Download the "Go-To" Content Grid. A year's worth of writing prompts for authentic personal branding.

Can AI help you build your personal brand or is it just getting in the way? In this video we'll talk about the 4 levels of brand effectiveness, how you can use AI to make yours stronger (beyond just using it for content), and absolutely where you should not let AI take over.

AI Prompts for the Brand Audit

Prep step: Grab the URLs to the home pages of 5 or 6 consultants who do the same thing you do - so fractional CMO or AI consultant or GTM for startups. Paste them in the chat window.

Prompt 1: Reverse Engineer Your ICPAct as if you are a brand stratagist. I’m giving you a list of websites of my competitors. Please identify the ideal client profile for each based on their home page copy.

Prompt 2: Messaging Detective (put this prompt in the same conversation)Identify the key messaging phrases each site uses. Pay special attention to section headlines and subheads. Also incorporate frustrations, fears, wants and aspirations.

Prompt 3: Gap Analysis (put this prompt in the same conversation)This is the link to my home page [insert link]. Please compare my site to my competitors. 1. Highlight similarities and differences. 2. Identify gaps and opportunities for me to differentiate.HIGHLIGHTS00:00 Building Your Personal Brand00:10 The Role of AI in Personal Branding01:53 The Four Levels of Brand Effectiveness02:05 Level 1: I Help Everybody02:13 Level 2: Defining Your Niche03:28 Level 3: Why Your Work Matters04:38 Level 4: Differentiation06:06 Conducting a Brand Effectiveness Audit with AI06:19 Using AI Prompts for Brand Analysis07:25 Analyzing Competitors and Messaging09:54 Identifying Differentiation Opportunities11:25 Next Steps for Brand Improvement

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