• 7 Upcoming Medical Marketing Trends In The Australian Healthcare Industry
    May 24 2024

    Are you a doctor, pharmaceutical rep or healthcare professional who is looking for new ways to connect with your patients?

    You’re not alone – the entire medical industry is looking for new ways to present their practice to health-conscious Australians.

    Listen to this podcast episode where Chris shares 7 medical marketing trends to watch out for in the Australian healthcare space and offers some tips on connecting with your patients.

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    10 Min.
  • 8 Mistakes in Australian Award Writing and How to Fix Them
    May 24 2024

    Who doesn't want to be the best in the business?
    We all do, right?!

    Whether you're aiming to be recognised by your peers, provide social proof for your customers, or get recognition for a job well done, awards can get you there.

    But success in this competitive space has its challenges.

    Listen to this podcast episode where Chris can help you avoid the 8 most common award submission mistakes to help you reach the top!

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    12 Min.
  • Strategic Insights to Elevate Your Marketing Spend
    May 8 2024

    How do you make EVERY marketing dollar count?

    Tune in as Christopher Melotti and Christine Day from Results 2Day as they share strategic insights to maximise your ROI. From targeting the right audience to crafting compelling messages, this podcast equips you with actionable tips to amplify your marketing efforts.

    Whether you're a seasoned marketer or new to the game, join us for expert advice on getting the most out of your marketing budget.

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    28 Min.
  • Navigating Business Challenges and Rising Above Mediocrity
    Apr 30 2024

    Tired of the business world's mediocrity dragging you down?
    It's time to transcend mediocrity and unlock your true potential in the world of business!

    Join Christopher Melotti and Lucy Bingle from Lucy Bingle | LinkedIn Marketing Experts, as they dissect the everyday struggles and hurdles of entrepreneurship. From navigating fierce competition to overcoming the fear of failure, they uncover the secrets to breaking free from the status quo.

    Tune in for practical advice and inspiration to elevate your game and conquer adversity.

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    11 Min.
  • Brand Messaging: How to Build a Strong brand Identity for Australian Businesses
    Apr 30 2024

    In an ocean of competition, what makes a brand stand out?

    A clear, concise and relatable brand identity!

    Every business has a unique identity hidden beneath the surface and it’s time to let that shine. The best way to do that is by developing Core Brand Messaging.

    So, are you ready to define your brand? Find out in this podcast how Core Brand Messaging Guidelines can do just that.

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    12 Min.
  • In the world of AI, is human copywriting dead?
    Apr 29 2024

    Did AI kill copywriting?

    Our fearless answer: it’s the complete opposite! Wait – hear us out.

    AI has actually given human copywriters a new role and breathed new life into copywriting and content marketing today.

    How? Listen to this podcast episode where Chris explains the role of human copywriters in the AI era.

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    14 Min.
  • Maximising Marketing Impact
    Apr 23 2024

    Are you looking to level up your marketing strategy, no matter your business size or industry?

    Join Christopher Melotti and Matthew Forzan from Yoghurt Digital, as they unravel the mysteries of leveraging marketing and creative agencies for maximum impact. They will also delve into the complexities of marketing fragmentation and learn how to make the most of your resources.

    Tune in for insights that will revolutionise your approach to marketing!

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    24 Min.
  • 5 Reasons Why You Should Never Cut Marketing in an Economic Pinch
    Apr 3 2024

    In challenging economic situations, it's tempting to tighten the belt and cut marketing budgets.

    However, in today's fiercely competitive business world, pausing your marketing is no longer a viable choice.

    Marketing plays a pivotal role in ensuring your brand remains seen, heard and trusted by the right people, especially during recession or periods of market uncertainties.

    Listen to Chris podcast episode where Chris uncover the 5 compelling reasons why you should never slash your marketing in an economic pinch.

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    13 Min.