Most teams aren’t struggling because they “don’t care.”They’re struggling because they’re overloaded, moving fast, and trying to do change on top of everything else.In this episode of Vision to Vibe, I’m joined by one of my favorite humans (and longtime HubSpot day-one colleague), Rach SebellShavit, Founder of Helm360 and a Change Resilience Coach & Consultant. Rach hosts workshops to helps organizations navigate the gnarly parts of scale, growth, and transformation — not with more corporate jargon, but with practical methods that make change feel doable.This conversation is for you if you’re:-leading a team through a messy shift,-trying to influence without direct authority,-running workshops that sound good but don’t stick,-or building a service and wondering how to stay focused without drowning in “one more certification.”We talk about a deceptively simple facilitation move that separates “nice session” from “real progress” — backwards planning.Why LEGO® Serious Play works (even for skeptics) Yes, we talk about LEGO — and no, it’s not gimmicky.Rach explains LEGO® Serious Play as a hands-on thinking tool that reduces cognitive overload, gets people into flow, and makes the abstract visible. Everyone builds. Everyone shares. It’s shockingly effective for surfacing the real blockers — knowledge, environment, skill, or motivation — and for creating alignment without the usual “who talks most wins” meeting dynamic.Near the end, Rach shares a practice I love: after the builds and discussion, she creates two minutes of silence and asks one question:What are you going to do differently?Not a vague intention. A specific experiment. Written down. Shared out loud. Something the group can actually hold onto.Because if nobody says it out loud… nobody can hold you to it.If you’re leading change, designing workshops, or trying to get a team aligned without burning them out, this episode will give you language and tactics you can use immediately.🤝 Connect with Rach on Linkedin: https://www.linkedin.com/in/rachsebellshavit/🎧 Listen to more episodes on Spotify: https://open.spotify.com/show/6LfjYkI8uqIclyuP0RmRyq?si=889dd01d441f41f4

👀 Watch more on YouTube:

https://youtu.be/heTF-dLgUns🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906

Most B2B events have a content problem.But they also have an energy problem.In this episode of Vision to Vibe, I sit down with Martin Smith (aka DJ Graffiti)—a former marketing agency owner turned keynote DJ who’s helped some of the world’s biggest brands bring music, emotion, and real audience engagement back into corporate events (virtual and in-person).We get into the stuff most event teams don’t talk about:-Why seeking a DJ just to provide “background music” is a wasted opportunity-How event organizers can use well timed music cues and their DH's personality to keep audiences engaged (especially online)-Picking personalized Walkout tracks: why they matter and how to choose them for your speakers to perform at their best on stage-What it takes to be a performer and drive business outcomes when being featured in B2B events-The difference between a DJ as an “artist” vs a DJ as a “vibe stylist” (this one hit me)-Martin also shares how COVID reshaped his career—and how he landed major brands through a bold, hyper-personal outreach strategy (including personalized video).If you plan B2B events, webinars, SKOs, customer conferences, or community programs—and you want your audience to actually feel something—this episode is for you.This resonating? Let's work together: I’m building Vision to Vibe to help B2B teams create experiences people remember, not just attend. If you want help hosting a podcast, running a virtual event, or designing a high-energy program that drives real outcomes, reach out.🤝 Connect with DJ Graffiti: / djgraffiti ▶️ Watch more episodes on YouTube: / @visiontovibe-nsi 🎧 Spotify: https://open.spotify.com/show/6LfjYkI...🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast...#B2BMarketing #EventMarketing #VirtualEvents #HybridEvents #Webinars #AudienceEngagement #EventStrategy #CorporateEvents #Podcast

What happens when B2B marketers stop playing it safe—and start playing it, I dunno.....smart?In this episode of Vision to Vibe, I, Nick Sal, sit down with Chris Hutchins, former Director of Content at 6sense and ZoomInfo, to unpack one of the most talked-about creative B2B campaigns to come out of 6sense (and B2B SaaS for that matter)—a campaign that used humor, empathy, and storytelling to break through the noise in a category known for being… well, pretty serious.Together, we explore:*Why humor is so often resisted in B2B (and why that’s a mistake to resist)*How 6sense used creativity to capture attention without sacrificing credibility*What “permission to play” actually looks like inside real marketing teams*How to measure success when the best signals aren’t always in a dashboard*Why great B2B content feels human first—and tactical secondThis conversation is a masterclass for B2B marketers, content leaders, and demand gen teams who want to create work that stands out, gets remembered, and sparks real conversations—not just impressions.If you care about:-B2B marketing strategy-Creative content that converts-Audience engagement and storytelling-Using humor without being cringe-Building campaigns people actually talk about= you’re in the right place.👇 Jump into the conversationComment: What’s the boldest campaign your team has ever shipped? Please share: Where do you think B2B marketing still plays it too safe?👍 Like the video if it sparked an idea💬 Drop a comment with your take. I respond to every comment!🔔 Enjoying the series? Please hit Subscribe for more event, community, and B2B growth playbooks from operators who actually ship.RESOURCES:🤝 Need help planning your next corporate event? Let's talk: https://nextlevelinbound.com/contact-nick🎧Follow the podcast on Youtube or Apple Podcasts:-YouTube: https://www.youtube.com/@VisionToVibe-NSI?/subscribe-Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906