What happens when B2B marketers stop playing it safe—and start playing it, I dunno.....smart?In this episode of Vision to Vibe, I, Nick Sal, sit down with Chris Hutchins, former Director of Content at 6sense and ZoomInfo, to unpack one of the most talked-about creative B2B campaigns to come out of 6sense (and B2B SaaS for that matter)—a campaign that used humor, empathy, and storytelling to break through the noise in a category known for being… well, pretty serious.Together, we explore:*Why humor is so often resisted in B2B (and why that’s a mistake to resist)*How 6sense used creativity to capture attention without sacrificing credibility*What “permission to play” actually looks like inside real marketing teams*How to measure success when the best signals aren’t always in a dashboard*Why great B2B content feels human first—and tactical secondThis conversation is a masterclass for B2B marketers, content leaders, and demand gen teams who want to create work that stands out, gets remembered, and sparks real conversations—not just impressions.If you care about:-B2B marketing strategy-Creative content that converts-Audience engagement and storytelling-Using humor without being cringe-Building campaigns people actually talk about= you’re in the right place.👇 Jump into the conversationComment: What’s the boldest campaign your team has ever shipped? Please share: Where do you think B2B marketing still plays it too safe?👍 Like the video if it sparked an idea💬 Drop a comment with your take. I respond to every comment!🔔 Enjoying the series? Please hit Subscribe for more event, community, and B2B growth playbooks from operators who actually ship.RESOURCES:🤝 Need help planning your next corporate event? Let's talk: https://nextlevelinbound.com/contact-nick🎧Follow the podcast on Youtube or Apple Podcasts:-YouTube: https://www.youtube.com/@VisionToVibe-NSI?/subscribe-Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906

On this next episode of Vision to Vibe, I sat down with Keith Scandone, founder of O3 World and the mind behind 1682—the Philadelphia AI & innovation conference that proves community, curation, and brand experience beat cookie-cutter trade shows every time.We unpack how 1682 went from idea → invitation-only experience → regional magnet for execs and innovators. Keith shares how his team designs every touchpoint—venue choice (The Barnes Foundation), candid speakers (no fly-in/fly-out talking heads), museum walk-throughs, and high-taste branding—to create an intimate event people rave about (and return to).You’ll learn:✅ Why intimate, curated rooms convert better than giant halls✅ How to recruit speakers who stay all day and actually engage✅ The ROI of “experience design” (beyond ticket revenue)✅ Using your event as retention, recruiting, and brand proof✅ How to bottle authentic testimonials into year-round promotion✅ When to partner with “competitors” to grow the whole pieIf you plan leadership summits, innovation forums, or brand-owned conferences, this is a masterclass in building a signature event that people feel—and remember.Resources mentioned:• 1682 Conference — 1682conference.com• O3 World — o3world.com• O3XO (AI consultancy) — o3xo.ai* Connect with my guest/client, Keith Scandone, on Linkedin: https://www.linkedin.com/in/keith-scandone/Enjoying the series?🔔 Subscribe for more event, community, and B2B growth playbooks from operators who actually ship.🎧Follow the podcast on Spotify or Apple Podcasts:-Spotify: https://open.spotify.com/show/6LfjYkI8uqIclyuP0RmRyq-Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906Video Chapters 00:00 – Why 1682 exists: the gap in conference “experience”03:00 – From Forge to 1682: lessons learned06:30 – The Business of Innovation (and adding AI)09:30 – Why intimate rooms outperform giant halls12:00 – Venue as value: Barnes Foundation & museum walkthroughs15:00 – Speaker curation: no fly-in/fly-out talking heads18:00 – How 1682 fuels brand, recruiting, and retention21:00 – Bottling testimonials into real distribution24:00 – Partnerships (even with “competitors”) to grow reach27:00 – Keeping momentum: from one-off to series30:00 – Start small, design everything, and ship

Chris DuBois went from the Army to agency leadership—and now he’s helping marketing agencies scale smarter.In this episode of the Vision To Vibe Podcast, I sit down with Chris DuBois, Founder of Dynamic Agency OS and creator of the All In Agency Summit. Chris shares his remarkable journey from military officer to agency builder, unpacking the lessons he’s carried from leading operations in the field to leading marketing organizations in a fast-changing digital era.

Stay tuned for the 2025 All In Agency Summit coming up in November!

