Download the "Go-To" Content Grid. A year's worth of writing prompts for authentic personal branding.

Can AI help you build your personal brand or is it just getting in the way? In this video we'll talk about the 4 levels of brand effectiveness, how you can use AI to make yours stronger (beyond just using it for content), and absolutely where you should not let AI take over.

AI Prompts for the Brand Audit

Prep step: Grab the URLs to the home pages of 5 or 6 consultants who do the same thing you do - so fractional CMO or AI consultant or GTM for startups. Paste them in the chat window.

Prompt 1: Reverse Engineer Your ICPAct as if you are a brand stratagist. I’m giving you a list of websites of my competitors. Please identify the ideal client profile for each based on their home page copy.

Prompt 2: Messaging Detective (put this prompt in the same conversation)Identify the key messaging phrases each site uses. Pay special attention to section headlines and subheads. Also incorporate frustrations, fears, wants and aspirations.

Prompt 3: Gap Analysis (put this prompt in the same conversation)This is the link to my home page [insert link]. Please compare my site to my competitors. 1. Highlight similarities and differences. 2. Identify gaps and opportunities for me to differentiate.HIGHLIGHTS00:00 Building Your Personal Brand00:10 The Role of AI in Personal Branding01:53 The Four Levels of Brand Effectiveness02:05 Level 1: I Help Everybody02:13 Level 2: Defining Your Niche03:28 Level 3: Why Your Work Matters04:38 Level 4: Differentiation06:06 Conducting a Brand Effectiveness Audit with AI06:19 Using AI Prompts for Brand Analysis07:25 Analyzing Competitors and Messaging09:54 Identifying Differentiation Opportunities11:25 Next Steps for Brand Improvement

CONNECT WITH ME:

🌐 ⁠LauraZavelson.com⁠

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

😍⁠Instagram

Not sure what to post to build trust? Download The Go-To Content Grid for topics, templates and prompts.

Frameworks are the hidden business asset you already have but just aren't using. If you have experience, you have an approach and framework you can monitize. You're just not using it. This isn't just another marketing strategy. This is a business strategy that helps you attract more clients, shorten the sales cycle and signal premium fees.

HIGHLIGHTS

00:00 The Key to Credibility and Premium Rates

01:27 The Trust Recession and Content Consumption

02:17 Why Frameworks Make a Difference for Consultants

03:30 Creating and Using Your Framework

I’m Laura Zavelson, MBA - the go-to strategist for experts who want to be the go-to in their niche.Serial entrepreneur & professor of entrepreneurship - everything you hear from me I've tried and taught. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success.

CONNECT WITH ME:

🌐 ⁠LauraZavelson.com⁠

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

😍⁠Instagram

✨ Download The Go-To Content Grid If you want to get more client referrals, here’s the truth: your network isn’t ignoring you—they just aren't exactly sure what you do.In this episode, I show you the simple three-step system my clients use to wake up their referral network and create real opportunities in about five minutes a week. No awkward outreach. No “just checking in.”One client used this exact approach and landed six inbound inquiries and three new clients in three weeks.If you want a low-effort, high-return way to get more client referrals, start here.And if coming up with content each month feels like too much, grab my 12-topic content grid—that’s a full year of belief-shifting content already mapped out.

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.HIGHLIGHTS00:00 Introduction: Why Your Referral Network is Dry00:14 The Three-Step System to Revive Your Referrals01:08 Step 101:43 Step 202:56 Step 304:09 Maximizing ROI and Productivity Tips05:14 Next Steps

CONNECT WITH ME:

🌐 ⁠LauraZavelson.com⁠

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

😍⁠Instagram

Download The Go-To Content Grid - 12 topics and templates that take you from invisible to invincible. Are marketing funnels outdated? In today’s episode, I break down why the traditional marketing funnel no longer reflects how modern B2B buyers actually make decisions—and what to do instead if you want your content to generate qualified inbound leads.If your consulting or coaching business isn’t getting clients from your content (even though you’re posting constantly), the problem may be your mental model of the customer journey. Funnels were built for the Mad Men era. Your buyers live in a world of device switching, algorithm chaos, endless content options, and internal buying committees.In this video, you’ll learn a modern alternative: Pathway Thinking—a buyer journey framework that aligns with how people actually discover, evaluate, and hire experts today.What You’ll Learn• Why marketing funnels don’t work for B2B service businesses anymore• The six realities of today’s buyer journey—and how they affect your content strategy• How to create multiple customer pathways that lead to more inbound inquiries• What to measure instead of funnel conversions if you want more consulting clients onlineIf you're a consultant, coach, or expert struggling with visibility or lead generation, this episode explains why your content may not be converting—and how to shift to a pathway-based content strategy that increases trust, accelerates decision-making, and helps you stand out in a crowded market.This is not another “post more, try harder” marketing video. It’s a strategic reframing of how people buy—and how experts can create content that matches today’s nonlinear, multi-platform customer journey.HIGHLIGHTS00:00 Introduction to Funnel Thinking00:10 The Shift to Pathway Thinking01:02 Why Funnel Thinking is Outdated01:44 Six Realities of Modern B2B Buying04:00 Introducing Pathway Thinking04:59 Comparing Funnel and Pathway Thinking06:31 Creating Effective Pathways07:21 Final Tips and ConclusionDownload The Go-To Content Grid (with AI prompts)

