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Building a heart-led business takes more than good intentions. So how do you stay true to your mission while keeping the business profitable?

I sit down with Shannon Hernandez, founder of Hernandez Holistic Health, to talk purpose, profit, faith, and the realities of building a business that puts people first. And yes, there's a story involving salsa!

🎥 Watch the full episode to discover why heart and business sense belong at the same table.

👍 Like the video, 💬 share it with a fellow entrepreneur, and 🔔 subscribe for more conversations on building a business with purpose.

📌Key Takeaways
✔️Building a heart-led business with purpose.
✔️Personalizing care through cellular health and functional medicine.
✔️Building trust through listening and patient education.
✔️Using testing and evidence to guide care.
✔️Balancing profit, compassion, faith, and service.

📌About the Guest
Shannon Hernandez is a board-certified Nurse Practitioner, author, speaker, and founder of Hernandez Holistic Health. She combines cellular testing, functional nutrition, and lifestyle strategies to uncover underlying health concerns and empower women to take charge of their health and transform their lives.

📌Additional Resources
👉Website: https://www.hernandezholistichealth.com
👉LinkedIn: https://www.linkedin.com/in/shannon-hernandezhhh
👉Facebook: https://www.facebook.com/profile.php?id=61573211453415 | https://www.facebook.com/ropershealthoasis
👉Email: Shannon_Hernandez@hernandezholistichealth.com
👉ID Nutrition Free Assessment: https://hernandezhh.idlife.com/

✨ Explore the Dialogue’s Treasures: Unearth the insights within! Tap HERE: https://tomjackobs.com/putting-people-first-with-shannon-hernandez/ to delve into the profound wisdom woven throughout our conversation.

✨Up Next:

• Ken Rusk is the founder of Rusk Industries and bestselling author of Blue-Collar Cash, advocating for the value of blue-collar workers in business success.
• and John Skomski is the founder of Converge Wealth and a Certified Financial Planner professional who helps people prepare for a confident, sustainable retirement.

Together, they are co-authors of Rock Stars and Rainmakers.

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Next Steps:

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Teasers & Announcements:

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Making money is good business. Making money without losing your values? Now that's a different level of success. 💰❤️

And Scott Capelin has a pretty interesting take on how to make both happen.
In this episode of The Heart-Led Business Show, I sit down with Scott Capelin, Founder and CEO of inLIFE Wellness, to talk about building a profitable business without putting people second.

With 27+ years in the fitness industry and 80 franchise locations across three countries, Scott knows a thing or two about business growth.

But what caught my attention wasn't just his success. It was how he balances people, purpose, and profit.

And trust me, his surprising $80 story might just change how you think about doing the right thing in business!

🎧 Watch our conversation and discover why leading with heart can be smart business!

👍 If you enjoyed this conversation, like, comment, and share it with a fellow entrepreneur, and subscribe for more inspiring heart-led business insights!

📌Key Takeaways
✔️Why relationships drive profitability
✔️How simplicity fuels business growth
✔️How franchising empowers entrepreneurs
✔️Why care and values matter in scaling
✔️What Scott learned from costly mistakes

📌About the Guest
Scott Capelin is an Australian entrepreneur, author, and Founder & CEO of inLIFE Wellness, a growing Reformer Pilates franchise across Australia, the U.S., and New Zealand. With 27+ years in the fitness industry, he is also a bestselling author, business mentor, and speaker focused on leadership, franchising, and sustainable growth.

📌Additional Resources
👉Website: https://www.inlifewellness.com
👉LinkedIn: https://www.linkedin.com/in/scottcapelin
👉Instagram: https://www.instagram.com/inlifewellness.pilates
👉Email: scott@inlifewellness.com.au
👉Book: Fit To Flourish: The 7 Simple Steps to Mindset Mastery https://tinyurl.com/c3cetmp2

✨ Explore the Dialogue’s Treasures: Unearth the insights within! Tap HERE: https://tomjackobs.com/ to delve into the profound wisdom woven throughout our conversation.

Up Next…
~Shannon Hernandez, a board-certified Nurse Practitioner, author, and founder of Hernandez Holistic Health, specializing in root-cause wellness and cellular-level healing. Through personalized, holistic care, she empowers women to take control of their health and transform their lives from within.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

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Connect with me on social media:

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Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
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What can be diagnosed in an 11-minute doctor’s visit?

That question is at the heart of my conversation with Dr. Nelson Hendler—physician, neurophysiologist, author, and longtime Johns Hopkins neurosurgery professor.

After seeing patients rushed through appointments and sometimes sent down the wrong diagnostic path, Dr. Hendler developed a very different approach to understanding pain.

In this episode, we talk about misdiagnosis, patient care, instant gratification, customer pain points, and what happens when a heart-led mission meets the realities of business.

🎧 Listen/watch now to hear Dr. Hendler’s remarkable story and the lessons behind his mission.▶️

👍 Like, share this episode with another heart-led entrepreneur, and subscribe for more conversations about building businesses with purpose.

