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  • When Niche Content Goes Global: how a UK music charity took on Google’s video-search powerhouse

    When Niche Content Goes Global: how a UK music charity took on Google’s video-search powerhouse
    May 8 2024

    As the music industry emerged from the global pandemic, Opera Rara - which specialises in lost and unknown operas - saw the need to raise its digital content game.

    With 120 recordings in its back-catalogue, the company was sitting on a ton of content.

    But with limited experience of social media marketing, and a sceptical attitude to digital content, it was barely exploiting this mountain of material.

    Surprised to learn how well opera can perform on YouTube, the company tried to turn the platform to its advantage.

    In just 18 months, Comms Director Zachary Vanderburg took Opera Rara into the YouTube Partner Programme, doubling the company’s audience.

    Discover how this niche opera charity took on Google’s video-streaming powerhouse, and created a content hub with international reach.

    The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast agency.

    Subscribe for fresh insights into successful content growth. New episode every Wednesday.

    Learn more and explore other episodes at contentmavericks.club


    TOPICS COVERED:


    00:00 YouTube Vs Opera: The 'lost and forgotten' opera company that doubled its subscribers

    04:31 Opera Rara's Recipe for Digital Success: Go long. Really long.

    10:56 Behind the Scenes content: a digital strategy masterstroke

    14:44 Repurposing for Reach: Opera Rara's content wheel

    18:30 Balancing demographics: Serving older audiences vs. enticing younger followers

    23:16 Big Ambitions, Small Budget: Opera Rara's multi-channel Digital Strategy

    25:24 Punch Above Your Weight: Mine your existing content for easy wins


    SUPPORT THE SHOW

    Join the club - Get The Content Mavericks Club Newsletter

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    Support The Content Mavericks Club with a one-off donation

    Grab your free guide - High Impact Habits for Podcast Success

    RESOURCES

    Follow Zachary Vanderburg on LinkedIn

    Follow Opera Rara on YouTube

    Visit Opera Rara

    THE CONTENT MAVERICKS CLUB

    The Content Mavericks Club webpage

    Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.

    Tell us what you think in our 30-second feedback quiz

    Support The Content Mavericks Club with a one-off donation

    Follow show host Jason Caffrey

    Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:

    LinkedIn

    Instagram

    YouTube

    TikTok

    X

    Pinterest

    Check out Creative Kin to discover how to launch and grow your podcast.



    Support this podcast at — https://redcircle.com/contentmavericks/donations
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    33 Min.
  • High Gain Habits for Independent Podcasters - Part 2

    High Gain Habits for Independent Podcasters - Part 2
    Apr 16 2024

    As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries.

    He also listens to lots of podcasts.

    But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture the key takeaways.

    To solve that problem for his own listeners, Jason shares six hugely valuable learning points from Content Mavericks Club guests, over two episodes of his popular content marketing show.



    Support this podcast at — https://redcircle.com/contentmavericks/donations
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    13 Min.
  • High Gain Habits for Independent Podcasters- Part 1

    High Gain Habits for Independent Podcasters- Part 1
    Apr 10 2024

    As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries.

    He also listens to lots of podcasts.

    But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture the key takeaways.

    To solve that problem for his own listeners, Jason shares six hugely valuable learning points from Content Mavericks Club guests, over two episodes of his popular content marketing show.



    Support this podcast at — https://redcircle.com/contentmavericks/donations
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    13 Min.
  • Building Your Personal Brand - One Podcast Episode At A Time

    Building Your Personal Brand - One Podcast Episode At A Time
    Apr 1 2024
    Podcasting has a well-deserved reputation as an excellent way to build profile for both brands and professionals. So how would branding Liz Mosley expert use her own podcast to grow her freelance business?Now more than 100 episodes into her podcasting journey, Liz unpacks her motivations for starting her show, how it has benefitted her own brand, and how her podcast dovetails with her social and email marketing for maximum impact. The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.Subscribe for fresh insights into successful content growth. New episode every Tuesday. Learn more and explore other episodes at contentmavericks.club TOPICS COVERED01:41 The Building Your Brand podcast - Audience and Reach03:50 Why choose a podcast - Liz Mosley’s early ambitions for her show06:01 Building A Personal Brand - has Liz raised her professional profile through podcasting?07:48 Securing sponsorship with Adobe and Flodesk16:14 Re-purposing content - feeding the social media monster22:04 The biggest podcast growth mechanism for Liz Mosley28:57 Advice for podcasters looking for consistency and growthSUPPORT THE SHOWJoin the Club - Get The Content Mavericks Club NewsletterTell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donation ABOUT LIZ MOSLEYLiz Mosley is a graphic designer with over 15 years experience.She now specialises in creating creative branding, animated GIFS and websites for small business owners.She hosts the Building Your Brand podcast which with the help of her guests and solo episodes helps small businesses owners feel more confident about all aspects of branding and marketing.Liz also teaches courses and workshops showing people how to create their own branding and GIFS if they don’t have the budget to outsource it.Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world.. RESOURCESFollow Liz Mosley: Instagram TiTok X YouTube LinkedInVisit Liz Mosley DesignExplore the Building Your Brand podcast THE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationConnect with show host Jason Caffrey on LinkedInFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations
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    32 Min.
  • Celebrity Podcast Vs YouTube Cats - Which Earns Most?

