• The Salt Sessions | The EU AI Act - What next?
    Aug 13 2026

    I’m joined by data protection and AI governance specialist, Jo Brianti, to discuss the EU AI Act and, importantly, what it means for businesses.


    We cover who the Act applies to, transparency requirements, AI-generated content, potential fines and what UK businesses need to consider when working with customers in the EU.

    We also look at the impact on marketing, recruitment and everyday tools such as chatbots and CRM systems, plus the practical steps businesses can take now to get on the front foot. A useful conversation for anyone using AI in their business and wondering what they should be doing next.


    Mehr anzeigen Weniger anzeigen
    30 Min.
  • The Salt Sessions | Emotion first. Logic second. The truth about B2B buying behaviour
    Jun 11 2026

    I bought an EV recently. My husband spent days researching…battery range, safety features, the lot. Then I walked into a showroom, saw a car I liked the colour of, and that was that.

    Sound familiar?

    In this episode of The Salt Sessions, I'm joined by Lizzie Butler, communications trainer, sales coach and soon-to-be author, to dig into something most B2B buyers would never admit: their decisions are driven by emotion, not logic.

    We talk about why we feel before we think, how the brain is wired to make emotional decisions faster than our conscious mind even realises, and what that means for anyone trying to win clients in a B2B world.

    We cover the language and body language that wins (and loses) deals before a word about price has been spoken.

    Lizzie also shares the two questions she asks herself before any sales interaction…and once you hear them, you won't be able to un-hear them.

    If you're an SME owner or work in sales and BD and want to close more deals, this one's for you.


    Mehr anzeigen Weniger anzeigen
    41 Min.
  • The Salt Sessions | What the Beckham family feud can teach us about reputation management
    Jan 29 2026

    What can businesses learn from the Beckham family feud?

    At first glance, it looks like a celebrity drama. In reality, it’s a masterclass in reputation and crisis communications.

    In this episode of The Salt Sessions, Bev Salt is joined by Amanda Coleman, former Head of Communications at Greater Manchester Police. Amanda led the communications during the Manchester Arena terrorist attack in 2017, which was the biggest crisis of her career - and that experience continues to shape how she helps businesses prepare today.

    We discuss what founder-led and owner-led businesses can learn from high-profile reputational moments like the Beckhams and why crisis comms isn’t just a problem for celebrities and global brands.

    From viral moments such as the Astronomer CEO at a Coldplay concert going wrong to AI-generated fake reviews, misinformation and cyber attacks, crises can hit any business.

    The question is simple: will you be ready when it does?


    Mehr anzeigen Weniger anzeigen
    23 Min.
  • The Salt Sessions | Copywriting in an age of AI
    Oct 16 2025

    Can you tell when something’s been written by AI?​

    In this episode of The Salt Sessions, I chat with copywriter and content creator, Kate Bateson about the realities of using AI. From fact-checking to spotting the tell-tale signs of machine-made mush, we unpack what AI gets right, what it gets spectacularly wrong and why brands still need a beating heart behind their words.


    Here's why “people buy from people” still matters more than ever!

    Mehr anzeigen Weniger anzeigen
    26 Min.
  • The Salt Sessions | How to build everyday resilience
    Oct 2 2025

    Too often, resilience is seen as something negative…how quickly you bounce back after a setback.

    In this episode of The Salt Sessions, I’m joined by Professor Laura Chamberlain, author of Brilliantly Bouncy. She challenges us to see resilience as positive: how we can bounce forward with new strengths and insights gained from life’s challenges.

    We talk about the power of support networks, and why the people around you can be radiators or drains when it comes to building your resilience. Laura shares insights from her book, I reflect on my own story. We unpack how to build resilience in busy lives without burning out.

    An open, honest conversation packed with practical ideas you can bring into your own life.


    Mehr anzeigen Weniger anzeigen
    35 Min.
  • The Salt Sessions | GEO is SEO with a new jacket
    Sep 18 2025

    Are the so-called GEO Bros the backlink farmers of 2025?


    In this episode of The Salt Sessions, we welcome back SEO pro, Alice Widger to cut through the hype. We discuss “chunking” content and dive into whether GEO (Generative Engine Optimisation) is actually anything new, or just a new name for good old-fashioned SEO. Expect laughs, practical tips, and a healthy dose of side-eye at the GEO Bros.

    Mehr anzeigen Weniger anzeigen
    32 Min.
  • The Salt Sessions | Making LinkedIn work for your Business | Data-driven Insights
    Apr 1 2025

    LinkedIn has the power to transform your business.

    But with endless content flooding our feeds, standing out is harder than ever! We’re all scrolling past posts without engaging - so how do you make people stop and pay attention?

    In this episode, Paul Ince from Likemind Media joins me to discuss how to cut through the noise and create content to grab attention! Whether you want to boost brand awareness, generate leads or position yourself as an industry expert, tune in for actionable insights on making LinkedIn work for your business.

    Mehr anzeigen Weniger anzeigen
    36 Min.
  • The Salt Sessions | How to build a personal brand with your wardrobe
    Mar 25 2025

    In this episode of The Salt Sessions, I sit down with style consultant Samantha Harman from The Style Editor to explore the power of your wardrobe in shaping your personal brand.


    We dive into the psychology behind dressing with authority, discussing how the right colours, and fit can impact how you're perceived in business.


    Samantha shares expert insights on building a wardrobe that makes you feel powerful and polished, whether you're in the boardroom or working from home. We talk about the essentials every businesswoman should own and common mistakes to avoid when choosing professional wear. If you’ve ever struggled with what to wear for an important meeting or wondered how to refine your personal style without breaking the bank, this episode is packed with practical advice to help you dress with confidence.


    Mehr anzeigen Weniger anzeigen
    30 Min.