📌Key Takeaways
✔️Why misdiagnosis happens and when tests can mislead
✔️Anatomical vs. physiological testing
✔️How chronic pain affects mental health
✔️How a 72-question, Bayesian diagnostic tool works
✔️Why innovative solutions can face resistance
✔️How patients can become better health advocates

📌About the Guest
Dr. Nelson Hendler is a physician, neurophysiologist, and former Johns Hopkins neurosurgery professor with 31 years of teaching experience. A cum laude Princeton graduate, he has authored five books and developed an expert diagnostic system with a 96% correlation to Johns Hopkins physicians’ diagnoses, helping identify misdiagnosed pain patients.

📌Additional Resources
👉Website: https://www.diagnosemypains.com | https://www.painvaliditytest.com
👉LinkedIn: https://www.linkedin.com/in/nelsonhendler
👉Book by Dr. Nelson Hendler: Coping with Chronic Pain https://tinyurl.com/jssf4dcb
👉Book Mentioned
On Death and Dying by Elisabeth Kubler-Ross: https://tinyurl.com/msysdv86

✨ Explore the Dialogue’s Treasures: Unearth the insights within! Tap HERE: https://tomjackobs.com/beyond-the-scan-rethinking-pain-diagnosis-with-dr-nelson-hendler/ to delve into the profound wisdom woven throughout our conversation.

Up Next…
~Scott Capelin, an Australian entrepreneur, bestselling author, and Founder & CEO of inLIFE Wellness, a global Reformer Pilates franchise. With 27+ years in fitness, he specializes in leadership, franchising, and business growth.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

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Connect with me on social media:

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Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
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I’ve always believed that caring about people and making money in business shouldn’t be an either-or decision. But figuring out how to make those two things work together? That’s where things get interesting.

That’s exactly what I wanted to dig into with Dr. Joseph Albano, a former Air Force Flight Surgeon who went on to build his own practice.

Dr. Albano gets candid about undercharging, recognizing the value of his expertise, investing in his team, and why profit can actually help you serve people better.

We even get into his “Batman toolkit” and there’s a pretty great business lesson behind it.

🎬If you’re building a business with heart, you’ll want to hear this conversation.

❤️Watch the full episode, and if you enjoy it, like, share, and subscribe for more Heart-Led Business conversations.

📌Key Takeaways
👉What really makes a heart-led business work and why authenticity matters
👉Turning passion into profit without burning yourself out
👉Finding the courage to put your real self out there
👉The hilarious mistakes entrepreneurs make and what they can teach you
👉Building a brand people connect with and ultimately buy from

📌About the Guest
Dr. Joseph Albano is a sports medicine physician, lifelong athlete, and former U.S. Air Force Flight Surgeon with 27 years of service and extensive experience in non-surgical and regenerative treatments for musculoskeletal injuries. His personal experience with sports injuries and passion for longevity medicine drive his mission to help patients heal, stay active, and live better without surgery.

📌Additional Resources
👉Website: www.albanoclinic.com
👉Phone Number: (385) 220-9009
👉LinkedIn: www.linkedin.com/in/drjoealbano
👉Instagram: www.instagram.com/drjoealbano
👉Facebook: www.facebook.com/drjoealbano
👉X: https://x.com/AlbanoClinicYouTube
👉TikTok: www.tiktok.com/@drjoealbano
👉YouTube: https://www.youtube.com/@drjoealbano

✨ Explore the Dialogue’s Treasures: Tap HERE: https://tomjackobs.com/from-flight-surgeon-to-freedom-with-dr-joseph-albano/ to delve into the profound wisdom woven throughout our conversation.

✨ Up Next…
~Nick Hutchison, a best-selling author, keynote speaker, founder of BookThinkers, and host of the #1 business book club on Skool, helping ambitious readers Read Less. Apply More. And turn the world's best books into real-life results.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

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Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
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What would you do if your biggest client crossed a line?

Fire them?

Keep the money and look the other way?
Or convince yourself it’s “just business”?

That’s where my conversation with Rachel Allen gets interesting.

Rachel has spent 16 years building a successful marketing business while navigating the tricky balance between values, relationships, and profit.

We talk about what it really means to be heart-led, why profit and purpose don’t have to compete, and why boundaries are just as important as empathy.

And there’s a five-figure client story you won’t want to miss.

🎬 Watch the full conversation now!

❤️ Like, share, and subscribe for more conversations about building a business with purpose, profit, and heart.

📌Key Takeaways

• ✔️What a heart-led business really feels like
• ✔️Why manipulative marketing is just lazy marketing
• ✔️How to make money without treating clients like wallets
• ✔️When to walk away from a five-figure client
• ✔️Why heart-led businesses need strong boundaries
• ✔️How community helps when business gets tough
• ✔️Why you should keep your hands out of other people’s wallets

📌About the Guest
Rachel Allen is a marketing strategist, CMO, and copywriter with 16 years of experience helping businesses turn smart ideas into effective, human-centered marketing. With clients across 21+ countries, she combines data-driven strategy with a genuine focus on people, creating marketing that delivers results without losing the human touch.

