Mindset is the real growth strategy.

In this episode, I’m joined again by Andy C. Seeley, CEO + co-founder of Creatively Disruptive and we go beyond ads, tactics, and “what’s working” to talk about what actually determines whether a business scales: the founder’s headspace.

Andy shares how his agency evolved from “run the ads, track the data” to a hands-on consulting model rooted in one truth they see again and again: if the mindset isn’t ready, the business isn’t ready. We get into the psychology of change, the tug-of-war between what you say you want and what you’re actually aligned to receive, and why leadership energy becomes company culture whether you mean it to or not.

This episode is equal parts practical and perspective-shifting… and yes, we even unpack Andy’s “Delight” philosophy (a decision-making framework that changes how teams lead, serve, and grow).

We cover:

• Why “success readiness” matters more than strategy (and how founders sabotage momentum)
• The difference between wanting growth vs. being aligned with what growth requires
• Why people fight change even when they asked for it
• “Delight” as a leadership philosophy (and how it impacts culture + retention)
• How gratitude, belief, and consistency reshape performance over time
• Why mission-first businesses tend to outperform money-first businesses
• The ripple effect of leadership energy on clients, teams, and outcomes

Key Takeaways:

• The biggest bottleneck in most businesses is the founder’s mindset.
• You don’t need more tactics, you need alignment between your inner beliefs and outer actions.
• Culture scales when you lead with emotional intelligence, not fear.
• “Delight” is a powerful lens for better decisions, stronger teams, and healthier growth.
• When your mission is bigger than money, money tends to follow.

Connect with Andy:
Website: https://creativelydisruptive.com
Ashworth Strategy: https://ashworthstrategy.com
Linkedin: https://www.linkedin.com/in/andyseeley/

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Brand transformation, loyalty, and partnerships sound “big brand”… until you realize the fundamentals are very human: be clear on strategy, make people feel seen, and test/learn/optimize with data.

In this week’s episode, I sit down with Sheila Butler, CMO and founder of Butler Marketing Group (and host of Marketing Over Bourbon) to unpack what she’s learned shaping brands and loyalty programs across Disney, JP Morgan Chase/Bank One, Choice Hotels, and Axiom Bank.

From launching the Disney Visa (and building a loyalty program from scratch) to reframing loyalty for small businesses, Sheila shares the behind-the-scenes moves that actually drive behavior and why “start by starting” might be the most underrated marketing strategy of all.

We cover:

• Why most teams skip strategy (and why that’s where performance breaks)
• The Disney Visa “Day One / Charter Card Member” idea and how emotional recognition creates sticky loyalty
• What brand transformation looks like in practice (and why change management is the missing piece)
• How AI speeds up messaging and strategy work without replacing human judgment
• Loyalty without a Disney-sized budget: recognition, personalization, and high perceived value at low cost
• Partnership marketing done right: customer overlap, channel expansion, and the consumer “win” at the intersection
• The candid topic we avoid: where to cut when marketing budgets get slashed
• The myth Sheila would bust: influencer marketing doesn’t replace strategy

Key Takeaways:

• Gorgeous creative won’t save a campaign without a clear strategy.
• Loyalty is less about discounts and more about feeling valued.
• Partnerships work when they’re built on data + mutual value, not gut feelings.
• AI is an accelerant but only if the strategy foundation is already there.
• “Start by starting.” Progress beats perfection every time.

Connect with Sheila:

• Butler Marketing Group - https://www.butlermg.com/
• Linkedin : https://www.linkedin.com/in/sheilabutler/

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Self-doubt, imposter syndrome, fear of visibility, for many women, these aren’t small mindset hurdles. They’re the invisible blocks that keep powerful stories unwritten and important voices unheard.

In this week’s episode of Uncomplicate It, I sit down with Nancy Marriott, writing coach, developmental editor, and co-author of the bestselling Molecules of Emotion. For nearly three decades, Nancy has helped women move from hesitation to authorship, guiding them through the internal resistance that shows up the moment they decide to play bigger.

This conversation is part cultural unpacking, part mindset shift, and part practical roadmap for any woman who feels called to write… but keeps questioning whether she’s “ready.”

