• Chris Palmer: What's Actually Working in Local SEO Right Now (200+ Client Insights)
    Jan 19 2026

    In this episode of Local Marketing Secrets, Dan Leibrandt interviews Chris Palmer, one of the most hands-on SEO practitioners in the industry who runs a top YouTube channel on local SEO with over 40,000 subscribers and manages 200+ client accounts. Chris has been in the trenches of local search for over 15 years, specializing in Google Business Profile optimization, technical SEO, and real-world testing to discover what actually moves the needle for local businesses.

    Chris breaks down his complete local marketing strategy, revealing why ads should come before SEO, how to dominate Google Maps with strategic location placement, and the exact link-building approach that works in 2026. He shares controversial tactics like ranking pages with all zeros to prove SEO is just math, explains why category-specific backlinks matter more than domain authority, and demonstrates how to reverse-engineer competitor rankings using tools like Cora and SEMrush. Chris also discusses the truth about AI overviews, why chat GPT won't replace Google for local search, and how to build true authority through multi-vector optimization across text, video, audio, and social platforms.

    The conversation covers everything from Google Business Profile strategies and service area business tactics to the future of local search and why consistency beats chasing shiny objects. Chris shares actionable insights on citation building, press releases, open redirect links, text fragments, and how to show up in AI overviews. Whether you're a local business owner, pest control company, home service provider, or digital marketing agency, this episode delivers the real-world local SEO tactics and strategies you need to generate more leads and dominate your local market in 2026.

    Chris Palmer, Founder of chrispalmer.org:

    Website: https://chrispalmerseo.org

    YouTube: @chrispalmerseo

    LinkedIn: https://www.linkedin.com/in/chrispalmermarketing/

    Dan Leibrandt, Host of Local Marketing Secrets:

    Facebook: https://facebook.com/DanLeibrandtOfficial

    LinkedIn: https://linkedin.com/in/danleibrandt/

    Twitter: https://twitter.com/DanLeibrandt

    Website: https://danleibrandt.com

    Local Marketing Secrets Platforms:

    YouTube: https://www.youtube.com/@LocalMarketingSecrets

    Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

    Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

    Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

    Podcast Chapters:

    00:00 Introduction to Chris Palmer

    03:08 Current Trends in Local SEO

    08:08 Investing in SEO: When and How

    09:09 The Importance of Google Business Profile

    10:21 Website Strategies for Local Lead Generation

    16:23 Testing and Experimentation in SEO

    18:51 The Evolving Role of Links in SEO

    20:25 The Impact of Social Media on SEO

    26:31 AI and Its Relation to SEO

    28:41 The Evolution of SEO Strategies

    30:50 Local SEO: The Importance of Data

    31:54 Link Acquisition Tactics for Local Businesses

    37:19 Leveraging Google Business Profiles

    44:09 The Future of Search: Trends and Predictions

    49:04 Consistency is Key: Building Authority Over Time

    53:50 Like and Subscribe!

    #localseo #localseoexpert #localsearch #localseotips #localmarketing


    Mehr anzeigen Weniger anzeigen
    54 Min.
  • Breaking Down the 2026 Local Search Ranking Factors with Darren Shaw
    Jan 5 2026

    In this episode of Local Marketing Secrets, Dan Leibrandt interviews Darren Shaw, founder of Whitespark and the current steward of the annual Local Search Ranking Factors Survey. Darren is one of the most respected names in local SEO, with his survey becoming the industry standard for understanding what drives local business rankings.

    Dan and Darren break down the brand new 2026 Local Search Ranking Factors Survey released in November, covering major shifts that local businesses and SEOs need to know. They discuss the surprising emergence of business hours as the #5 ranking factor for local pack results, revealing how being open at the time of search directly impacts rankings. Google now prefers ranking businesses that are currently open, with practical strategies including extending hours or implementing 24/7 call answering services for service area businesses.

    The conversation explores the resurgence of citations in the AI search era, where mentions across authoritative sites like BBB, Yelp, and industry-specific directories have regained importance for visibility in ChatGPT and Gemini results. Darren explains how review strategy has shifted from a numbers game to a recency and frequency game, with businesses receiving consistent weekly reviews often outranking competitors with thousands of stale reviews.

