What happens when B2B marketers stop playing it safe—and start playing it, I dunno.....smart?In this episode of Vision to Vibe, I, Nick Sal, sit down with Chris Hutchins, former Director of Content at 6sense and ZoomInfo, to unpack one of the most talked-about creative B2B campaigns to come out of 6sense (and B2B SaaS for that matter)—a campaign that used humor, empathy, and storytelling to break through the noise in a category known for being… well, pretty serious.Together, we explore:*Why humor is so often resisted in B2B (and why that’s a mistake to resist)*How 6sense used creativity to capture attention without sacrificing credibility*What “permission to play” actually looks like inside real marketing teams*How to measure success when the best signals aren’t always in a dashboard*Why great B2B content feels human first—and tactical secondThis conversation is a masterclass for B2B marketers, content leaders, and demand gen teams who want to create work that stands out, gets remembered, and sparks real conversations—not just impressions.If you care about:-B2B marketing strategy-Creative content that converts-Audience engagement and storytelling-Using humor without being cringe-Building campaigns people actually talk about= you’re in the right place.👇 Jump into the conversationComment: What’s the boldest campaign your team has ever shipped? Please share: Where do you think B2B marketing still plays it too safe?👍 Like the video if it sparked an idea💬 Drop a comment with your take. I respond to every comment!🔔 Enjoying the series? Please hit Subscribe for more event, community, and B2B growth playbooks from operators who actually ship.RESOURCES:🤝 Need help planning your next corporate event? Let's talk: https://nextlevelinbound.com/contact-nick🎧Follow the podcast on Youtube or Apple Podcasts:-YouTube: https://www.youtube.com/@VisionToVibe-NSI?/subscribe-Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906

On this next episode of Vision to Vibe, I sat down with Keith Scandone, founder of O3 World and the mind behind 1682—the Philadelphia AI & innovation conference that proves community, curation, and brand experience beat cookie-cutter trade shows every time.We unpack how 1682 went from idea → invitation-only experience → regional magnet for execs and innovators. Keith shares how his team designs every touchpoint—venue choice (The Barnes Foundation), candid speakers (no fly-in/fly-out talking heads), museum walk-throughs, and high-taste branding—to create an intimate event people rave about (and return to).You’ll learn:✅ Why intimate, curated rooms convert better than giant halls✅ How to recruit speakers who stay all day and actually engage✅ The ROI of “experience design” (beyond ticket revenue)✅ Using your event as retention, recruiting, and brand proof✅ How to bottle authentic testimonials into year-round promotion✅ When to partner with “competitors” to grow the whole pieIf you plan leadership summits, innovation forums, or brand-owned conferences, this is a masterclass in building a signature event that people feel—and remember.Resources mentioned:• 1682 Conference — 1682conference.com• O3 World — o3world.com• O3XO (AI consultancy) — o3xo.ai* Connect with my guest/client, Keith Scandone, on Linkedin: https://www.linkedin.com/in/keith-scandone/Enjoying the series?🔔 Subscribe for more event, community, and B2B growth playbooks from operators who actually ship.🎧Follow the podcast on Spotify or Apple Podcasts:-Spotify: https://open.spotify.com/show/6LfjYkI8uqIclyuP0RmRyq-Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906Video Chapters 00:00 – Why 1682 exists: the gap in conference “experience”03:00 – From Forge to 1682: lessons learned06:30 – The Business of Innovation (and adding AI)09:30 – Why intimate rooms outperform giant halls12:00 – Venue as value: Barnes Foundation & museum walkthroughs15:00 – Speaker curation: no fly-in/fly-out talking heads18:00 – How 1682 fuels brand, recruiting, and retention21:00 – Bottling testimonials into real distribution24:00 – Partnerships (even with “competitors”) to grow reach27:00 – Keeping momentum: from one-off to series30:00 – Start small, design everything, and ship

Chris DuBois went from the Army to agency leadership—and now he’s helping marketing agencies scale smarter.In this episode of the Vision To Vibe Podcast, I sit down with Chris DuBois, Founder of Dynamic Agency OS and creator of the All In Agency Summit. Chris shares his remarkable journey from military officer to agency builder, unpacking the lessons he’s carried from leading operations in the field to leading marketing organizations in a fast-changing digital era.

Stay tuned for the 2025 All In Agency Summit coming up in November!

Key Take Aways From My Interview with Chris:

✅ How to operationalize agency success with repeatable systems and playbooks

✅ The story behind launching the All In Agency Summit and why community beats competition

✅ How to keep audiences engaged all day on a virtual event

✅Why positioning and targeting are the real keys to growth for an event

✅Smart follow-up strategies that maintain momentum and build long-term relationships from each event

🔥 Whether you run an agency, work in marketing ops, or want to learn how military discipline translates into business growth, this episode is packed with insights and real talk.

Chapters:

00:00 Introduction to Vision to Vibe Podcast

01:14 Chris DuBois: From Military to Marketing

04:24 Operationalizing Agency Success

07:46 Navigating Challenges During the Pandemic

11:17 Positioning and Targeting in Marketing

14:28 Creating a Unique Value Proposition

18:09 The All In Agency Summit: Concept and Execution

21:21 Overcoming Challenges in Event Planning

25:29 Engaging the Audience Effectively

30:00 Post-Event Follow-Up Strategies

33:59 Building Momentum for Future Events

🤝Connect with Chris on Linkedin: https://www.linkedin.com/in/christopherrdubois/

🎧Follow the Vision To Vibe podcast on YouTube or Apple Podcasts:Youtube: https://www.youtube.com/@VisionToVibe-NSI?/subscribe

Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906