We dig into:

• Why imposter syndrome shows up so strongly for women
• The cultural conditioning that teaches women to stay small
• Tall poppy syndrome and the backlash that can come with standing out
• The subtle language shift (from “we” to “you”) that transforms authority in writing
• Why publishing a book instantly positions you as an authority
• The difference between fear of failure and fear of visibility
• Why commitment breaks self-doubt faster than confidence ever will
• How to use AI as a tool without losing your authentic voice
• Why waiting until you feel ready is the real trap
• How storytelling builds credibility, connection, and trust

Key Takeaways:

• There’s no such thing as “a writer”, only people brave enough to express their truth
• Authority isn’t given. It’s claimed.
• Imposter syndrome is a story, and stories can be rewritten
• Visibility requires courage, not perfection
• If you feel called to write, that call matters

Connect with Nancy:

Website: www.nancymarriott.com
Linkedin: www.linkedin.com/in/nancy-marriott-6791098/

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From “I lost everything” to “I can rebuild tomorrow” the solopreneur freedom playbook.

In this week’s episode of Uncomplicate It, I sit down with Moe Choice, a certified mentor for ambitious solopreneurs who want consistent $15K–$50K months without burnout, chaos, or living inside their inbox.

Moe’s story is raw and rare: 12 businesses across four continents, multiple rebuilds after major setbacks, and a hard-earned conviction that real freedom comes from mastering the fundamentals not chasing the newest tactic.

This conversation is part mindset reset, part tactical masterclass and a direct callout of the “busy being busy” trap that keeps talented people stuck under six figures.

We dig into:

- Why most business advice fails solopreneurs and what actually works
- The POO framework: Positioning, Offer, Outreach and why it’s the foundation of predictable income
- Why people don’t buy your process they buy the outcome
- How to build a standout offer that removes objections before they show up
- The outreach truth: unless it’s an explicit no it’s a yes but not now
- The “entitlement free zone” mindset for your inbox and follow ups
- Why consistency beats talent and how to become a better “fisher” for clients
- How to stop “busy being busy” and focus on the highest impact money moves
- What real scale means: more revenue with less time and fewer moving parts
- Rapid LinkedIn outreach systems: connect, acknowledge, compliment, advance

Key Takeaways:

- Freedom is a skill and it starts with being able to find your next client on demand
- If you’re not actively fishing you’re just decorating the boat
- A compelling offer wins because it’s outcome first, details later
- Outreach is not optional it’s pipeline hygiene
- You don’t need a team to hit six figures you need clarity and consistency

Connect with Moe:

Website: www.moechoice.net/masterclass/
LinkedIn: www.linkedin.com/in/moechoice/

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From battlefield radios to boardroom pitches: the calm that changes everything.

In this week’s episode of Uncomplicate It, I sit down with Sam Millunchick, a former combat medic and rabbi turned high-stakes communication coach for founders and executives who need to land mission-critical messages when pressure is high and the outcome matters.

Sam’s journey is anything but linear but the through line is powerful: words don’t just describe reality, they shape it. In combat, panic on the radio can cost lives. In business, panic in the room can cost trust, alignment, and momentum. And in both worlds, calm is a skill you can train.

Broadcasting a conversation that moves from the battlefield to leadership rooms, we unpack what it really takes to communicate with clarity when adrenaline, fear, and urgency are all in the mix.

We dig into:

• The #1 lesson Sam took from combat medicine: calm beats chaos every time
• “You’re not the messenger, you’re the creator” and how language reframes reality
• Why high-stakes communication is anything you care deeply about (even if no one’s “life is on the line”)
• The leadership blind spot: empathy, speaking to what the listener needs to hear, not what you want to say
• The pitch mistake founders make: showing the “pudding” instead of the point (and why investors don’t care)
• Nervous system tools for pressure: breathwork + quick body hacks (yes, the cold bottle trick)
• Imposter syndrome reframe: don’t fight it, accept it, then move anyway
• Why AI can make communication faster but also flatter (and what authenticity will mean next)

Key Takeaways:

• Calm is not a personality trait, it’s a practiced skill
• Great communication is empathy + clarity, not authority + control
• Under pressure, how you show up changes how others experience the moment
• Investors and teams don’t buy your process, they buy trust in you
• The best communicators don’t perform at people, they connect with them

Connect with Sam:
LinkedIn: Sam Millunchick

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The Software Startup Specialist Blueprint Helping Founders Go From Idea to Investment

In this week’s episode, Sacha sits down with Stuart Prestedge, entrepreneur and tech startup founder with nearly 40 years in the game, to unpack what it really takes to build a startup that survives, gets funded, and scales with confidence.

Stuart has lived both sides of the founder journey. He has experienced the highs of three exits and the lows of failure. Through it all, he discovered what he is most passionate about now: helping founders succeed from napkin scratch to launch and beyond.

Broadcasting globally from Prague to Miami, this conversation goes deep on the fundamentals that never change, the mindset that keeps founders moving, and the systems that turn early stage chaos into investor ready clarity.