    Celebrity Podcast Vs YouTube Cats - Which Earns Most?
    Mar 26 2024

    Genevieve Hassan has achieved what many podcasters and content creators dream of.

    She has built her content creation into a full-time concern.

    Genevieve’s show, Celebrity Catchup: Life After that Thing I Did, launched in Summer 2020, at a time when much of the world was in the grip of the Covid pandemic.

    The show quickly found an audience among nostalgic devotees of pop culture keen to get a glimpse into the lives of celebrities from the 1980s.

    Genevieve tells Jason Caffrey, CEO of podcast agency Creative Kin, how a distribution deal with Virgin Atlantic cemented the podcast’s success.

    And how she runs a 7 million-view YouTube channel for her cats too.

    Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals.

    Learn more, and explore other episodes at contentmavericks.club


    SUPPORT THE SHOW

    Join the Club - Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.

    Tell us what you think in our 30-second feedback quiz

    Support The Content Mavericks Club with a one-off donation


    TOPICS COVERED

    01:31 Six Seasons of Celebrity Catchup - show audience and reach

    04:47 Winner of Best Film & TV Podcast and Independent Podcast of the Year

    07:55 Booking Guests - Who Does Genevieve Bring On To Celebrity Catchup?

    12:49 How To Prepare Interviews And Get The Best from Podcast Guests

    16:21 A No-Video Podcast Promotion Strategy

    18:35 Virgin Atlantic distribution - winning and renewing a commercial contract.

    23:33 Teddy and Sushi - The 7 million-view Cat YouTube Channel

    27:25 Takeaways for Indie podcasters from an award-winning creator


    RESOURCES

    Follow Genevieve Hassan: X LinkedIn

    Explore the Celebrity Catchup: Life After That Thing I Did podcast

    Celebrity Catchup on social: X Insta


    THE CONTENT MAVERICKS CLUB

    The Content Mavericks Club webpage

    Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.

    Tell us what you think in our 30-second feedback quiz

    Support The Content Mavericks Club with a one-off donation

    Connect with show host Jason Caffrey on LinkedIn

    Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:

    LinkedIn

    Instagram

    YouTube

    TikTok

    X

    Pinterest

    Check out Creative Kin to discover how to launch and grow your podcast.



    Support this podcast at — https://redcircle.com/contentmavericks/donations
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    33 Min.
  • Podcasting For Lead Generation: Making Your Show Work For You

    Podcasting For Lead Generation: Making Your Show Work For You
    Mar 18 2024
    How can a podcast drive lead generation for your business?Amardeep Parmar is the co-founder of a social enterprise and for-profit business with a podcast right at its heart.From content generation to networking, building trust and developing leads, Amardeep's show is the hub of a very busy business fly-wheel - with lots of spokes.Amardeep tells Jason Caffrey, CEO of podcast agency Creative Kin exactly why and how his podcast holds a core position in his endeavour.Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals.Learn more and explore other episodes at contentmavericks.club SUPPORT THE SHOWJoin the Club - Get The Content Mavericks Club NewsletterTell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donation THE GUESTAmardeep Parmar is Co-Founder of The BAE HQ, host of Entrepreneur's Handbook podcast and angel investor.In January 2020, Amardeep started writing online and became the second-fastest growing writer on Medium.com behind only Barack Obama.He became a full-time creator in June 2021, ran two podcasts and interviewed the likes of the cofounders of Netflix and Twitter.After he lost his father in 2022 Amardeep's focus shifted to The BAE HQ with the goal of using my his creator growth to help British Asian Entrepreneurs (BAEs). RESOURCESThe BAE HQAmardeep ParmarHSBC Innovation Banking TOPICS COVERED00:03 Introduction01:27 The BAE HQ: Connecting Entrepreneurs With Investors02:39 Spinning The Network Wheel: The BAE HQ Connection Model04:09 The BAE HQ Podcast: Fitting The Show Into The Business Model07:01 Creating Profitable Connects From Podcast Community10:00 Converting Podcast Listeners Into Email Subscribers11:48 Testing The BAE HQ podcast against goals14:42 HSBC Innovation Banking sponsorship and growth ambitions18:03 Why podcasting is the right tool for the job21:26 How podcasts deepen relationships between host, listener and brand.23:11 Booking podcast guests: get comfortable then shoot for the stars28:56 What it's like to interview big-name founders31:16 Amardeep Parmar's top benefits of podcasting for The BAE HQ THE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationConnect with show host Jason Caffrey on LinkedInFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations
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    34 Min.
  • Who's Listening? The UK Podcast Audience Unpacked

