Mindset is the real growth strategy.

In this episode, I’m joined again by Andy C. Seeley, CEO + co-founder of Creatively Disruptive and we go beyond ads, tactics, and “what’s working” to talk about what actually determines whether a business scales: the founder’s headspace.

Andy shares how his agency evolved from “run the ads, track the data” to a hands-on consulting model rooted in one truth they see again and again: if the mindset isn’t ready, the business isn’t ready. We get into the psychology of change, the tug-of-war between what you say you want and what you’re actually aligned to receive, and why leadership energy becomes company culture whether you mean it to or not.

This episode is equal parts practical and perspective-shifting… and yes, we even unpack Andy’s “Delight” philosophy (a decision-making framework that changes how teams lead, serve, and grow).

We cover:

• Why “success readiness” matters more than strategy (and how founders sabotage momentum)
• The difference between wanting growth vs. being aligned with what growth requires
• Why people fight change even when they asked for it
• “Delight” as a leadership philosophy (and how it impacts culture + retention)
• How gratitude, belief, and consistency reshape performance over time
• Why mission-first businesses tend to outperform money-first businesses
• The ripple effect of leadership energy on clients, teams, and outcomes

Key Takeaways:

• The biggest bottleneck in most businesses is the founder’s mindset.
• You don’t need more tactics, you need alignment between your inner beliefs and outer actions.
• Culture scales when you lead with emotional intelligence, not fear.
• “Delight” is a powerful lens for better decisions, stronger teams, and healthier growth.
• When your mission is bigger than money, money tends to follow.

Connect with Andy:
Website: https://creativelydisruptive.com
Ashworth Strategy: https://ashworthstrategy.com
Linkedin: https://www.linkedin.com/in/andyseeley/

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