We all know that there are piles of advertising money changing hands every day when it comes to brand marketing. 

But, even with all that spending, marketing and data insights leaders have to decide where and how to wisely allocate the coveted marketing budget.

To get the inside scoop on how those spend decisions are made, we met with Jonathan Boxill.  

He’s advised and worked with some of the most well-known brands on how to leverage market intelligence. 

On this episode, Jonathon highlights the safe bets when it comes to spending advertising budgets as well as what happens when brands decide to “go rogue” with their channel strategy.

Join us to find out who the top advertising spenders are so far in 2023, which channels are the real winners of all that money, and what you can try to make better budget choices.

Monopoly Go! The name of the game ends with an exclamation mark – so it must be doing well?  

Indeed it is.

According to Scopely, the game’s creator, “Monopoly Go!” transports players into a rich universe filled with iconic Monopoly features.

To find out just how these features help the game thrive, earn, and grow, we invited Julia Castro on the show to provide us answers.

Julia is one of our experts on customer success in the gaming world and in this episode, she helps outline the strategy behind game ad channel placement. She also shares tips on user acquisition strategies along with revenue details, and insights about other titles from Hasbro, Scopely, and more.

Tune in to find out what’s inside this latest “Data Says What?” loot box.

How does the role playing game market beat other game genres by billions of dollars in revenue?

To answer that question, we decided to meet with a gaming expert and talk about RPG which came from DnD and spilled some tea about ASO and IAE…

If you know what all that means, then you are going to really enjoy this episode of "The Data Says What?".

We talk with JD Osorio, he’s an expert who shares analysis about what succeeds in the RPG market as well as solid advice for people who want to launch a game in the RPG genre.

JD also breaks down perspectives on the User Acquisition and App Store Optimization strategies of role playing games like UnDawn and Goddess of Victory Nikke.  

Join us to get your game on.

This year Amazon Prime Day was the biggest ever!

Says someone every year...

The difference is, for us, this year we have someone who knows the details behind why things are going so well for online retail events like Prime Day. 

Please join us for this episode of The Data Says What where we meet with Seema Shah. She’s an expert with decades of experience in retail analysis, investing and equity research. Seema also leads a team of analysts who come pretty close to predicting the future when it comes to the mobile economy. 

Listen in to find out what Seema -- and the data says -- about Amazon Prime Day, Retail Media Networks, and what investors look for when digging into competitive analysis and research.

What do Kim Kardashian, Retail Media Networks, and Rent to own marketing all have in common?

If you guessed Jon Davids, I would be amazed that you could piece those three data points together.

In this episode of the data says what, we talk WITH Jon Davids. He’s a LinkedIn influencer, an entrepreneur, and an expert in helping businesses thrive.

Jon helps us unlock how to hijack attention, and deciding which data to focus on, to understand market avatars (no, it's not about creatures from Pandora).  

We’ll also dig into some interesting data behind rented and owned marketing. 

As an added bonus, Jon shares some great stories about Kim Kardashian, Crumbl Cookies, building high ROI from podcasts, and Jon’s backstory of becoming an influencer on social media. 

Just when you were jonesin’ for another social media platform, from the makers of Facebook, along came Threads. 

Last week, on July 6th, Meta launched a new app that skyrocketed to the fastest growing mobile app in history. Millions of people, all over the world, downloaded the latest social craze.

In this episode of the Data Says What we checked in with someone who knows a lot about mobile app insights – Anthony Bartolacci. We sat down with Anthony to find out:

• Is Threads really a Twitter killer? 
• And why the heck does Meta even need another social app anyway?

Please join us to hear how we "Thread" the needle on even more data.

There’s a good chance that you watch Netflix or Max. The data shows that people are streaming nearly 200 billion minutes of shows each week. That is a ton of Black Mirrors and Righteous Gemstones.

In this episode of The Data Says What we meet with Abe Yousef to get to the bottom of what’s going on with video. He’s an expert at Sensor Tower who knows the inside scoop on what the data says about streaming video on demand. 

Abe talks with us about the market impacts now that HBO and Discovery+ are just plain old “MAX” and even sheds some light on what it means for Netflix now that they stopped letting you share your password.

Listen in to hear what that data says.

Where in the world is Sensor Tower?  If you guessed “at the Cannes Lions festival” you’re correct! (and, we think you might be cheating). In this special episode of ‘The Data Says What,’ we talk with Ben Rabner, VP of Marketing and Growth at Sensor Tower. Ben has set up a gelato shop in Cannes, France to entice CMOs with cool treats and tasty marketing insights. Listen in for Ben’s tips for marketers, the scoop on retail media networks, and how Alice in Wonderland sparked an idea for marketing. Let’s get curiouser…