Key Take Aways From My Interview with Chris:

✅ How to operationalize agency success with repeatable systems and playbooks

✅ The story behind launching the All In Agency Summit and why community beats competition

✅ How to keep audiences engaged all day on a virtual event

✅Why positioning and targeting are the real keys to growth for an event

✅Smart follow-up strategies that maintain momentum and build long-term relationships from each event

🔥 Whether you run an agency, work in marketing ops, or want to learn how military discipline translates into business growth, this episode is packed with insights and real talk.

Chapters:

00:00 Introduction to Vision to Vibe Podcast

01:14 Chris DuBois: From Military to Marketing

04:24 Operationalizing Agency Success

07:46 Navigating Challenges During the Pandemic

11:17 Positioning and Targeting in Marketing

14:28 Creating a Unique Value Proposition

18:09 The All In Agency Summit: Concept and Execution

21:21 Overcoming Challenges in Event Planning

25:29 Engaging the Audience Effectively

30:00 Post-Event Follow-Up Strategies

33:59 Building Momentum for Future Events

🤝Connect with Chris on Linkedin: https://www.linkedin.com/in/christopherrdubois/

🎧Follow the Vision To Vibe podcast on YouTube or Apple Podcasts:Youtube: https://www.youtube.com/@VisionToVibe-NSI?/subscribe

Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906

Join us as Chad Mann, a Video Team leader with a rich background in Hollywood and tech, shares his expertise on integrating video into B2B marketing strategies from startups to scale-ups. Listen as Chad unpacks how he has effectively used video to enhance events, build communities, and strengthen partnerships. Learn practical tips on prioritizing projects, leveraging talent, and creating content that resonates with your audience. Perfect for anyone looking to elevate their brand's video presence in the B2B space.Key Takeaways:The importance of video in brand storytelling and customer engagement. Strategies for starting a corporate video initiative with limited resources. How to cast and direct talent for authentic and engaging video content. The role of video in different stages of the marketing funnel.RESOURCES:🤝 Need help planning your next corporate event? Let's talk: https://nextlevelinbound.com/contact-nick🎧 Listen to this episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906-Listen to this episode on Spotify: https://open.spotify.com/show/6LfjYkI8uqIclyuP0RmRyq-Connect with Chad Mann on Linkedin: https://www.linkedin.com/in/chadmann/-Follow Nick on Linkedin: https://www.linkedin.com/in/nicksal/Hashtags: #VideoStrategy #B2BMarketing #ContentCreation #VisionToVibeChapter Markers:Introduction to Vision to Vibe - 00:00Chad Mann's Journey from Hollywood to Tech - 02:15The Role of Video in B2B Marketing - 10:30Starting a Corporate Video Strategy - 18:45Leveraging Internal Talent vs. Hiring Actors - 27:00Common Pitfalls in Video Production - 35:20Engagement Metrics and Success Indicators - 42:10Final Thoughts and Future Directions - 50:00

n this episode of Vision to Vibe, I sit down with Ileana Stariva—global customer success leader and former chief of staff at ServiceNow—for a deep dive into what it really takes to run high-impact executive meetings and leadership events that actually drive change.A former colleague of mine with experience across PR, customer success, and strategic operations at global tech giants like HubSpot, Cisco, and ServiceNow, Ileana brings clarity and actionable wisdom to the messy world of enterprise event planning. From building thoughtful agendas to orchestrating buy-in across continents, she shares how to create gatherings that align leadership, spark collaboration, and move the needle in under 90 days.👉 This Video Is Perfect for:Marketing and customer success leaders, chiefs of staff, event strategists, and anyone tired of calendar-clogging meetings that go nowhere.🎯 Key Topics We Cover:-The “meeting playbook” that led to real change across EMEA leadership-Why thoughtful agendas beat overstuffed PowerPoints-How networking time can be the most valuable time-Cultural differences in U.S. vs. European leadership planning-How to avoid the biggest mistakes in executive event strategy🔑 Takeaways:✔️ Build events with your stakeholders, not for them✔️ Prioritize peer storytelling over top-down directives✔️ Make time for connection, not just content✔️ A killer meeting = the right people, the right format, the right follow-throughRESOURCES: 🤝 Need help planning your next corporate event? Let's talk: htthttps://nextlevelinbound.com/contact-nick🔗 Connect with Iliyana: https://www.linkedin.com/in/iliyanastareva/📢 Subscribe to the podcast for more episodes with bold voices in marketing, experience design, partnerships, and creative leadership

