In this episode of The Fix, Jordan Greenaway, Commercial Director at Profile, and Sam Patchett, Client Director at Profile, discuss CEO branding, including the meaning of CEO branding, how to build a compelling brand as a CEO, and the top mistakes that could end up damaging your CEO profile.

Welcome to Profile

In this episode of The Fix, Jordan Greenaway, Commercial Director at Profile, and Sam Patchett, Client Director at Profile, discuss executive branding, including the meaning of executive branding, how to build an engaging executive brand, and the top mistakes that could end up damaging your profile.

In this episode of The Fix, Jordan Greenaway, Commercial Director at Profile, and Sam Patchett, Client Director at Profile, discuss B2B thought leadership, including the meaning of B2B thought leadership, how to run a successful B2B thought leadership campaign, and the top mistakes that could end up hurting your business.

Welcome to Profile

In this episode of The Fix, Jordan Greenaway, Commercial Director at Profile, and Sam Patchett, Client Director at Profile, discuss executive thought leadership, including the meaning of executive thought leadership, how to run a successful executive thought leadership campaign, and the top mistakes that could end up sinking your campaign.

Welcome to Profile

In this episode of The Fix, Jordan Greenaway, Commercial Director and Sam Patchett, Client Director at Profile, discuss CEO thought leadership, including what it actually means, how to execute a CEO thought leadership campaign and some of the mistakes they often see.

Profile: CEO Thought Leadership

With the emergence of social media and a shift in trust amongst consumers, investors, and partners, visible leadership has become a non-negotiable. Creating and distributing compelling content is key, whether that be short social media videos, articles in the media, or a post on a personal or company website. Commercial director, Jordan Greenaway, discusses what company leaders should do to put their heads above the parapet.

There’s more to recruiting top talent than job perks and fancy offices. Our research shows that new recruits want to work for companies with visible, well-respected, credible leaders. Tune in to listen to the results of our survey, as well as insight into how company leaders can take advantage of this missed opportunity.

We sat down with Connor Mitchell, freelance PR professional, to talk all things pitching and media relations. He takes us through his pitching process from start to finish and tells us what he has learnt about the media over the years. Connor also gives his top tips for someone wanting to go freelance in the industry.