    Dan and Darren cover critical updates around service area businesses and address visibility, plus the newly added AI search ranking factors including content freshness, review diversification, and getting featured on expert-curated "best of" lists. They discuss the massive jump in importance for Google Business Profile services, which went from being considered a "local SEO myth" in 2023 to a confirmed ranking factor in 2026.

    The episode emphasizes behavioral signals and user engagement as critical ranking factors, with Google tracking profile dwell time, photo views, video watches, and whether users return to search results. Darren provides forward-looking insights on AI-driven search while reassuring listeners that local search remains more insulated from AI disruption than other SEO verticals, with Google Business Profiles remaining the foundation for local visibility.

    RESOURCES MENTIONED:

    See the full survey: https://whitespark.ca/local-search-ranking-factors/

    Whitespark Local Ranking Grid software: https://whitespark.ca

    The Whitespark Local Update Podcast: https://www.youtube.com/@WhitesparkCa/podcasts

    Darren Shaw, Founder of WhiteSpark:

    LinkedIn: Darren Shaw: https://www.linkedin.com/in/darrenshawwhitespark/

    Facebook: https://www.facebook.com/darrenshawseo/

    Instagram: https://www.instagram.com/darrenshawseo/

    Dan Leibrandt, Host of Local Marketing Secrets:

    Facebook: https://facebook.com/DanLeibrandtOfficial

    LinkedIn: https://linkedin.com/in/danleibrandt/

    Twitter: https://twitter.com/DanLeibrandt

    Website: https://danleibrandt.com

    TIMESTAMPS:

    00:00 Introduction to Local Search Ranking Factors

    04:09 Understanding the Local Search Ranking Factors Survey

    07:19 The Impact of AI Search on Local SEO

    10:15 The Resurgence of Citations in Local SEO

    13:16 The Importance of Business Hours for Rankings

    16:11 Review Recency and Frequency as Ranking Signals

    19:03 Address Visibility for Service Area Businesses

    22:03 User Engagement and Behavioral Signals in SEO

    27:30 The Power of Reviews and Visual Content

    32:26 The Impact of Keywords in Google Business Profile

    36:12 Understanding Suspension Factors in Local SEO

    40:10 The Future of Local Search and AI Integration

    #localseo #localsearch #localseotips #localseoexpert #localmarketing


    Mehr anzeigen Weniger anzeigen
    49 Min.
  • Marie Haynes: Google Is Becoming an AI Agent (What That Means for SEO)
    Dec 22 2025

    In this episode of Local Marketing Secrets, Dan Leibrandt interviews Marie Haynes, founder of Marie Haynes Consulting and one of the top names in SEO and AI search. Marie has spent more than a decade studying Google's algorithms, site quality, EEAT, and recovery from major traffic drops.

    Dan and Marie explore how AI is reshaping Google and what businesses need to do to win in 2026 and beyond. Marie shares her unique origin story as a veterinarian who became fascinated with Google's ranking systems and eventually became a leading SEO consultant after mastering penalty removal during the 2012 Penguin update.

    The conversation reveals how Google began implementing AI in 2017 and has progressively shifted from traditional ranking factors like links toward user engagement signals and behavioral data. Marie explains that Google has been collecting user signal data through NavBoost for over a decade, tracking clicks, dwell time, and user satisfaction to train their AI systems.

    Marie breaks down EEAT and clarifies it's not about gaming the system with author bios but building genuine recognition in your industry through original research, community PR, podcasts, and publishing books. She covers Google's Quality Rater Guidelines and how AI now makes most ranking decisions, with quality raters and user signals serving as feedback loops. Marie warns against publishing generic content and emphasizes user engagement metrics over traditional keyword rankings.

    The discussion shifts to AI agents and their coming dominance in search and business operations. Marie describes building complex agent workflows using tools like Google's Anti Gravity and predicts that within a year or two, AI agents will become the primary way businesses operate. She provides a glimpse into the future with AI glasses, brain computer interfaces, and agent driven commerce where users may never visit actual websites, encouraging everyone to start learning AI tools now and find joy in the technological transformation.

