⁠https://clinicgrowthmastermind.com/
• Experity’s upcoming conference: ⁠⁠⁠https://www.experityhealth.com/resources/events/⁠⁠ ⁠💵 Use Code: UCC_PatientCareMarketingPros26 for $100 off your registration 💵

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

When patients need answers fast, most urgent cares still default to on-site X-ray or referrals—but there’s a smarter, more efficient tool that can elevate your clinical care, improve outcomes, and drive new revenue.

In this episode, Nick and Michael sit down with Dr. Tatiana Havryliuk, a board-certified emergency physician and founder of Hello Sono, to explore how point-of-care ultrasound (POCUS) is transforming urgent care from the inside out.

With over 15 years of ER experience and deep ultrasound expertise, Dr. Tatiana shares how POCUS can help urgent cares confidently diagnose more in-house, avoid unnecessary ER visits, and open the door to repeat patients who trust your clinic to deliver next-level care.

They unpack what POCUS is, how it compares to X-ray, where it fits in urgent care workflows, and what it takes to implement it without overwhelming your team. Whether you're in a rural location, struggling with X-ray staffing, or ready to grow by offering higher-value services, this conversation is full of practical insights and strategic takeaways.

🔍 In This Episode, You’ll Learn:
🔎 What POCUS can do that traditional X-ray can’t
📈 How clinics are already using POCUS to improve care and increase revenue🧠 Why point-of-care ultrasound boosts patient trust and satisfaction
⏱️ What kind of time and training investment is required to get started
📍 Which types of clinics are a good (and not-so-good) fit for POCUS
🏥 How adding this one tool can keep more patients in your clinic—and out of the ER

🧠 About Our Guest:
Dr. Tatiana Havryliuk is an emergency physician and the founder of Hello Sono, a company dedicated to helping urgent care and primary care providers bring POCUS into their clinics confidently and compliantly. A former Emergency Ultrasound Director at Brooklyn Hospital, she’s on a mission to remove the two biggest barriers to adoption: lack of training and infrastructure.

🛠️ Resources:

Calculate Your ROI: Use Hello Sono’s POCUS ROI Calculator to estimate potential revenue based on Medicare rates: https://www.hellosono.com/pocus-roi-calculator/

Book a Strategy Call: Find out if POCUS is the right fit for your clinic → https://meetings.hubspot.com/dr-tatiana-havryliuk/consultation

Connect with Tatiana: https://www.linkedin.com/in/tatiana-havryliuk-md/

Hello Sono YouTube: https://www.youtube.com/@HelloSono

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

This week’s episode features a clip from our recent 2026 growth webinar, and it’s one every urgent care owner and operator needs to hear.

We’re digging into one of the most overlooked growth killers in urgent care: missed calls.
It’s not just a front desk issue. It’s a $50,000-per-year marketing problem hiding in plain sight.

In this candid segment, we break down how call handling, conversion rates, and budget missteps are quietly costing clinics real revenue — and what to do instead.

We cover:📞 Why most clinics miss 30–50% of incoming calls📉 How much lost revenue those calls really represent💡 What front desk training has to do with marketing ROI📊 How to budget based on where you want to be (not where you are now)🚫 Where most clinics are overspending and what to cut in 2026📈 The simple mindset shift that can double your patient volume without doubling your ad spend

🔗 Resources & Mentions:🎯 Access the full webinar and missed call calculator in our free DIY Toolkit:
https://offer.patientcaremarketingpros.com/diy-toolkit

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

When it comes to urgent care profitability, getting patients in the door is only half the battle. Getting paid is the part no one likes to talk about, but it is where many clinics quietly bleed revenue.

In this episode of Walk-Ins, Nick and Michael sit down with Guy Bergman and Ed Sherlock from Inbox Health, a platform built to modernize patient billing and remove friction from one of urgent care’s biggest pain points. With decades of combined experience across urgent care, health IT, and revenue cycle management, Guy and Ed break down why patient payments now account for as much as 20 to 30 percent of urgent care revenue and why most clinics are leaving a large chunk of that money on the table.

The conversation dives into what really causes billing breakdowns, how front desk pressure and poor communication fuel one-star reviews, and why relying solely on an EMR to collect patient balances is no longer enough. From digital-first billing and self-service payment plans to AI-powered billing support and real-time analytics, this episode is a masterclass on how urgent cares can shorten collection timelines, cut call volume, and improve patient satisfaction without adding more stress to already overworked teams.

