In this episode of Local Marketing Secrets, Dan Leibrandt interviews Howard Partridge, one of the most influential small business coaches in America. Howard went from growing up in deep poverty to building multiple successful companies, starting with a cleaning business he scaled from the trunk of his car into a multi-million dollar operation. He's written more than a dozen books and worked closely with the legend Zig Ziglar.Dan and Howard dive into how owners can escape daily chaos, build real systems, develop strong teams, and scale to a million dollars and beyond without burning out. Howard shares his remarkable origin story of growing up in a 600 square foot shack in Mobile, Alabama with seven kids, getting kicked out as a teenager, and jumping on a Greyhound bus to Houston with 25 cents in his pocket. He explains how he used $3,000 in wedding money to buy a carpet cleaning machine and built a multi-million dollar turnkey business.The conversation explores what turnkey business really means, which Howard defines as a business that runs completely without the owner's presence. He breaks down the three essential components: leadership, people, and systems. Howard emphasizes that everything rises and falls on leadership, and most business owners fail because they don't build systems, don't understand relationships, and lack proper leadership training.Howard shares powerful lessons from Zig Ziglar, including "you can have everything in life you want if you'll just help enough other people get what it is that they want." He discusses how mindset and desire are the secret ingredients of success, explaining that most business owners struggle to break past the million dollar threshold because they lack true belief, compelling vision, and willingness to do the required work.The episode covers why money isn't evil and how healthy profits protect businesses from unexpected challenges. Howard explains his philosophy that "if you live your life to avoid pain, you'll never experience great gain" and emphasizes that all of business and life is about relationships. He shares how he built his companies through referrals and networking, identifying referral sources, serving others, and building genuine connections that create perpetual opportunities. Howard Patridge, Founder of Phenomenal Products:Website: https://howardpartridge.com/LinkedIn: https://www.linkedin.com/in/howard-partridge-community/Instagram: https://www.instagram.com/howardpartridge/Facebook: https://www.facebook.com/HowardPartridgePPI/Dan Leibrandt, Host of Local Marketing Secrets:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction To Howard Patridge07:18 Understanding Turnkey Businesses12:35 The Importance of Leadership17:19 Mindset and Desire in Business22:31 The Role of Money in Success27:34 Building Relationships for Business Growth32:15 The Power of Serving Others37:16 Final Thoughts: Adding Value to Others40:08 Like and Subscribe!#homeservicebusiness #homeservicemarketing #localmarketing #localbusiness #homeserviceadvertising #localadvertising #marketing #podcast #danleibrandt #howardpatridge