    Marie Haynes, Founder of Marie Haynes Consulting:

    Twitter: https://x.com/Marie_Haynes

    LinkedIn: https://www.linkedin.com/in/marie-haynes

    YouTube: https://www.youtube.com/@Marie_Haynes

    Dan Leibrandt, Host of Local Marketing Secrets:

    Facebook: https://facebook.com/DanLeibrandtOfficial

    LinkedIn: https://linkedin.com/in/danleibrandt/

    Twitter: https://twitter.com/DanLeibrandt

    Website: https://danleibrandt.com

    Local Marketing Secrets Platforms:

    YouTube: https://www.youtube.com/@LocalMarketingSecrets

    Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

    Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

    Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

    Podcast Chapters:

    00:00 Introduction to Marie Haynes

    04:16 The Evolution of SEO and AI

    07:01 Understanding Google's Algorithm Updates

    10:17 The Importance of User Signals in SEO

    13:03 Navigating the Quality Rater Guidelines

    16:09 Exploring EEAT and Its Significance

    19:06 Building Authority and Trustworthiness

    21:55 Local Business Strategies for EEAT

    24:57 The Future of SEO in an AI-Driven World

    42:13 Creating Unique Content for SEO Success

    46:14 The Impact of AI on SEO and User Intent

    53:54 The Future of AI Agents in Business

    01:01:45 Navigating the Evolution of Search Engines

    01:16:05 Embracing Change and Finding Joy in Technology

    01:19:42 Like and Subscribe!

    #SEO #AISearch #GoogleSearch #EEAT #AIAgents



    Mehr anzeigen Weniger anzeigen
    1 Std. und 20 Min.
  • Howard Patridge on How To Build a Business That Runs Without You (Systems, Leadership, Mindset)
    Dec 15 2025

    In this episode of Local Marketing Secrets, Dan Leibrandt interviews Howard Partridge, one of the most influential small business coaches in America. Howard went from growing up in deep poverty to building multiple successful companies, starting with a cleaning business he scaled from the trunk of his car into a multi-million dollar operation. He's written more than a dozen books and worked closely with the legend Zig Ziglar.Dan and Howard dive into how owners can escape daily chaos, build real systems, develop strong teams, and scale to a million dollars and beyond without burning out. Howard shares his remarkable origin story of growing up in a 600 square foot shack in Mobile, Alabama with seven kids, getting kicked out as a teenager, and jumping on a Greyhound bus to Houston with 25 cents in his pocket. He explains how he used $3,000 in wedding money to buy a carpet cleaning machine and built a multi-million dollar turnkey business.The conversation explores what turnkey business really means, which Howard defines as a business that runs completely without the owner's presence. He breaks down the three essential components: leadership, people, and systems. Howard emphasizes that everything rises and falls on leadership, and most business owners fail because they don't build systems, don't understand relationships, and lack proper leadership training.Howard shares powerful lessons from Zig Ziglar, including "you can have everything in life you want if you'll just help enough other people get what it is that they want." He discusses how mindset and desire are the secret ingredients of success, explaining that most business owners struggle to break past the million dollar threshold because they lack true belief, compelling vision, and willingness to do the required work.The episode covers why money isn't evil and how healthy profits protect businesses from unexpected challenges. Howard explains his philosophy that "if you live your life to avoid pain, you'll never experience great gain" and emphasizes that all of business and life is about relationships. He shares how he built his companies through referrals and networking, identifying referral sources, serving others, and building genuine connections that create perpetual opportunities. Howard Patridge, Founder of Phenomenal Products:Website: https://howardpartridge.com/LinkedIn: https://www.linkedin.com/in/howard-partridge-community/Instagram: https://www.instagram.com/howardpartridge/Facebook: https://www.facebook.com/HowardPartridgePPI/Dan Leibrandt, Host of Local Marketing Secrets:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction To Howard Patridge07:18 Understanding Turnkey Businesses12:35 The Importance of Leadership17:19 Mindset and Desire in Business22:31 The Role of Money in Success27:34 Building Relationships for Business Growth32:15 The Power of Serving Others37:16 Final Thoughts: Adding Value to Others40:08 Like and Subscribe!#homeservicebusiness #homeservicemarketing #localmarketing #localbusiness #homeserviceadvertising #localadvertising #marketing #podcast #danleibrandt #howardpatridge

    Mehr anzeigen Weniger anzeigen
    40 Min.
  • Ken Moskowitz on How To Craft The Perfect Ad: Storytelling, AI Tools, and Brand Messaging
    Dec 8 2025

    In this episode of Local Marketing Secrets, Dan Leibrandt interviews Ken Moskowitz, a branding veteran with over 40 years of experience. Ken has worked with some of the world's most recognizable brands including Coca-Cola, ESPN, the NFL, Facebook, and Budweiser. He's also deeply involved in the home service world, holding equity in seven home service businesses.