📌Additional Resources

• 👉Website: www.boltfromthebluecopywriting.com
• 👉LinkedIn: www.linkedin.com/in/rachelallenwrites
• 👉Instagram: www.instagram.com/boltfromthebluecopywriting

✨ Explore the Dialogue’s Treasures: Unearth the insights within! Tap HERE: https://tomjackobs.com/heart-led-marketing-magic-with-rachel-allen/ to delve into the profound wisdom woven throughout our conversation.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

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Connect with me on social media:

• Facebook
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Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
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Some businesses are built to make money.

The best ones are built because someone simply couldn't ignore a problem.
That's exactly what makes my conversation with Dr. Ryan Polselli so compelling.

In this episode of The Heart-Led Business Show, Dr. Ryan and I explore a question every entrepreneur eventually faces: How do you build a business that's driven by purpose while creating the profit needed to grow?

This isn't just a conversation about healthcare. It's about having the courage to challenge the status quo, taking calculated risks, and building a business that creates real impact without compromising your values.

🎧 You'll hear Dr. Ryan's candid insights on navigating uncertainty, making tough decisions, and staying true to his mission while growing a thriving business.

❤️If this conversation challenges or inspires you, please Like 👍, Share 📤, and Subscribe 🔔 for more conversations with entrepreneurs who are proving that leading with your heart is one of the smartest business strategies you can have.

👇 Watch the full episode and let me know your biggest takeaway in the comments!

📌Key Takeaways

• 👉The mindset behind a heart-led business
• 👉Purpose vs. profit—is it really a choice?
• 👉From one bold idea to a growing business
• 👉Surviving the "What have I done?" moments
• 👉Scaling with purpose and conviction
• 👉The business behind mobile mammograms

📌About the Guest
Dr. Ryan Polselli is a fellowship-trained breast radiologist and the founder of MammoLink, one of Florida's fastest-growing mobile breast imaging companies. After leaving the traditional hospital system, he set out to make breast cancer screening more accessible through patient-first innovation, combining cutting-edge technology with a mission to improve healthcare for women.

📌Additional Resources

• Website: www.mammolink.com
• LinkedIn: www.linkedin.com/in/ryanpolselli | www.linkedin.com/company/3d-mobile-mammography
• Facebook: www.facebook.com/DrRyanPolselli | www.facebook.com/3DMobileMammography
• Email: Info@3DMobileMammography.com

✨ Explore the Dialogue’s Treasures: Unearth the insights within! Tap HERE: https://tomjackobs.com/reimagining-mammograms-through-innovation-with-dr-ryan-polselli/ to delve into the profound wisdom woven throughout our conversation.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

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Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
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What if the biggest thing holding your business back isn't your marketing but your mindset about money?

Too many heart-led entrepreneurs believe that making a bigger impact means making less profit. I don't buy it.

That's why I invited Randall Avery, founder of Deasil Wealth Management, to unpack one of the biggest myths in business. We talk about why charging what you're worth isn't selfish, how profit fuels greater impact, and why purpose and profit were never meant to compete.

If you've ever hesitated to raise your prices or wondered whether you can grow your business without compromising your values, this conversation is one you won't want to miss.

🎧 Press play and discover why leading with your heart might be the smartest business strategy you'll ever have.

❤️ Know a heart-led entrepreneur who needs to hear this? Share this episode, subscribe, and leave a review to help us reach more business owners!

📌Key Takeaways

• ✔️What a heart-led business really looks like
• ✔️Why profit fuels your purpose
• ✔️How undercharging holds you back
• ✔️Why niches create bigger opportunities
• ✔️How to build a business worth buying
• ✔️Why premium pricing attracts better clients
• ✔️How to scale without burnout

📌About the Guest
Randall Avery, CFP®, CFA, the principal and owner of Deasil Wealth Management in Atlanta, Georgia. With over 15 years of experience in financial planning, investment management, and strategic finance, he helps individuals, families, and business owners build long-term financial confidence through personalized wealth strategies.

📌Additional Resources

• 👉Website: www.deasilwm.com
• 👉LinkedIn: www.linkedin.com/in/randallavery
• 👉Facebook: www.facebook.com/DeasilWM
• 👉Instagram: www.instagram.com/rsadeasil50/?hl=en
• 👉Book: Hacking The System by Creating Your Own System

✨ Explore the Dialogue’s Treasures: Unearth the insights within! Tap HERE: https://tomjackobs.com/ep-152-heart-beats-profit-with-randall-avery/ to delve into the profound wisdom woven throughout our conversation.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

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Connect with me on social media:

• Facebook
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• Instagram
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• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources