I bought an EV recently. My husband spent days researching…battery range, safety features, the lot. Then I walked into a showroom, saw a car I liked the colour of, and that was that.

Sound familiar?

In this episode of The Salt Sessions, I'm joined by Lizzie Butler, communications trainer, sales coach and soon-to-be author, to dig into something most B2B buyers would never admit: their decisions are driven by emotion, not logic.

We talk about why we feel before we think, how the brain is wired to make emotional decisions faster than our conscious mind even realises, and what that means for anyone trying to win clients in a B2B world.

We cover the language and body language that wins (and loses) deals before a word about price has been spoken.

Lizzie also shares the two questions she asks herself before any sales interaction…and once you hear them, you won't be able to un-hear them.

If you're an SME owner or work in sales and BD and want to close more deals, this one's for you.

What can businesses learn from the Beckham family feud?

At first glance, it looks like a celebrity drama. In reality, it’s a masterclass in reputation and crisis communications.

In this episode of The Salt Sessions, Bev Salt is joined by Amanda Coleman, former Head of Communications at Greater Manchester Police. Amanda led the communications during the Manchester Arena terrorist attack in 2017, which was the biggest crisis of her career - and that experience continues to shape how she helps businesses prepare today.

We discuss what founder-led and owner-led businesses can learn from high-profile reputational moments like the Beckhams and why crisis comms isn’t just a problem for celebrities and global brands.

From viral moments such as the Astronomer CEO at a Coldplay concert going wrong to AI-generated fake reviews, misinformation and cyber attacks, crises can hit any business.

The question is simple: will you be ready when it does?

Can you tell when something’s been written by AI?​

In this episode of The Salt Sessions, I chat with copywriter and content creator, Kate Bateson about the realities of using AI. From fact-checking to spotting the tell-tale signs of machine-made mush, we unpack what AI gets right, what it gets spectacularly wrong and why brands still need a beating heart behind their words.

Here's why “people buy from people” still matters more than ever!

Too often, resilience is seen as something negative…how quickly you bounce back after a setback.

In this episode of The Salt Sessions, I’m joined by Professor Laura Chamberlain, author of Brilliantly Bouncy. She challenges us to see resilience as positive: how we can bounce forward with new strengths and insights gained from life’s challenges.

We talk about the power of support networks, and why the people around you can be radiators or drains when it comes to building your resilience. Laura shares insights from her book, I reflect on my own story. We unpack how to build resilience in busy lives without burning out.

An open, honest conversation packed with practical ideas you can bring into your own life.

Are the so-called GEO Bros the backlink farmers of 2025?

In this episode of The Salt Sessions, we welcome back SEO pro, Alice Widger to cut through the hype. We discuss “chunking” content and dive into whether GEO (Generative Engine Optimisation) is actually anything new, or just a new name for good old-fashioned SEO. Expect laughs, practical tips, and a healthy dose of side-eye at the GEO Bros.

LinkedIn has the power to transform your business.

But with endless content flooding our feeds, standing out is harder than ever! We’re all scrolling past posts without engaging - so how do you make people stop and pay attention?

In this episode, Paul Ince from Likemind Media joins me to discuss how to cut through the noise and create content to grab attention! Whether you want to boost brand awareness, generate leads or position yourself as an industry expert, tune in for actionable insights on making LinkedIn work for your business.

In this episode of The Salt Sessions, I sit down with style consultant Samantha Harman from The Style Editor to explore the power of your wardrobe in shaping your personal brand.

We dive into the psychology behind dressing with authority, discussing how the right colours, and fit can impact how you're perceived in business.

Samantha shares expert insights on building a wardrobe that makes you feel powerful and polished, whether you're in the boardroom or working from home. We talk about the essentials every businesswoman should own and common mistakes to avoid when choosing professional wear. If you’ve ever struggled with what to wear for an important meeting or wondered how to refine your personal style without breaking the bank, this episode is packed with practical advice to help you dress with confidence.

In this episode of The Salt Sessions, we're diving into the world of online gaming and how to keep kids safe in digital spaces.

Since the pandemic, gaming has become a major way for young people to socialise, often replacing traditional face-to-face interactions. But with this shift comes both benefits and risks.

I’m joined by Lauren Ridley, who works with the family support charity, Apcam. We explore how parents and guardians can navigate the challenges of online gaming. We discuss the dangers and practical steps to create a safer gaming environment. Lauren also shares insights on managing screen time, recognising signs of gaming addiction and the parental control tools available to help.

If you want to make sure your child is gaming safely, this episode is a must-listen.