🔍 In This Episode, You’ll Learn:💸 Why patient responsibility now makes up a critical share of urgent care revenue
📉 How unclear billing creates negative reviews, unpaid balances, and front desk burnout
📲 How digital-first billing reduces paper statements, call volume, and payment delays
⏱️ What an 8-day average payment velocity looks like in the real world
🤖 How AI agents and self-service billing tools reduce repetitive patient questions
🏥 Why improving the financial experience is essential to urgent care brand loyalty

🧠 About Our Guests:

Guy Bergman has spent over a decade in healthcare, including nearly six years working directly with urgent care clinics nationwide. Now at Inbox Health, Guy helps urgent care groups modernize their patient billing experience and collect every dollar they are owed. Originally from Cleveland, Ohio, Guy still calls it home!

Ed Sherlock is the SVP of Sales at Inbox Health with more than 15 years of experience in health IT and revenue cycle management. He previously spent seven years at athenahealth and brings deep expertise in helping healthcare organizations streamline billing operations and improve financial performance. Ed is also known for getting out of his comfort zone, including getting married in Turkey.

🔗 Resources & Mentions:Learn more about Inbox Health → https://www.inboxhealth.comConnect with Inbox Health on LinkedIn → https://www.linkedin.com/company/inboxhealth

Connect with Guy on LinkedIn → https://www.linkedin.com/in/guy-bergman-9a92a5a0/

Connect with Ed on LinkedIn → https://www.linkedin.com/in/edward-thomas-sherlock/

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Nick and Michael are kicking off 2026 with a deep dive into what’s really changing in clinic marketing—and why this year won’t be a repeat of 2025.

From rising ad costs to AI overload, this episode unpacks the major shifts already impacting patient acquisition, digital trust, and clinic visibility. It’s a no-fluff look at what clinics need to do now to stay ahead, stay seen, and stay open.

Whether you’re trying to scale or just survive, this is the clarity-packed conversation you need to start the year strong.

Here’s what they unpack:📈 Why paid media alone won’t get the job done anymore🤖 How AI saturation is eroding trust across social and search💸 Why ad costs are rising in every industry—and what to do about it📉 The hidden cost of a weak conversion system🎯 Why omnipresence and branding will separate the winners this year💥 What private equity and consolidation mean for independent clinics💡 How “experimental ad dollars” can help you hit the lottery in 2026🧠 The mindset shift clinics need to build real retention and long-term value

This episode is part strategy session, part call to action—and 100% focused on helping you grow a sustainable, profitable clinic brand in 2026.

🔗 Resources & Mentions:

• Join the Clinic Growth Mastermind: ⁠⁠https://clinicgrowthmastermind.com/⁠⁠
• Subscribe on YouTube for upcoming webinars: ⁠⁠https://www.youtube.com/@PatientCareMarketingPros⁠⁠
• Learn about PCMP’s 90-Day Patient Acquisition Framework: ⁠⁠https://patientcaremarketingpros.com/schedule-a-call/⁠⁠
• Experity’s upcoming conference: ⁠⁠https://www.experityhealth.com/resources/events/⁠⁠ 💵 Use Code: UCC_PatientCareMarketingPros26 for $100 off your registration 💵
• Urgent Care Association (UCA): ⁠⁠⁠https://www.ucaoa.org/⁠⁠

💬 Stay Connected:

Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

🎵 Intro/Outro Music by Devin Smith:

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

As we take a short break for the holidays, we’re switching things up with a rewind of one of our most-downloaded, most-talked-about episodes ever.

In this replay from the UCA Conference in Dallas, Michael Ray walks through one of the most overlooked, high-impact growth opportunities in urgent care: your front desk. Spoiler alert—this session struck such a chord, it’s now evolving into a full training offering for urgent care teams.

If you’re ready to turn your front desk into your secret sales team, improve patient conversion, and stop leaking marketing dollars, this episode is packed with practical insights, scripts, and strategy.

We’ll be back with fresh episodes in the new year—but in the meantime, this one’s well worth a second listen. Happy holidays, and we’ll see you in 2026!

💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