The belief you carry into the room is already writing the outcome. Confirmation bias and your reticular activating system are doing exactly what they're designed to do, scanning your world for evidence of whatever story you handed them first.

So if you've been walking into your big moments with a little voice saying "I hope this goes okay" your brain has been faithfully building that case, collecting every stumble and skimming right past every win, experience, and education you've gained to prove that you can fully crush it.

Kaija came home from a leadership retreat with a new motto and a whole lot of brain science to back it up, and this episode is the belief upgrade she wants every woman listening to walk away with!

Because you are always going to be right about yourself. May as well give your brain something good to work with!

What we're covering:

• The ropes course moment that cracked this wide open and became Kaija's new life motto and why she's taking it into every single area of her life
• Why the belief you walk in with writes the outcome before you ever start, and how your self-concept is quietly running the whole show
• The actual brain science behind confirmation bias and your reticular activating system, and why this isn't woo it's your brain's operating system
• The bad bitch belief upgrade: how to choose the belief on purpose, feed it with repetition and emotion, and let your brain go collect the proof

Reflection questions to sit with after you listen:

• What belief have you been walking into your big moments with?
• Where have you been sweeping your own legs out from under you before you even start?
• What evidence has your brain been collecting because of your old story?
• What's the upgraded belief you're choosing starting today?
• Where in your life this week do you get to decide "I'm gonna crush this"?

You are always going to be right about yourself. Choose the belief, feed it, act from it, and watch your brain go find every reason you were right.

📣 Built to Lead -- 4-Week Mini Mind This whole conversation: choosing your beliefs, trusting yourself, becoming who you're actually here to be is exactly the work we're doing inside Built to Lead.

Four weeks in Telegram, one audio training and one Q&A day each week, plus workbooks to help you actually integrate it. Four aspects of Human Design, all rooted in self-leadership work. Understanding why you do what you do, trusting yourself again, and coming home to who you actually are.

Join Built to Lead here

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Tune Into Related Episodes

• 120 | Fortune Favors the Brave: Living Out Loud and Failing Forward as a Woman Entrepreneur
• 112 | You Can't Ask For More And Shrink For Less: How to Stop Playing Small as a Woman Entrepreneur
• 099 | Closing the Identity Gap: How Women Entrepreneurs Embody the Next Version of Themselves

Be brave, not perfect, my babe! You got this.

Xx, Kaija

. . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.

Fifteen years in nutrition science will teach you a lot about what works on paper. Allison Riederer spent that time figuring out what works in real life. From VA hospitals to university classrooms to clinical healthcare to her own private practice in Durango, she's been on a mission to make nutrition simpler, more honest, and actually built around the people it's supposed to serve. She knows what it takes to turn evidence-based nutrition into something people can genuinely use because she spent 15 years watching what happens when it doesn't land that way, and because she's done her own deeply personal work around food, her body, and what healing actually requires. This episode of the Meet the Babes series goes into all of it, with the same warmth and lightness and honesty that Allison brings to everything she touches.

And yes, she's a Midwest girl who will tell you with her whole chest that cheese is a gift from God. Come for that energy, stay for everything else.

What we're covering:

• Allison's journey from the Midwest to a genetics and metabolism obsession to a 15-year career spanning the VA, universities, clinical healthcare, and now her own private practice
• The personal thread woven through her professional story -- a physical condition that affected her ability to swallow, the eating disorder she navigated, and the healing process that changed everything about how she shows up for her clients
• What she's building with Well with Allison and how her approach to nutrition is rooted in making it simpler, more human, and actually suited to the people it's meant to serve
• Her experience inside Babes Before Business and what it's meant to build alongside a community of women who get it

The most powerful practitioners are often the ones who've lived the complexity they help others move through. Allison is absolutely one of them.

📣 Connect with Allison Riederer:

• Website: wellwithallison.com
• Instagram: @wellwithallison

📣 Join Babes Before Business: Real friendship first, business second. A community for the full spectrum woman who's done doing it alone.

• Website: babesbeforebiz.com
• Join BBB here

Love this episode?!

Screenshot it, share it to your stories, and tag me and Allison so we can connect and more female entrepreneurs can hear this message they might need today.

