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In this episode of the Heart-Led Business Show, I sit down with Ken Rusk, a bestselling author and seasoned entrepreneur, to delve into his inspiring journey at Rusk Industries. Ken shares his unique approach to fostering an employee-centric culture, emphasizing the importance of empowering employees to achieve their personal and professional goals.

Discover how Ken’s heart-led strategies fuel growth, resilience, and corporate citizenship. Don’t miss this inspiring talk packed with practical tips for building a thriving workplace.

🎧 Listen now as Ken Rusk reveals how to build a heart-led, employee-centered culture, empower your team, and transform your leadership for lasting impact!

Key Takeaways

• Why putting employees first is the secret to a thriving business culture
• How giving employees ownership drives growth, initiative, and innovation
• Why “timed pathways” turn vague goals into actionable results
• How learning to ProAct instead of React transforms your business and life
• Why open communication unlocks creativity and strengthens trust
• How a culture of giving back builds loyalty and long-term impact

About the Guest
Ken Rusk is a bestselling author, entrepreneur, and motivational speaker redefining success without a college degree. Known for his WSJ bestseller Blue-Collar Cash and the podcast Comfort, Peace & Freedom, Ken helps people create purposeful, prosperous lives. As founder of Rusk Industries, he collaborates with leaders, supports charitable causes, and inspires through speaking, courses, and his upcoming book on employee-centric business culture.

Additional Resources

• Website: www.kenrusk.com
• Email: media@kenrusk.com
• LinkedIn: www.linkedin.com/in/ken-rusk-2656a7175
• Instagram: www.instagram.com/kenruskofficial
• Facebook: www.facebook.com/KenRuskOfficial
• X: x.com/KenRuskOfficial
• TikTok: www.tiktok.com/@kenrusk.official
• YouTube: www.youtube.com/@KenRuskCPF
• Book: Blue-Collar Cash: https://tinyurl.com/zzas53f2

Explore the Dialogue: Tap here to delve into our conversation: https://tinyurl.com/hlbs-ken-rusk

Up Next: Johnny Beirne empowers coaches and course creators to deliver unforgettable presentations that captivate, inspire, and convert—thanks to his Presentation Transformation framework.

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Next Steps:

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Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources

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What if the biggest thing holding you back in business isn’t your strategy… but who you think you’re allowed to be? In this episode of The Heart-Led Business Show, Curtis McCullom dives deep into breaking free from hidden blocks, embracing authenticity, and building a heart-led business that thrives in both impact and profit.

From uncovering subconscious patterns to aligning with your true values, Curtis shares the mindset shifts and strategies that help leaders leap over life’s hurdles and step fully into their purpose.

🎧If you’re ready to transform your business while staying true to yourself, this conversation is a must-watch.

Key Takeaways

• Why your core values might be sabotaging your business and how to fix it
• The “should storm” of entrepreneurship and how to dodge it
• How to align your subconscious with your goals using NLP and hypnotherapy
• The real reason authenticity is your business’s secret weapon
• Why making money is not evil and how to redefine it as sacred energy exchange

About the Guest
Curtis McCullom helps CEOs and entrepreneurs overcome hidden blind spots to unlock income, confidence, and freedom. Using his LGET (Learn, Grow, Expand, Transform) Mindset™ framework and tools like NLP, MER®, and Hypnotherapy, he guides deep, lasting transformation. Host of The Curtis McCullom Show, he shares insights on success, mindset, and growth.

Additional Resources

• Website: www.bespokehumanpotentialcoaching.com
• Email: curtis@cbmccullom.com
• LinkedIn: www.linkedin.com/in/curtis-mccullom
• Instagram: instagram.com/curtis.mccullom
• X: https://x.com/curtisBmccullom
• YouTube: www.youtube.com/@curtismccullom

Free Core Values Discovery & Alignment Session for the first 15 listeners—align your actions with your purpose! Mention the podcast & “2025” to reserve your spot. 🔗 https://link.bespokehumanpotentialcoaching.com/widget/bookings/values_discovery_and_alignment_bhpc

Explore the Dialogue’s: Tap HERE to delve into our conversation: https://tinyurl.com/curtis-mccullom

Up Next: Discover Ken Rusk—bestselling author, entrepreneur, and creator of Blue-Collar Cash and the Comfort, Peace & Freedom podcast. Featured on Fox, Forbes, and USA Today, he empowers others through decades of business wisdom.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

• Spotify
• Apple Podcasts
• YouTube

Connect with me on social media:

• Facebook
• Tom Jackobs Business Page
• Instagram
• LinkedIn
• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources

Send us a text

What if connection didn’t have to revolve around cocktails? ✨

In this episode of The Heart-Led Business Show, I sit down with Laura Nelson, co-founder of Sober Life Rocks and author of The Inclusive Event Planner. She’s rewriting the rules of networking and events, proving that the most powerful connections happen when inclusivity, not alcohol, takes center stage.

Think less “happy hour hangover” and more authentic connection that actually lasts past midnight (without the Advil).🍸🚫

🎧 Listen and be inspired to create spaces where everyone truly belongs.

Key Takeaways

• Why alcohol-free events are the future (and not just for the sober crowd)
• The surprising power of mocktails to build community
• How to create inclusive, connection-driven experiences without the buzz
• The business case for sober-friendly conferences (spoiler: it’s profitable!)
• Navigating the awkward “why aren’t you drinking?” moments with grace

About the Guest

Laura Nelson, co-founder of Sober Life Rocks and author of The Inclusive Event Planner, is a leader in creating sober-inclusive spaces in the events industry. With 20+ years of expertise, she empowers professionals to design intentional, inclusive events that foster real connection.

Additional Resources

• Website: www.soberliferocks.com
• LinkedIn: www.linkedin.com/company/sober-life-rocks-professionals
• Facebook: www.facebook.com/soberliferocksprofessionals
• Instagram: www.instagram.com/Sober_life_rocks
• TikTok: www.tiktok.com/@soberliferocks
• YouTube: www.youtube.com/@soberliferocks
• Join the First-Ever Sober Influencer Event: https://amplify.soberliferocks.com/
• Free Download of THE INCLUSIVE EVENT PLANNER: A Quick Guide to Planning Sober-Friendly Conferences That Boost Attendance https://soberliferocks.com/the-inclusive-event-planner/
• Book Mentioned in this Episode: This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life https://tinyurl.com/yc5c9h74

Explore the Dialogue: Tap HERE to delve into our conversation. https://tinyurl.com/laura-nelson

Up Next: Dive into transformation with Curtis McCullom, creator of the LGET Mindset™ framework and host of The Curtis McCullom Show, who helps leaders clear subconscious blocks to unlock greater confidence, income, and freedom.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

• Spotify
• Apple Podcasts
• YouTube

Connect with me on social media:

• Facebook
• Tom Jackobs Business Page
• Instagram
• LinkedIn
• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources