What happens when you finally stop trying to be the entrepreneur everyone else thinks you should be - and start becoming the one you actually are?

This episode is pure storytelling. No notes, no script - just me sharing the messy, beautiful journey of the last few years and how I finally crystallized who I'm meant to serve. I'm talking about the breakdowns, the humiliation of stepping out and stepping back (over and over), and how it all led me to Rachel - not just my ideal client avatar, but the archetype of the woman I AM, the woman YOU are.

And the plot twist is... after years of struggling to fit myself into the online coaching world, I discovered my actual path forward. Podcasting and Professional speaking. Because OF COURSE! I mean, cmonnnnn- Give me the mic and let's go!

What we're covering:

• The pattern that kept me stuck: stepping out and stepping back for years
• Who Rachel actually is - and why she's the female founder (creative, driven, heart-centered, and deeply complex)
• The both/and of our nature: driven and soft, logical and intuitive, strong and scared
• How I discovered professional speaking through Amy Porterfield & Jess Ekstrom
• Why all the hard lessons and humiliation make perfect sense now

Ready to Understand YOUR Unique Design?

If you don't know your Human Design or Gene Keys yet, now's the time to pull them:

• Human Design Chart: GeneticMatrix.com (free)
• Gene Keys Profile: GeneKeys.com (free)

Save them - because in the next episode, I'm breaking down exactly how my Human Design and Gene Keys align with everything I just shared, so you can start seeing how YOURS work for you too.

Tune into the next episode: How I'm Aligning with My Human Design & Gene Keys in 2026 (So You Can Too)

Want to Go Deeper?

If you're a female founder who's been trying to figure out your messaging, your path, your alignment - and you keep hitting walls or stepping out and stepping back - this is the work I do in my 1:1 containers.

We'll get clear on who YOU actually are (not who you think you should be) and how to bring your gifts forward in a way that feels genuinely aligned. Email me at hello@kaijadawn.com and let's talk.

Hit subscribe so you never miss an episode. ✨

Be brave, not perfect, my babe!

Xx, Kaija

P.S. - To all my Rachels out there (yes, you): I see you. I AM you. And I love you so much. Keep going. 💛

Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.

There's something magical about discovering a system that explains patterns that show up in every relationship, every decision, every moment of your life - AND THEN gives you a roadmap to shift them. But only if you know how to use it properly.

The Gene Keys are a powerful self-awareness system that shows you the frequencies you're genetically programmed to experience. But there's a specific way to work with them that most people never learn. Today I'm breaking down the contemplation practice that turns information into transformation.

What we're covering:

• The three-step process: recognize shadow → contemplate siddhi → release gift
• A live example using Gene Key 20 (superficiality/self-assurance/presence)
• The three contemplation questions that unlock your highest expression and next right action
• How to let this wisdom reveal itself without forcing

Craving Deeper Understanding?

If you want someone to guide you through your Gene Keys chart and help you understand what it all means for your life and relationships, I offer Gene Keys readings. Email me at hello@kaijadawn.com and we can set that up.

Love this episode?

Share this episode on your story with your biggest takeaway and tag me @iamkaijadawn on IG!

And Hit subscribe so you never miss an episode. ✨

📣 Join my Woman Behind It All Insiders Email List

Links mentioned:

• Individual Gene Keys Audio Contemplations ($2 each)
• Full 64 Gene Keys Audio Library ($100)
• Pull your Gene Keys Profile

Be brave, not perfect, my babe!

Xx, Kaija

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Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.

Why is it so much easier to live disappointed than to live joyfully? And why do we tamper down the very parts of ourselves that could inspire others the most?

This episode started as a voice note I sent to a friend who's been exploring how to help women step into their full expression - but it turned into something so much bigger.

I'm sharing Brené Brown's insight that joy is the hardest part of vulnerability, how the coaching industry's "be loud, be bold" mentality can sometimes mask deep insecurity, and why your unique expression needs to be conjured from your own life experiences - not copied from someone else's projection.

What we're covering:

• How childhood shame blocks adult expression and what to do about it
• Why the most insecure people are often the loudest (and what that means for you)
• Moving from disappointment-based living to joy-based living
• The masks we unconsciously wear and how to recognize them
• Why inspiring others starts with allowing yourself to feel genuine joy

• Diary of a CEO Episode: Brené Brown: We're In A Spiritual Crisis! The Hidden Epidemic No One Wants To Admit!
• Power of Vulnerability with Brene Brown

Craving Deeper Relationships?

If you're ready to stop hiding behind masks and start expressing your authentic truth - even when it feels vulnerable - this is exactly the work I do in my 1:1 containers. Email me at hello@kaijadawn.com and let's talk about supporting you in this process.

Hit subscribe so you never miss a new drop! ✨

Be brave, not perfect, my babe! Xx, Kaija

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Disclaimer: This podcast shares personal stories, experiences, and reflections on relationships, consciousness work, and personal growth. The content is not intended as a substitute for professional mental health support, medical advice, or therapeutic treatment. If you're experiencing crisis, abuse, or severe mental health symptoms, please reach out to a qualified professional. Your journey is your own - trust yourself to know what support you need and when you need it.