In this episode of Local Marketing Secrets, Dan Leibrandt interviews Ken Moskowitz, a branding veteran with over 40 years of experience. Ken has worked with some of the world's most recognizable brands including Coca-Cola, ESPN, the NFL, Facebook, and Budweiser. He's also deeply involved in the home service world, holding equity in seven home service businesses.

Dan and Ken explore how to build a brand people remember, trust, and choose even in a crowded market. Ken shares his remarkable origin story of becoming obsessed with advertising at age 13, creating a recording studio in his bedroom, and landing his first paid gig writing ads for a local bike shop that drove real customers.

The conversation covers Ken's approach to storytelling and emotional connection in advertising. He emphasizes that touching someone's heart before their brain moves them to action, sharing powerful examples like his "2 Seconds is Too Long" campaign for Phoenix Fire Department and his M&M's ad that told an entire love story in 30 seconds. Ken explains his philosophy that emotion trumps direct selling every time.

Ken discusses his recent battle with stage three rectal cancer and how he used that year to master every AI tool available, transforming a threat to his business into an opportunity. He shares how AI disrupted his multi-million dollar business but became his greatest asset once he learned to leverage it properly.

The episode covers copywriting with AI, where Ken explains the importance of training AI tools extensively on your writing style. He discusses using different platforms for different purposes and shares his suite of AI tools including the Hundred Year Copywriting Engine and Story Forge that allow small businesses to create high-level creative ads.

Ken challenges skepticism around branding for home services, emphasizing that branding keeps businesses alive when lead generation pipelines fail. He explains why companies should invest in brand from day one, maintaining consistent messaging focused on quality and experience rather than price, and warns that businesses not utilizing AI are already dead.

Ken Moskowitz, Founder of Ad Zombies:

LinkedIn: https://www.linkedin.com/in/spankymoskowitz

Instagram: https://www.instagram.com/spankymoskowitz

Ad Zombies: https://www.adzombies.com

Dan Leibrandt, Host of Local Marketing Secrets:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets

Podcast Chapters:

00:00 Introduction to Ken Moskowitz

08:06 The Evolution of Advertising and Storytelling

15:04 Facing Cancer and Embracing AI

20:26 Mastering Copywriting with AI

26:00 Favorite Ads and the Art of Fixing Messages

29:50 Crafting Emotional Connections in Advertising

38:17 The Importance of Branding for Home Services

46:29 Embracing AI in Advertising

49:50 Innovative Tools for Storytelling in Marketing

52:03 Like and Subscribe!

#advertising #branding #AImarketing #homeservicebusiness #storytelling