    Dan and Ken explore how to build a brand people remember, trust, and choose even in a crowded market. Ken shares his remarkable origin story of becoming obsessed with advertising at age 13, creating a recording studio in his bedroom, and landing his first paid gig writing ads for a local bike shop that drove real customers.

    The conversation covers Ken's approach to storytelling and emotional connection in advertising. He emphasizes that touching someone's heart before their brain moves them to action, sharing powerful examples like his "2 Seconds is Too Long" campaign for Phoenix Fire Department and his M&M's ad that told an entire love story in 30 seconds. Ken explains his philosophy that emotion trumps direct selling every time.

    Ken discusses his recent battle with stage three rectal cancer and how he used that year to master every AI tool available, transforming a threat to his business into an opportunity. He shares how AI disrupted his multi-million dollar business but became his greatest asset once he learned to leverage it properly.

    The episode covers copywriting with AI, where Ken explains the importance of training AI tools extensively on your writing style. He discusses using different platforms for different purposes and shares his suite of AI tools including the Hundred Year Copywriting Engine and Story Forge that allow small businesses to create high-level creative ads.

    Ken challenges skepticism around branding for home services, emphasizing that branding keeps businesses alive when lead generation pipelines fail. He explains why companies should invest in brand from day one, maintaining consistent messaging focused on quality and experience rather than price, and warns that businesses not utilizing AI are already dead.

    Ken Moskowitz, Founder of Ad Zombies:

    LinkedIn: https://www.linkedin.com/in/spankymoskowitz

    Instagram: https://www.instagram.com/spankymoskowitz

    Ad Zombies: https://www.adzombies.com

    Dan Leibrandt, Host of Local Marketing Secrets:

    Facebook: https://facebook.com/DanLeibrandtOfficial

    LinkedIn: https://linkedin.com/in/danleibrandt/

    Twitter: https://twitter.com/DanLeibrandt

    Website: https://danleibrandt.com

    Local Marketing Secrets Platforms:

    YouTube: https://www.youtube.com/@LocalMarketingSecrets

    Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

    Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

    Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

    Podcast Chapters:

    00:00 Introduction to Ken Moskowitz

    08:06 The Evolution of Advertising and Storytelling

    15:04 Facing Cancer and Embracing AI

    20:26 Mastering Copywriting with AI

    26:00 Favorite Ads and the Art of Fixing Messages

    29:50 Crafting Emotional Connections in Advertising

    38:17 The Importance of Branding for Home Services

    46:29 Embracing AI in Advertising

    49:50 Innovative Tools for Storytelling in Marketing

    52:03 Like and Subscribe!

    #advertising #branding #AImarketing #homeservicebusiness #storytelling



    Mehr anzeigen Weniger anzeigen
    52 Min.
  • Jeremy Vest Gives a MASTERCLASS On YouTube: #1 Ranking Signal, Best Content Strategy, and AI Video
    Dec 1 2025

    In this episode of Local Marketing Secrets, Dan Leibrandt interviews Jeremy Vest, one of the top YouTube strategists in the world and founder of Creator Unlock. Jeremy has helped thousands of businesses and creators grow with video, working with some of the biggest YouTube channels like Grant Cardone and top home service channels including Roger Wakefield.

    Dan and Jeremy explore what actually works on YouTube in 2025 and beyond. Jeremy shares his 19-year journey as a YouTube strategist, revealing the biggest shift in YouTube history happening right now: television has become the number one source of watch time, surpassing mobile devices and platforms like Netflix and Amazon. This means creators need to focus on storytelling, anticipation, and curiosity gaps rather than just how-to content.

    Jeremy breaks down the importance of hooks and emotional engagement, explaining how top creators start videos with compelling promises in the first two seconds. He emphasizes that 70% of viewers must still be watching at the 30-second mark for YouTube to promote content, making that opening crucial. He covers the difference between YouTube Shorts and long-form content, revealing that while Shorts build vanity metrics, 99% of revenue comes from long-form videos.

    The conversation addresses AI's impact on video creation, with Jeremy arguing that storytelling and personality will always prevail over the technology used. He explains the click-watch-like framework and the importance of matching intent across thumbnails, titles, and video openings. For local businesses, Jeremy stresses niching down as far as possible, sharing examples of blue-collar creators with 50,000 subscribers making millions annually. He emphasizes consistent messaging across all platforms and promises that the plumber will make more money than viral dancers.