Hit subscribe so you never miss an episode. ✨

Tune Into Related Episodes

• 118 | From Running Away to Running the Room: Adrian Wigging Frank on Small Business and Self-Reclamation [Meet the Babes Series]
• 117 | From Alaska Wilderness to Peak Performance: Bethany Gleason on Strength Coaching, Small Business, and Saying Yes to Yourself [Meet the Babes Series]
• 116 | Changing Communities One Invitation at a Time: Tiffany Chacon on Food Equity, Childcare Access, and Justice for Minority Communities [Meet the Babes Series]

Be brave, not perfect, my babe! You got this.

Xx, Kaija

. . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.

This one's for the woman who's been playing it safe a little longer than she knows is right for her. The one who has a leap she hasn't taken yet, a brave thing she keeps almost doing, a version of her business or her life she can see clearly but hasn't fully stepped into.

In this episode, Kaija is bringing you into the real behind-the-scenes of her last few months -- the intention she set, the leap she took, the realization that surprised her, and the complete reframe that came out of all of it. Sometimes the most activating thing isn't a perfect success story. Sometimes it's watching someone live it out loud and fail forward and come out the other side with more clarity than they started with. And being inspired that you can do the same!

Fortune favors the brave, and this is what brave actually looks like in real life.

What we're covering:

• The full behind-the-scenes arc: the full moon intention, the leap, the nine days of going all in, the dysregulation, and the walk-back that came with both relief and shame
• Why bravery is living out loud and failing forward, and why letting people witness your process is part of the growth
• How honoring what you actually need, safety included, is one of the bravest moves you can make as a woman building something
• The reframe that changed everything: how the same circumstance becomes a completely different experience when you shift your relationship to it
• How to redefine your business in a way that's actually aligned to your design, your gifts, and the season you're in

Reflection questions to sit with after you listen:

• Where in your life are you being called to be brave, even if it won't be perfect?
• What's one thing you've been resenting that might actually be a gift in disguise?
• What does your Human Design or Gene Keys story validate about how you're meant to serve and create?
• What would it look like to live this out loud and let people witness your process?

📣 Built to Lead -- 4-Week Mini Mind If leaning into your Human Design is calling you, this is for you. Four weeks in Telegram, one audio training and one Q&A day each week, plus workbooks to help you actually integrate the work. We're going through four aspects of Human Design together -- this is self-leadership work at its core. Understanding why you do what you do, trusting yourself again, and coming home to who you actually are.

$47. Starts Monday, September 28th. Join Built to Lead here

Love this episode?!

Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.

Hit subscribe so you never miss an episode. ✨

Tune Into Related Episodes

• 112 | You Can't Ask For More And Shrink For Less: How to Stop Playing Small as a Woman Entrepreneur
• 111 | Energy Doesn't Lie: How Trusting Your Inner Knowing Transforms The Way You Lead, Decide, and Build As A Female Founder
• 107 | Busting the "Going All-In On Your Business" Myth: What It Actually Means for Female Founders

Be brave, not perfect, my babe! You got this.

Xx, Kaija

. . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.

Some women find their way back to themselves slowly, quietly, one honest decision at a time. Adrian Wigging Frank is one of them.

She grew up learning to fight for herself and run when she needed to, and that running eventually took her somewhere she never expected: college athletics, marathon training, an Olympic dream, and then a blown Achilles that redirected everything. From there she built a career in personal training and gym management across LA, Denver, and eventually Durango, where she founded Yo Fitness and created something completely her own. But the studio was only part of the story.

The other part was the deeper, quieter, more personal work she did on herself. Through Human Design, Gene Keys, relationship energetics, and some really honest reckoning with what she needed versus what she'd been settling for. She came out the other side of a difficult marriage, a difficult divorce, and a difficult chapter with a team she loves, a business that's thriving, and a life that finally feels like hers. That's the story we're telling today.

What we're covering:

• Adrian's origin story -- growing up in Missouri, learning to protect herself, and how survival instinct became athletic drive that almost took her to the Olympics
• The pivot she didn't choose when her Achilles blew out, and how that redirection eventually led her to founding Yo! Fitness in Durango
• Being a 2/4 Emotional Projector and the Human Design and Gene Keys work that gave language to experiences she'd been living but couldn't fully articulate
• The coaching work we did together around relationship energetics, self-responsibility, and what it looks like to come home to yourself inside a relationship that ultimately couldn't grow with her
• How she knows now that the divorce was a win, and what her life and business look like on the other side of choosing herself completely

Reclamation doesn't happen in one moment. It happens in every brave, honest choice to stop settling and start living as the woman you actually are.