We dig into:

• The hardest lesson from failure and why it is a natural part of innovation
• Tenacity as the real indicator of success and how to keep going through setbacks
• The exit that taught him the most and why flexibility and future proofing matter
• Why founders think they need funding but actually need foundations
• The difference between pitch deck work and building a real investment ready business
• The three founder stages he supports from idea stage, pitch ready, and post launch community support
• Founder credibility and why investors invest in people as much as products
• Sprint sessions for time poor founders and what they learn from the right questions
• Preparing for scale before launch and why de risking is a CEO’s job
• Why co founders and community can be the difference between burnout and momentum
• How Stuart actually markets himself today with simple video ads that build trust
• One word, one habit, one myth including why you should validate before you build

Key Takeaways:

• Failure is feedback, not a verdict
• Strong foundations create confidence for founders and trust for investors
• Flexibility future proofs products without slowing down execution
• Founder story and mission reduce risk and increase investor belief
• Community keeps founders accountable, sane, and moving forward
• Sell and validate before you build the MVP

Connect with Stuart:

• LinkedIn: Stuart Prestedge
• Software Startup Specialist

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The GTM Poker Table Turning Word of Mouth and ABM Into Predictable Growth

In this week’s episode, Sacha sits down with Andrew Seidman, Co Founder and COO of Digital Reach, to unpack why the best go to market leaders think less like campaign managers and more like high stakes poker players.

With over a decade designing full funnel GTM strategies for enterprises and funded startups, Andrew brings deep expertise across brand, content, rev ops, digital experience, and pipeline generation. The real twist is that his former life in professional poker shaped how he thinks about process, probability, and decision making when outcomes are never guaranteed.

From random acts of marketing to the auto mechanic trust problem, from ABM myths to measurable advocacy systems, this episode is a masterclass in building a GTM engine that compounds.

We dig into:

• Process over outcomes and why short term results do not always prove you are doing the right things
• Marketing as a collection of bets and how probabilistic thinking changes strategy, hiring, and execution
• The auto mechanic trust problem and why buyers choose agencies based on trust, not technical details
• ABM defined for real and why not all accounts are equal
• ABM incentives that actually work and shifting quotas to value based point systems
• Word of mouth as the ultimate ABM channel and why relationships beat fancy tactics every time
• Measuring advocacy through referrals, churn, and advocates created as a growth KPI
• Silos and systems and why ads cannot outrun weak messaging, messy data, or a disqualifying website
• Rev ops investment resistance and why systems work is hard to fund even when it is clearly needed
• AI reality checks including the power and procurement risks across company sizes
• Intent signals at scale and where AI creates leverage instead of noise

Key Takeaways:

• Results are not the whole story and strong processes win over time even when the market shifts
• ABM starts with value curves and treating every lead the same quietly kills upside
• Word of mouth is the strongest entry strategy especially for tightly guarded tier one accounts
• Advocacy is measurable through referrals, NPS, testimonials, and expansions
• Go to market scales only as far as its least mature layer
• AI multiplies clarity and systems but exposes weak foundations

🔗 Connect with Andrew:

• Digital Reach
• LinkedIn Andrew Seidman

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From Consulting to Commerce Engines: Neil Twa on Amazon FBA, Algorithms, and Scaling With Intention

In this episode of Uncomplicate It!, I sit down with Neil Twa, CEO and Co Founder of Voltage Holdings and co author of Almost Automated Income with FBA, for a real conversation about walking away from corporate security, embracing risk with intention, and building businesses designed to support life not consume it.

Neil didn’t leave IBM because he had everything figured out. He left because a series of life events created a moment where staying comfortable was no longer an option. From losing a mentor who expanded his view of abundance to being told his division was relocating overseas, Neil shares how those catalysts pushed him to finally take the leap many people talk themselves out of.

We cover

• The moment most people miss because fear feels safer than change
• Burning the boats without burning bridges
• Why hustle culture and vanity metrics quietly break long term success
• Amazon FBA explained beyond hype and misinformation
• How algorithms become engines when you understand demand and intent
• Building brands as saleable assets not side hustles
• Why relationships always outperform transactions

Key Takeaways

• Real leverage comes from systems not hustle
• Almost automated still requires ownership and leadership
• Building to exit forces better decisions from day one
• The best entrepreneurs design businesses around life not ego
• Long term success compounds when purpose value and profit align

This is a practical, no-fluff episode for founders and operators who want to build real leverage, scale with intention, and create businesses that support their life not just their revenue.

Connect with Neil Twa:

Website: https://voltagedm.com/

LinkedIn: https://www.linkedin.com/in/neiltwa/

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