We all know that there are piles of advertising money changing hands every day when it comes to brand marketing. 

But, even with all that spending, marketing and data insights leaders have to decide where and how to wisely allocate the coveted marketing budget.

To get the inside scoop on how those spend decisions are made, we met with Jonathan Boxill.  

He’s advised and worked with some of the most well-known brands on how to leverage market intelligence. 

On this episode, Jonathon highlights the safe bets when it comes to spending advertising budgets as well as what happens when brands decide to “go rogue” with their channel strategy.

Join us to find out who the top advertising spenders are so far in 2023, which channels are the real winners of all that money, and what you can try to make better budget choices.

Monopoly Go! The name of the game ends with an exclamation mark – so it must be doing well?  

Indeed it is.

According to Scopely, the game’s creator, “Monopoly Go!” transports players into a rich universe filled with iconic Monopoly features.

To find out just how these features help the game thrive, earn, and grow, we invited Julia Castro on the show to provide us answers.

Julia is one of our experts on customer success in the gaming world and in this episode, she helps outline the strategy behind game ad channel placement. She also shares tips on user acquisition strategies along with revenue details, and insights about other titles from Hasbro, Scopely, and more.

Tune in to find out what’s inside this latest “Data Says What?” loot box.

How does the role playing game market beat other game genres by billions of dollars in revenue?

To answer that question, we decided to meet with a gaming expert and talk about RPG which came from DnD and spilled some tea about ASO and IAE…

If you know what all that means, then you are going to really enjoy this episode of "The Data Says What?".

We talk with JD Osorio, he’s an expert who shares analysis about what succeeds in the RPG market as well as solid advice for people who want to launch a game in the RPG genre.

JD also breaks down perspectives on the User Acquisition and App Store Optimization strategies of role playing games like UnDawn and Goddess of Victory Nikke.  

Join us to get your game on.