📣 Connect with Adrian Wigging Frank:

• Yo! Fitness Durango: yofitness.us
• Instagram: @yofitness.durango

Gene Keys Resources:

• • Individual Gene Key Audio Transmissions ($2 each)
  • Complete 64 Gene Keys Audio Library ($100)

📣 Join Babes Before Business: Real friendship first, business second. A community for the full spectrum woman who's done doing it alone.

• Website: babesbeforebiz.com
• Join BBB here

Love this episode?!

Screenshot it, share it to your stories, and tag me and Adrian so we can connect and more female entrepreneurs can hear this message they might need today.

Hit subscribe so you never miss an episode. ✨

Tune Into Related Episodes

• 117 | From Alaska Wilderness to Peak Performance: Bethany Gleason on Strength Coaching, Small Business, and Saying Yes to Yourself [Meet the Babes Series]
• 116 | Changing Communities One Invitation at a Time: Tiffany Chacon on Food Equity, Childcare Access, and Justice for Minority Communities [Meet the Babes Series]
• 115 | The "Shit or Get Off the Pot" Moment: Holly Priestley on Van Life, Real Estate and Life on Her Own Terms as a Woman Entrepreneur [Meet The Babes Series]

Be brave, not perfect, my babe! You got this.

Xx, Kaija

. . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.

Some people spend years looking for the thing that finally puts all their pieces together. Bethany Gleason spent years doing it in reverse by saying YES to one challenging, slightly unexpected, thoroughly outside-her-comfort-zone experience after another, and trusting that the thread connecting all of it would eventually become clear.

Like saying YES to a semester in Alaska of glacial mountaineering and sea kayaking. Yes to leaving volleyball behind to protect her mental health. Yes to becoming an arborist with her brother, where she met her husband! Yes to Durango, to the Adaptive Sports Association, to local High School, to a strength and conditioning certification, and yes to starting her own business, Peak Performance Durango; the vessel that brings everything she's learned about the human body, challenge, and growth into one place.

This episode is for every woman sitting on a YES she hasn't said out loud yet. Bc Bethany's story is a masterclass in what happens when you keep saying yes to yourself even when you have no idea where it's taking you.

What we're covering:

• Bethany's journey from Michigan volleyball courts to the Alaskan wilderness to the weight rooms of Durango, and the thread of challenge and growth that connects all of it
• How she found her way to strength coaching, what finally made everything click, and what she's building with Peak Performance Durango
• The gap she noticed in her community that nobody was filling, and why she decided she was the one to fill it
• What happened when she said yes to the Unshakable workshop, identified what was holding her back, and went home and built her business Instagram page that same week
• Her experience inside Babes Before Business and what genuine community and accountability have meant for her as she builds

Bethany's parting message says it all: saying yes to yourself matters. And surrounding yourself with people who do the same? That's where everything changes.

📣 Connect with Bethany Gleason:

• Peak Performance Durango

📣 If you're a Durango Female Founder, join Babes Before Business! Where relationships are the root to help you business blow up! Connect with a community of women who refuse to settle in their life and business and are DONE doing it alone.

• babesbeforebiz.com
• Join BBB here

Love this episode?!

Screenshot it, share it to your stories, and tag me or Bethany so we can connect and more female founders can hear this message they might need today.

Hit subscribe so you never miss an episode. ✨

Tune Into Related Episodes

• 116 | Changing Communities One Invitation at a Time: Tiffany Chacon on Food Equity, Childcare Access, and Justice for Minority Communities [Meet the Babes Series]
• 115 | The "Shit or Get Off the Pot" Moment: Holly Priestley on Van Life, Real Estate and Life on Her Own Terms as a Woman Entrepreneur
• 112 | You Can't Ask For More And Shrink For Less: How to Stop Playing Small as a Woman Entrepreneur

Be brave, not perfect, my babe! You got this.

Xx, Kaija

. . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.