    Jeremy Vest, Founder of Creator Unlock:

    LinkedIn: linkedin.com/in/jeremyvest

    YouTube: https://www.youtube.com/@UCt6USRnsgG2b3ADzOISzMSw

    Creator Unlock: CreatorUnlock.com

    Dan Leibrandt, Host of Local Marketing Secrets:

    Facebook: https://facebook.com/DanLeibrandtOfficial

    LinkedIn: https://linkedin.com/in/danleibrandt/

    Twitter: https://twitter.com/DanLeibrandt

    Website: https://danleibrandt.com

    Local Marketing Secrets Platforms:

    YouTube: https://www.youtube.com/@LocalMarketingSecrets

    Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

    Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

    Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

    Podcast Chapters:

    00:00 Introduction to Jeremy Vest

    02:03 Jeremy's Journey in Digital Marketing

    04:58 The Evolution of YouTube

    10:34 Optimizing for TV Viewership

    13:31 The Importance of Storytelling

    21:05 Crafting Compelling Stories for Engagement

    25:10 Teaching to Fish: The Importance of Strategy

    26:32 The Unique World of Podcasting

    28:43 YouTube Shorts vs. Long-Form Videos

    31:06 Optimizing for Watch Time

    37:43 Niche Down: Finding Your Audience

    41:35 Starting a YouTube Channel for Local Businesses

    47:01 Manifesting Success in the Age of AI

    49:32 Like and Subscribe!

    #YouTube #videomarketing #contentcreation #homeservicebusiness #YouTubestrategy



    Mehr anzeigen Weniger anzeigen
    50 Min.
  • Ellen Rohr on Why You NEED To Charge More, Building a $40M Franchise, and Top 3 Home Services KPIs
    Nov 24 2025

    In this episode of Local Marketing Secrets, Dan Leibrandt interviews Ellen Rohr, co-founder of Zoom Drain, a rapidly growing drain and sewer franchise now with 60+ locations across the United States. Ellen is also a major industry leader at ServiceTitan where she serves as the brand and industry marketing lead, helping guide thousands of contractors on building better, more profitable companies.

    Dan and Ellen explore how she helped grow two national brands so quickly, the most common money and pricing mistakes across the trades, and her best advice for scaling with clarity and confidence. Ellen shares her powerful story of coming into the industry as a plumber's wife, stepping into a struggling business after a sudden tragedy, and turning it around by mastering financials.

    The conversation covers Ellen's journey from a four-truck company to becoming president of Benjamin Franklin Plumbing, helping grow that franchise from 0 to 47 locations and over $40 million in franchise sales in under two years. She breaks down the three main KPIs: sales, profits, and cash, stressing that most struggling businesses are simply underpriced.

    Ellen walks through her pricing philosophy, explaining why home service owners need to reverse engineer their desired income into hourly rates. She demonstrates how wanting $200,000 annual income with 1,000 billable hours requires charging $200 per hour just for salary before any expenses, making $400-500 per hour rates necessary for sustainable growth.

    The episode covers the importance of sales skills and financial literacy, with Ellen emphasizing that understanding business mechanics creates tremendous freedom. She shares the Zoom Drain story and her partnership with Al Levy and Jim Kreniti, emphasizing that success requires personal development and grit beyond just following procedures. Ellen addresses brutal moments in business around disappointing people and running out of money, explaining how profitability is essential for maintaining integrity and standards.

    Ellen Rohr, Co-founder of Zoom Drain:

    Website: https://ellenrohr.com/

    LinkedIn: linkedin.com/in/ellen-rohr-5052101

    YouTube: https://www.youtube.com/ellenrohr

    Facebook: https://www.facebook.com/ellenrohr/

    Her Book: https://a.co/d/3ruYEGj

    Dan Leibrandt, Host of Local Marketing Secrets:

    Facebook: https://facebook.com/DanLeibrandtOfficial

    LinkedIn: https://linkedin.com/in/danleibrandt/

    Twitter: https://twitter.com/DanLeibrandt

    Website: https://danleibrandt.com

    Local Marketing Secrets Platforms:

    YouTube: https://www.youtube.com/@LocalMarketingSecrets

    Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

    Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

    Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

    Podcast Chapters:

