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Walk-Ins Welcome: A Healthcare Marketing Podcast

Walk-Ins Welcome: A Healthcare Marketing Podcast

Von: Patient Care Marketing Pros
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 Welcome to 'Walk-Ins Welcome: A Healthcare Marketing Podcast,' presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic's patient volume.Patient Care Marketing Pros Marketing & Vertrieb Ökonomie
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  • Ep. 219: The Level Playing Field Urgent Care Has Been Waiting For

    Ep. 219: The Level Playing Field Urgent Care Has Been Waiting For
    Feb 18 2026

    For years, hospitals have operated with a built-in reimbursement advantage. That advantage is disappearing.

    In this episode, Nick and Michael unpack the rise of site neutrality and what it means for independent urgent care owners. As CMS changes how services are reimbursed, hospitals will no longer receive significantly higher payments for the same care delivered in your clinic.

    They break down how this shift impacts competition, patient behavior, marketing strategy, and pricing transparency—and why this could be a major opportunity for lean, well-run urgent cares.

    Here’s what they cover:💰 What site neutrality really means for your bottom line📊 Side-by-side reimbursement comparisons you need to understand🏥 Why hospitals may lose their financial edge📈 How this could shift local patient flow🔍 How to leverage new pricing transparency in your marketing🤝 Why building strategic hospital relationships now could matter

    If you’ve felt like you were competing against a system built to outspend and outpay you, this episode reframes the conversation—and shows you where the opportunity really is.

    💬 Stay Connected:

    Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

    Website: https://patientcaremarketingpros.com

    Facebook: https://www.facebook.com/patientcaremarketingpros

    LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

    YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

    Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com

    🎵 Intro/Outro Music by Devin Smith:

    https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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    31 Min.
  • Ep. 218: How Modern MD Built a Top Rated Urgent Care Experience - Interview with Andrew Shulman, ModernMD Urgent Care

    Ep. 218: How Modern MD Built a Top Rated Urgent Care Experience - Interview with Andrew Shulman, ModernMD Urgent Care
    Feb 11 2026
    Running a multi-location urgent care is rarely about bold growth moves. More often, success comes from discipline, culture, and getting the fundamentals right before scaling.In this episode, Michael sits down with Andrew Shulman, CEO of ModernMD Urgent Care, for a candid conversation about what it really takes to lead a 14-location urgent care organization serving underserved communities across Brooklyn and Queens.With more than 20 years of healthcare leadership experience, Andrew brings a rare perspective shaped by hospitals, occupational health, national employer services, and now direct-to-consumer urgent care. Since stepping into the CEO role in 2024, he has focused on stabilizing operations, restructuring management, strengthening culture, and building systems that support sustainable growth.Together, they explore why spreadsheet management alone fails in urgent care, how patient experience is driven by frontline leadership, and what metrics actually matter when you are responsible for multiple locations. This episode is a practical look at urgent care leadership from someone actively in the trenches.🔍 In This Episode, You’ll Learn:🏥 Why culture is the foundation of strong patient experience and retention⭐ What drives consistently high Google reviews in high-volume urgent care settings📊 Which CEO-level metrics matter most for multi-location urgent care owners👥 How boots-on-the-ground management changes team performance⚖️ The balance between speed, quality, and patient expectations📍 Why location and community impact performance more than many operators expect🚫 How avoiding shiny object syndrome protects long-term growth🧠 About Our Guest:Andrew Shulman is an innovative, results-driven healthcare executive with over 20 years of experience scaling and growing early-stage and multi-site healthcare organizations. He currently serves as CEO of ModernMD Urgent Care, which operates eleven locations serving underserved communities in Brooklyn and Queens, along with three additional clinics in partnership with The Brooklyn Hospital and St Barnabas Hospital.Prior to ModernMD, Andrew spent twelve years as CEO of Mobile Health, where he scaled the company into a national occupational health provider with over 6,500 partner locations. He also previously served as COO of Affiliated Physicians, helping transform the organization into a national executive wellness and employer health services company.Andrew is known for his transparent, high-EQ leadership style and his ability to build strong cultures during periods of growth and operational change. He holds a Master of Public Health from Columbia University and a BA from Emory University. Andrew lives in New York City with his husband, Jeremy, and daughter, Savannah.🛠️ Resources:Learn more about ModernMD Urgent Care and their mission to provide accessible, high-quality care in underserved communities. Website: https://modernmduc.com/Instagram: https://www.instagram.com/modernmdurgentcare/Looking to improve culture, patient experience, or multi-location performance in your urgent care? Explore PCMP’s 90-day patient acquisition and growth framework: https://patientcaremarketingpros.com💬 Stay Connected:Follow us on Facebook, LinkedIn, and YouTube for updates, insights, and behind-the-scenes content.Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWAWant to be a guest, recommend someone for the show, or ask a question? We would love to hear from you.Email us at hello@patientcaremarketingpros.com🎵 Intro and Outro Music by Devin Smith:https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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    35 Min.
  • Ep. 217: Getting Real About Growth and What It Really Takes

    Ep. 217: Getting Real About Growth and What It Really Takes
    Feb 4 2026

    Nick and Michael are kicking off 2026 with something most businesses avoid: honest reflection.


    In this episode, they break down the surprising outcomes of their own annual meeting, including how they turned a year of missed revenue goals into their most aligned, energized planning session yet. It’s a raw, real, and surprisingly encouraging look at what it takes to grow—even when the numbers don’t go your way.


    This isn’t just about PCMP. It’s about why so many urgent care clinics don’t do annual planning—and what they’re leaving on the table because of it. Whether you’re leading a single-location startup or scaling a multi-site brand, this episode will challenge the way you think about goal setting, leadership, and what real progress looks like.


    Here’s what they unpack:📉 Why missing every revenue goal doesn’t mean you failed📊 The power of alignment and honest team feedback💬 What actually made their annual meeting the best one yet🚀 Why most clinics aren't doing real annual planning—and how to fix that🔄 How to use reflection to course-correct your marketing, team, and growth🛠️ Smart strategies to get your staff aligned without shutting down operations🧠 The mindset shift from “peacekeeping” to “peacemaking” as a business owner🎯 How to lead without being the answer to every question📅 The value of prepping, structuring, and executing an intentional annual meeting


    Whether you're flying high or flying blind, this episode is a timely gut-check and a guide to making 2026 a breakout year—on purpose.


    🔗 Resources & Mentions:

    • John Maxwell Leadership Game (for team development): https://www.johncmaxwellgroup.com/russsimon/landing/LeadershipGameBooking?preview=1
    • Learn about PCMP’s 90-Day Patient Acquisition Framework: ⁠⁠⁠https://patientcaremarketingpros.com/schedule-a-call/
    • Join the Clinic Growth Mastermind: ⁠⁠⁠https://clinicgrowthmastermind.com/
    • Experity’s upcoming conference: ⁠⁠⁠https://www.experityhealth.com/resources/events/⁠⁠ ⁠💵 Use Code: UCC_PatientCareMarketingPros26 for $100 off your registration 💵


    💬 Stay Connected:

    Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.

    Website: https://patientcaremarketingpros.com

    Facebook: https://www.facebook.com/patientcaremarketingpros

    LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

    YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA


    Want to be a guest, recommend someone for the show, or ask a question? We’d love to hear from you! Email us at hello@patientcaremarketingpros.com


    🎵 Intro/Outro Music by Devin Smith:

    https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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    29 Min.
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