As with many holidays throughout the calendar year, Halloween has grown from a single night of trick-or-treating into a months-long retail event. On this episode of PG Today, Hershey VP of Retail Stephanie Berman sits down with Progressive Grocer to talk through how the company mobilizes its 1,100-person retail field team, why it looks at technology as an "amplifier" for the human touch and how it leverages consumer insights to maximize the season and serve evolving shopper needs.

In this episode, sponsored by Upside, we dig in with Kevin Hart, CSO at Upside, to unpack the competitive and consumer pressures reshaping traditional grocers — and why smarter partnership ecosystems can create the kind of differentiated value that loyalty programs simply can't.

Paul Schiefer, president of Amy's Kitchen, discusses the evolution of the organic food industry and the company's commitment to quality and sustainability.

Taylor Clute joins the podcast to discuss the evolving role of brokers in the grocery and CPG industry. The episode explores the historical context of brokers, the importance of their relationships with brands and retailers, today's complexities in the space, and more.

Cyndi Loza from Progressive Grocer sister brand Path to Purchase Institute joins PG Today to take a deep dive into the findings of this year's Retail Media Network Ratings Report.

Albertsons Media Collective's top executive joins PG Today to discuss organizational alignment in retail media and how to de-silo organizations so companies and their partners can be as successful as possible with the practice.

Giant Co.'s chief merchant discusses true retailer/supplier collaboration and why it's so important in today's food retail ecosystem.