    00:00 Introduction to Ellen Rohr

    02:58 Turning Challenges into Opportunities

    05:58 The Importance of Financial Literacy

    09:05 Sales Skills and Business Growth

    11:52 Key Performance Indicators for Success

    15:01 Pricing Strategies for Profitability

    17:47 Understanding Business Fundamentals

    21:03 Navigating Business Challenges

    23:56 Setting Realistic Financial Goals

    27:51 Pricing Strategies for Success

    30:13 Thinking Bigger: Overcoming Limiting Beliefs

    33:40 The Power of Personal Development

    34:49 Lessons from Successful Companies

    38:11 The Journey of Zoom Drain

    42:33 The Importance of Personal Growth in Business

    46:14 Navigating Brutal Moments in Business

    51:05 Embracing Opportunities in Home Services

    #homeservicebusiness #profitability #businessfinance #franchising #pricing



    Mehr anzeigen Weniger anzeigen
    53 Min.
  • Bodhi Gallo on His SECRET To Local SEO, Building a $10M Agency, and Twitter Growth Strategies
    Nov 17 2025

    In this episode of Local Marketing Secrets, Dan Leibrandt interviews Bhodi Gallo, an entrepreneur who went from running a dumpster rental business in college to becoming one of the biggest voices on Twitter for local SEO and home service marketing. Bhodi scaled his dumpster business to over $750,000 a year before selling it. Now he's co-founder and chief revenue officer at Striker Digital, working with over 600 home service clients.

    Dan and Bhodi explore the marketing strategies that actually move the needle for service companies today. Bhodi shares how he got into SEO at 17 through affiliate marketing and bought a dumpster rental business in college with just one dumpster and 20 trucks. He scaled it fast using three Google Business Profiles and smart ad spending during winter when competitors weren't running ads.

    The conversation covers Bhodi's rise on Twitter and his content strategy of mixing lifestyle and marketing posts while targeting specific audiences with keywords. He reveals that Twitter drives 50% of Striker Digital's client acquisition, with Facebook ads and referrals making up the rest. Bhodi breaks down Google Business Profile optimization, explaining that physical locations are critical for ranking along with putting your service in the business name and filling out all profile sections.

    The episode covers advanced tactics like using co-working spaces for verification, H1 tag optimization, location pages for building authority, and local backlinking strategies. Bhodi shares that Google Business Profiles can rank in 90 days while websites take 6-12 months. He discusses the gray area between white hat and black hat SEO tactics and emphasizes that customer service is the most important part of growing any business.

    Bodhi Gallo, Co-founder of Stryker Digital:

    Twitter: https://x.com/irentdumpsters

    LinkedIn: https://www.linkedin.com/in/bodhigallo/

    Instagram: https://www.instagram.com/bo_dhi_g/

    Stryker Digital: https://www.stryker-digital.com/

    Dan Leibrandt, Host of Local Marketing Secrets:

    Facebook: https://facebook.com/DanLeibrandtOfficial

    LinkedIn: https://linkedin.com/in/danleibrandt/

    Twitter: https://twitter.com/DanLeibrandt

    Website: https://danleibrandt.com

    Local Marketing Secrets Platforms:

    YouTube: https://www.youtube.com/@LocalMarketingSecrets

    Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

    Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

    Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

    Podcast Chapters:

    00:00 Introduction to Bodhi Gallo's Journey

    01:07 Scaling the Dumpster Rental Business

    06:23 Transitioning to Twitter and Local SEO Expertise

    11:32 Client Acquisition Strategies for the Agency

    16:18 Optimizing Google Business Profiles

    20:56 The Importance of Multiple Google Business Profiles

    22:23 The Importance of Location in Service Businesses

    24:05 Optimizing Google Business Profiles

    27:34 Balancing SEO and Conversion Strategies

    29:30 Leveraging Location Pages for Authority

    30:46 Expanding Google Business Profiles

    31:30 Tools and Techniques for Local SEO

    35:17 Understanding SEO Timelines

    36:29 The Role of Backlinks in Local SEO

    37:39 Navigating SEO Ethics and Strategies

    40:04 Key Takeaways from Client Experiences

    41:54 The Importance of Customer Service in Business

    #localseo #localsearch #localseotips #localseoexpert



    Mehr anzeigen Weniger anzeigen
    44 Min.