In this episode of Vision to Vibe, I’m joined by my friend and event powerhouse, Sara Lieber, to unpack the real, behind-the-scenes dynamics of event planning that most marketers don’t talk about.From redefining ROI to managing registration chaos, Sara and I get into:✅ Why registration is your first impression—and your first opportunity to wow attendees✅ How time management, accountability, and communication make or break an event✅ What to do when your Plan A fails (and B through F aren’t looking great either)✅ Why a small, scrappy team often outperforms a bloated one✅ Why ROI needs to go beyond revenue—and focus on experience, brand equity, and long-term impactWe also take on some of the industry’s sacred cows: budget myths, last-minute planning strategies, and what kind of events are really delivering results in 2024.If you lead field marketing, events, or just want a more honest take on what it takes to produce great experiences—especially with limited resources—this is the one to watch. 🎯🧠 Bonus: Sara’s mindset and energy around making events feel like a wedding (yes, really!) will inspire any marketer aiming to level up.🤝 Interested in getting help with your next big event? Contact me for a free event strategy consult: https://nextlevelinbound.com/contact-nick📌 Subscribe to Vision to Vibe 's YouTube channel for more conversations with B2B event pros, marketing leaders, and partnership pioneers who turn bold ideas into real pipeline: https://www.youtube.com/@VisionToVibe-NSI🍏 Listen to this show on Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906🎧 Watch/listen to this entire show of Spotify: https://open.spotify.com/show/6LfjYkI8uqIclyuP0RmRyq

Want to know what makes a B2B event go from meh to mind-blowing?In this episode (recorded in Q4 last year), I sit down with Bethany Murphy, the powerhouse behind unforgettable events like Drift Flash + RevGrowth and 6sense's Breakthrough + Club6, to explore what really goes into planning corporate B2B customer event experiences that generate pipeline, delight attendees, and make your brand unforgettable.💥 In this episode we cover:✅ How Bethany went from pre-law to event logistics legend✅ The hard truths about event budgets and ROI✅ Why obsessing over contracts and concessions will save your team $$$✅ Tactical tips for planning your first flagship event✅ How the best B2B brands keep pushing the event bar higher each year (and how you can too)✅ The hidden power of delight, surprise, and the occasional splash mob🎟 Whether you’re planning your first customer event or scaling a conference series, this one’s full of hard-won lessons, hilarious moments, and enough event strategy gold to build your next big win.💡 Big takeaway? It’s not just about big budgets—it’s about bold ideas, attention to detail, and building real relationships across your team and community.📢 Don’t forget to like, subscribe, and hit the bell to catch more episodes of Vision to Vibe!🔗 Follow Vision to Vibe on LinkedIn: linkedin.com/nick-sal-inbound🔗 Connect with Bethany Murphy: https://www.linkedin.com/in/bethanyjmurphy/📺 Watch more episodes: https://youtube.com/playlist?list=PLKoaLTtOFnOo5Ziy4Gq5yO9VT2ja9AM7e&si=wnRFGx17Cw014eXL👇 Drop a comment and let us know your favorite event moment or lesson!

What if trust—not traffic—is your most valuable marketing asset?In this episode of The Vision To Vibe podcast, I sit down with legendary speaker, author, and sales/marketing truth-teller Marcus Sheridan to unpack the ideas behind his brand-new book, Endless Customers (dropping this week!).We talk about why customer acquisition keeps getting harder, how AI is shifting buyer expectations, and why transparency is the new conversion hack. Marcus also breaks down the 4 Pillars of a Trusted Brand, and shares real-world strategies you can use right now to create content, tools, and conversations that build trust at scale.🧠 From self-service pricing tools to the rise of authentic video and “talking about what others won’t,” this is a masterclass in how to earn trust in the age of AI—from someone who’s been ahead of the curve for over a decade.

📚 Grab Marcus Sheridan’s new book → Endless Customers here: https://www.endlesscustomers.com/

🎧What You’ll Learn:

✔️ How trust is the new competitive advantage

✔️ Why most marketing still avoids “the Big 5” topics buyers actually want

✔️ How AI is reshaping the customer journey

✔️ What self-service tools (like pricing calculators) can do for conversions

✔️ Why authenticity trumps production value in modern video marketing

✔️ How to be more human in a tech-driven world