Download The Go-To Content Grid (with AI prompts):Most people are using AI wrong—same prompts, same models, same bland results.You're asking it to do everything, fishing from the same bucket as everyone else, and ending up with content you're embarrassed to post. The real problem? You forgot you're the expert.In this video I show you my complete AI-assisted content workflow that lets me drop one YouTube video, a LinkedIn newsletter, a blog, five social posts, three to five shorts, a carousel, and a poll every single week—without spending weekends on my laptop.Here's what we'll cover:→The 6 AI Guidelines That Change Everything→ The Fishing Hole Problem: How using the same LLMs and prompts as everyone else keeps you invisible—and what to do about it.→The 7-Step Workflow (Actually 6): Generate ideas → Create outline → Nail the packaging → Draft → Edit in your voice → Schedule → Repurpose. Plus the one step you can skip if you steal my tool.→ Content Buckets That Convert: Model + Opinions + Stories—the three buckets that position you as the go-to in your niche.→The Repurpose Goldmine: How to turn one piece of long-form content into 5–7 pieces that keep working for you across platforms.→Batch Your Way to Freedom: Monthly or quarterly content sprints that build a backlog so you never scramble again.Pro tip: Save your filled-in prompts and upload them to Claude, Gemini, or a custom GPT so the AI learns your voice and saves you hours going forward.👉 Want to skip step one entirely? Grab the Go-To Content Grid with AI prompts for your model, opinions, and stories—so you can start creating content that calls in clients today: 00:00 Introduction to AI-Assisted Content Workflow00:19 The Six Key Changes for Effective AI Use02:45 Best Practices for AI Content Creation05:57 Summary of Best Practices06:11 Step-by-Step Content Workflow for 202606:27 Generating Ideas and Content Buckets07:58 Creating Outlines and Drafts09:35 Finalizing and Scheduling Content10:56 Repurposing Content for Maximum Reach13:20 Next Steps

**Download The Go-To Content Grid:** Most consultants are great at what they do. Their content just doesn't show it.You're helpful, but boring. You're posting, but not connecting. And you're treating marketing like a side hustle—on when you panic, off when you're busy.The result? New prospects never go deep enough to trust you. Referrals wonder if you're still in business. And you keep posting while your expertise stays invisible.In this video I show you the POV Framework: three types of content that work together to help you stand out, build trust, and bring in clients without needing to defend your value.**Here's what we'll cover:** →The 3 Content Traps: Why "helpful but boring" is killing your pipeline, how disconnected posts confuse buyers, and why the water faucet approach to marketing doesn't work. →The POV Framework: Frameworks + Opinions + Stories—and how each piece proves you're different, trustworthy, and the obvious choice. → Your Framework: The process you already use (even if you haven't named it yet)—and why visualizing it turns your method into your marketing. → Your Opinions: How strong opinions filter out bad-fit clients and magnetize the right ones—without starting fights. → Your Stories: The 5 stories every consultant needs (origin, proof, mistake, rant, vision) and why AI can't copy your real experience. → Why Bother: Shorter sales cycles, better leads, less price pushback, easier referrals, no more blank pages, and a body of work that compounds over time.+ A BONUS shortcut if you stay until the end.👉 Want to make 2026 the year you become the go-to in your niche?Grab the Go-To Content Grid with AI prompts for frameworks, stories, and opinions—so you never run out of connected content that builds your brand. HIGHLIGHTS00:00 The Future of Content in 202600:44 The POV Framework: A Game Changer for Experts01:39 Common Marketing Traps and How to Avoid Them03:46 Deep Dive into the POV Framework04:12 Frameworks: Showcasing Your Expertise05:24 Opinions: Standing Out with Strong Views07:17 Stories: Making Your Content Memorable09:26 Benefits of the POV Model10:51 BONUS!12:13 Next Steps

Grab the "Go-To Content Grid." 12 AI prompts to get you from ghosted to trusted.

Chasing social media content trends might get you more looks and likes, but if your entire marketing strategy is focused on social, it's probably not getting you clients.

Social media is great for getting found, but it does a terrible job building trust. And going into 2026? Trust is what gets you clients.

In this episode of The GenXpert Show, I’m breaking down why most marketing advice is geared towards getting visibility for influencers - and why experts - like consultants - need to be doing something different if you want consistent, high-quality leads.

We'll talk what it is, why it works and how to get started.

HIGHLIGHTS:

The Trust Threshold— 0:00

The Problem with Standard Content Advice — 1:12

How Buyers Really Decide to Trust You — 1:55

The Psychology of Trust & Content Types — 2:57

Four Ways People Build Trust — 4:54

The Power of Long-Form Content — 5:40

How to Repurpose Deep Content — 7:34

The Real Question for Content Creators — 9:02

✨ Download The Go-To Content Grid — my free 3x4 matrix of belief-shifting topics and AI prompts that help you create content that attracts clients, not just followers.

Join the Expert Engine priority list here.

Using storytelling in your marketing builds trust, creates connection and helps your referral network remember you without you needing to send those awkward emails.

In this episode, I’m breaking down the five core stories every consultant, coach, or expert needs in their back pocket to transform their newsletters, emails, social posts and podcast interviews.

You’ll learn how to use storytelling for business and marketing strategically — not just to entertain — but to turn your stories into real business assets that grow your brand and fill your pipeline.

Storytelling - and choosing the right stories to tell - is a competitive advantage. And creating a set of evergreen stories for your company gives you a business asset that you can use again and again.

HIGHLIGHTS

The Power of Storytelling in 2026: 0:57

Story Type 1: 2:27

Story Type 2: 3:39

Story Type 3: 4:59

Story Type 4: 6:34

Story Type 5: 6:59

CONNECT WITH ME:

🌐 ⁠LauraZavelson.com⁠

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

😍⁠Instagram

If this episode was helpful, I’d love it if you would leave a review and share it with a friend! See you next time.