The belief you carry into the room is already writing the outcome. Confirmation bias and your reticular activating system are doing exactly what they're designed to do, scanning your world for evidence of whatever story you handed them first.

So if you've been walking into your big moments with a little voice saying "I hope this goes okay" your brain has been faithfully building that case, collecting every stumble and skimming right past every win, experience, and education you've gained to prove that you can fully crush it.

Kaija came home from a leadership retreat with a new motto and a whole lot of brain science to back it up, and this episode is the belief upgrade she wants every woman listening to walk away with!

Because you are always going to be right about yourself. May as well give your brain something good to work with!

What we're covering:

• The ropes course moment that cracked this wide open and became Kaija's new life motto and why she's taking it into every single area of her life
• Why the belief you walk in with writes the outcome before you ever start, and how your self-concept is quietly running the whole show
• The actual brain science behind confirmation bias and your reticular activating system, and why this isn't woo it's your brain's operating system
• The bad bitch belief upgrade: how to choose the belief on purpose, feed it with repetition and emotion, and let your brain go collect the proof

Reflection questions to sit with after you listen:

• What belief have you been walking into your big moments with?
• Where have you been sweeping your own legs out from under you before you even start?
• What evidence has your brain been collecting because of your old story?
• What's the upgraded belief you're choosing starting today?
• Where in your life this week do you get to decide "I'm gonna crush this"?

You are always going to be right about yourself. Choose the belief, feed it, act from it, and watch your brain go find every reason you were right.

📣 Built to Lead -- 4-Week Mini Mind This whole conversation: choosing your beliefs, trusting yourself, becoming who you're actually here to be is exactly the work we're doing inside Built to Lead.

Four weeks in Telegram, one audio training and one Q&A day each week, plus workbooks to help you actually integrate it. Four aspects of Human Design, all rooted in self-leadership work. Understanding why you do what you do, trusting yourself again, and coming home to who you actually are.

Join Built to Lead here

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Tune Into Related Episodes

• 120 | Fortune Favors the Brave: Living Out Loud and Failing Forward as a Woman Entrepreneur
• 112 | You Can't Ask For More And Shrink For Less: How to Stop Playing Small as a Woman Entrepreneur
• 099 | Closing the Identity Gap: How Women Entrepreneurs Embody the Next Version of Themselves

Be brave, not perfect, my babe! You got this.

Xx, Kaija

. . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.

Fifteen years in nutrition science will teach you a lot about what works on paper. Allison Riederer spent that time figuring out what works in real life. From VA hospitals to university classrooms to clinical healthcare to her own private practice in Durango, she's been on a mission to make nutrition simpler, more honest, and actually built around the people it's supposed to serve. She knows what it takes to turn evidence-based nutrition into something people can genuinely use because she spent 15 years watching what happens when it doesn't land that way, and because she's done her own deeply personal work around food, her body, and what healing actually requires. This episode of the Meet the Babes series goes into all of it, with the same warmth and lightness and honesty that Allison brings to everything she touches.

And yes, she's a Midwest girl who will tell you with her whole chest that cheese is a gift from God. Come for that energy, stay for everything else.

What we're covering:

• Allison's journey from the Midwest to a genetics and metabolism obsession to a 15-year career spanning the VA, universities, clinical healthcare, and now her own private practice
• The personal thread woven through her professional story -- a physical condition that affected her ability to swallow, the eating disorder she navigated, and the healing process that changed everything about how she shows up for her clients
• What she's building with Well with Allison and how her approach to nutrition is rooted in making it simpler, more human, and actually suited to the people it's meant to serve
• Her experience inside Babes Before Business and what it's meant to build alongside a community of women who get it

The most powerful practitioners are often the ones who've lived the complexity they help others move through. Allison is absolutely one of them.

📣 Connect with Allison Riederer:

• Website: wellwithallison.com
• Instagram: @wellwithallison

📣 Join Babes Before Business: Real friendship first, business second. A community for the full spectrum woman who's done doing it alone.

• Website: babesbeforebiz.com
• Join BBB here

Love this episode?!

Screenshot it, share it to your stories, and tag me and Allison so we can connect and more female entrepreneurs can hear this message they might need today.

Hit subscribe so you never miss an episode. ✨

Tune Into Related Episodes

• 118 | From Running Away to Running the Room: Adrian Wigging Frank on Small Business and Self-Reclamation [Meet the Babes Series]
• 117 | From Alaska Wilderness to Peak Performance: Bethany Gleason on Strength Coaching, Small Business, and Saying Yes to Yourself [Meet the Babes Series]
• 116 | Changing Communities One Invitation at a Time: Tiffany Chacon on Food Equity, Childcare Access, and Justice for Minority Communities [Meet the Babes Series]

Be brave, not perfect, my babe! You got this.

Xx, Kaija

. . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.

This one's for the woman who's been playing it safe a little longer than she knows is right for her. The one who has a leap she hasn't taken yet, a brave thing she keeps almost doing, a version of her business or her life she can see clearly but hasn't fully stepped into.

In this episode, Kaija is bringing you into the real behind-the-scenes of her last few months -- the intention she set, the leap she took, the realization that surprised her, and the complete reframe that came out of all of it. Sometimes the most activating thing isn't a perfect success story. Sometimes it's watching someone live it out loud and fail forward and come out the other side with more clarity than they started with. And being inspired that you can do the same!

Fortune favors the brave, and this is what brave actually looks like in real life.

What we're covering:

• The full behind-the-scenes arc: the full moon intention, the leap, the nine days of going all in, the dysregulation, and the walk-back that came with both relief and shame
• Why bravery is living out loud and failing forward, and why letting people witness your process is part of the growth
• How honoring what you actually need, safety included, is one of the bravest moves you can make as a woman building something
• The reframe that changed everything: how the same circumstance becomes a completely different experience when you shift your relationship to it
• How to redefine your business in a way that's actually aligned to your design, your gifts, and the season you're in

Reflection questions to sit with after you listen:

• Where in your life are you being called to be brave, even if it won't be perfect?
• What's one thing you've been resenting that might actually be a gift in disguise?
• What does your Human Design or Gene Keys story validate about how you're meant to serve and create?
• What would it look like to live this out loud and let people witness your process?

📣 Built to Lead -- 4-Week Mini Mind If leaning into your Human Design is calling you, this is for you. Four weeks in Telegram, one audio training and one Q&A day each week, plus workbooks to help you actually integrate the work. We're going through four aspects of Human Design together -- this is self-leadership work at its core. Understanding why you do what you do, trusting yourself again, and coming home to who you actually are.

$47. Starts Monday, September 28th. Join Built to Lead here

Love this episode?!

Screenshot it, share it to your stories, and tag me so we can connect and more female entrepreneurs can hear this message they might need today.

Hit subscribe so you never miss an episode. ✨

Tune Into Related Episodes

• 112 | You Can't Ask For More And Shrink For Less: How to Stop Playing Small as a Woman Entrepreneur
• 111 | Energy Doesn't Lie: How Trusting Your Inner Knowing Transforms The Way You Lead, Decide, and Build As A Female Founder
• 107 | Busting the "Going All-In On Your Business" Myth: What It Actually Means for Female Founders

Be brave, not perfect, my babe! You got this.

Xx, Kaija

. . . Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.