Mindset is the real growth strategy.

In this episode, I’m joined again by Andy C. Seeley, CEO + co-founder of Creatively Disruptive and we go beyond ads, tactics, and “what’s working” to talk about what actually determines whether a business scales: the founder’s headspace.

Andy shares how his agency evolved from “run the ads, track the data” to a hands-on consulting model rooted in one truth they see again and again: if the mindset isn’t ready, the business isn’t ready. We get into the psychology of change, the tug-of-war between what you say you want and what you’re actually aligned to receive, and why leadership energy becomes company culture whether you mean it to or not.

This episode is equal parts practical and perspective-shifting… and yes, we even unpack Andy’s “Delight” philosophy (a decision-making framework that changes how teams lead, serve, and grow).

We cover:

• Why “success readiness” matters more than strategy (and how founders sabotage momentum)
• The difference between wanting growth vs. being aligned with what growth requires
• Why people fight change even when they asked for it
• “Delight” as a leadership philosophy (and how it impacts culture + retention)
• How gratitude, belief, and consistency reshape performance over time
• Why mission-first businesses tend to outperform money-first businesses
• The ripple effect of leadership energy on clients, teams, and outcomes

Key Takeaways:

• The biggest bottleneck in most businesses is the founder’s mindset.
• You don’t need more tactics, you need alignment between your inner beliefs and outer actions.
• Culture scales when you lead with emotional intelligence, not fear.
• “Delight” is a powerful lens for better decisions, stronger teams, and healthier growth.
• When your mission is bigger than money, money tends to follow.

Connect with Andy:
Website: https://creativelydisruptive.com
Ashworth Strategy: https://ashworthstrategy.com
Linkedin: https://www.linkedin.com/in/andyseeley/

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Brand transformation, loyalty, and partnerships sound “big brand”… until you realize the fundamentals are very human: be clear on strategy, make people feel seen, and test/learn/optimize with data.

In this week’s episode, I sit down with Sheila Butler, CMO and founder of Butler Marketing Group (and host of Marketing Over Bourbon) to unpack what she’s learned shaping brands and loyalty programs across Disney, JP Morgan Chase/Bank One, Choice Hotels, and Axiom Bank.

From launching the Disney Visa (and building a loyalty program from scratch) to reframing loyalty for small businesses, Sheila shares the behind-the-scenes moves that actually drive behavior and why “start by starting” might be the most underrated marketing strategy of all.

We cover:

• Why most teams skip strategy (and why that’s where performance breaks)
• The Disney Visa “Day One / Charter Card Member” idea and how emotional recognition creates sticky loyalty
• What brand transformation looks like in practice (and why change management is the missing piece)
• How AI speeds up messaging and strategy work without replacing human judgment
• Loyalty without a Disney-sized budget: recognition, personalization, and high perceived value at low cost
• Partnership marketing done right: customer overlap, channel expansion, and the consumer “win” at the intersection
• The candid topic we avoid: where to cut when marketing budgets get slashed
• The myth Sheila would bust: influencer marketing doesn’t replace strategy

Key Takeaways:

• Gorgeous creative won’t save a campaign without a clear strategy.
• Loyalty is less about discounts and more about feeling valued.
• Partnerships work when they’re built on data + mutual value, not gut feelings.
• AI is an accelerant but only if the strategy foundation is already there.
• “Start by starting.” Progress beats perfection every time.

Connect with Sheila:

• Butler Marketing Group - https://www.butlermg.com/
• Linkedin : https://www.linkedin.com/in/sheilabutler/

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Self-doubt, imposter syndrome, fear of visibility, for many women, these aren’t small mindset hurdles. They’re the invisible blocks that keep powerful stories unwritten and important voices unheard.

In this week’s episode of Uncomplicate It, I sit down with Nancy Marriott, writing coach, developmental editor, and co-author of the bestselling Molecules of Emotion. For nearly three decades, Nancy has helped women move from hesitation to authorship, guiding them through the internal resistance that shows up the moment they decide to play bigger.

This conversation is part cultural unpacking, part mindset shift, and part practical roadmap for any woman who feels called to write… but keeps questioning whether she’s “ready.”

We dig into:

• Why imposter syndrome shows up so strongly for women
• The cultural conditioning that teaches women to stay small
• Tall poppy syndrome and the backlash that can come with standing out
• The subtle language shift (from “we” to “you”) that transforms authority in writing
• Why publishing a book instantly positions you as an authority
• The difference between fear of failure and fear of visibility
• Why commitment breaks self-doubt faster than confidence ever will
• How to use AI as a tool without losing your authentic voice
• Why waiting until you feel ready is the real trap
• How storytelling builds credibility, connection, and trust

Key Takeaways:

• There’s no such thing as “a writer”, only people brave enough to express their truth
• Authority isn’t given. It’s claimed.
• Imposter syndrome is a story, and stories can be rewritten
• Visibility requires courage, not perfection
• If you feel called to write, that call matters

Connect with Nancy:

Website: www.nancymarriott.com
Linkedin: www.linkedin.com/in/nancy-marriott-6791098/

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