    Who's Listening? The UK Podcast Audience Unpacked
    Mar 8 2024

    Who is listening to podcasts in the UK?

    How are they listening and where? What are they doing while they listen? BBC Commercial Strategy Manager Adam Bowie unpacks UK podcast listener data with Jason Caffrey, CEO of podcast production agency Creative Kin.


    SUPPORT THE SHOW

    Join the Club - Get The Content Mavericks Club Newsletter

    Tell us what you think in our 30-second feedback quiz

    Support The Content Mavericks Club with a one-off donation

    ABOUT ADAM BOWIE

    Adam is a media business development manager, strategist and analyst with more than 20 years’ experience across all forms of media, with a specialism in audio. He regularly publishes analysis of UK podcast listening data on his blog. Adam also works on a cycling podcast.


    RESOURCES

    Follow Adam Bowie: LinkedIn X Instagram YouTube

    Visit Adam Bowie’s blog

    Check out Adam’s deep dives into Ofcom Podcast Surveys

    Explore Edison’s podcast research

    TOPICS COVERED

    00:56 UK podcast listener data - can it be trusted?

    02:59 How many UK adults listen to podcasts regularly?

    06:47 Which age group consumes the most podcasts in the UK?

    07:28 Changing podcast listening habits

    09:37 The unique way YouTube does podcasting

    18:13 What UK listeners are doing while they listen to podcasts

    22:09 How new technology has changed podcast listening

    28:56 Niche no more: how podcasting is penetrating the mainstream


    THE CONTENT MAVERICKS CLUB

    The Content Mavericks Club webpage

    Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.

    Tell us what you think in our 30-second feedback quiz

    Support The Content Mavericks Club with a one-off donation

    Connect with show host Jason Caffrey on LinkedIn

    Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:

    LinkedIn

    Instagram

    YouTube

    TikTok

    X

    Pinterest

    Check out Creative Kin to discover how to launch and grow your podcast.



    Support this podcast at — https://redcircle.com/contentmavericks/donations
    Mehr anzeigen Weniger anzeigen
    31 Min.
  • Building Community With A Podcast: Stigma, celebrity and a national live event

    Building Community With A Podcast: Stigma, celebrity and a national live event
    Mar 5 2024
    What does it mean to build a community around a podcast?And how is it best achieved?Matthew Butler built a podcast about drug and alcohol addiction into a 500 downloads-per-episode show that brought a major event to his home city of Hull.Matthew unpacks how he leveraged celebrities and influencers like Liberty X singer Michelle Heaton and BBC Radio London presenter Claira Hermet to help get his podcast in front of a bigger audience.With some impressive stats under his belt Matthew quickly persuaded service commissioners at Hull City Council to invest in what he was doing.The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.Subscribe for fresh insights into successful content growth. New episode every Tuesday. Learn more and explore other episodes at contentmavericks.club SUPPORT THE SHOWJoin the Club - Get The Content Mavericks Club NewsletterTell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donation ABOUT MATTHEW BUTLERMatthew works with Change Grow Live, a nationwide charity that helps tens of thousands of people each day.His role as the Connecting Communities Lead allows him to holistically support adult service users to initiate recovery from drug and/or alcohol dependence.His aim is to empower people to build their own recovery capital and support them to move into long term sustained recovery and social re-integration.It is Matthew's responsibility to co-ordinate the work and development of all 'Pathways to Recovery' through Peer Mentors, Volunteers and provide a point of liaison for Service Users and their feedback. RESOURCESBelieve In People podcastChange Grow Live HullMatthew ButlerChange Grow Live Addiction Recovery And SupportFaces And Voices Of Recovery UKTOPICS COVERED01:02 Introducing Matthew Butler03:40 Matthew's podcast: Believe In People07:08 Believe in People - the goals for the podcast08:05 How Matthew got investment buy-in for his podcast11:03 Who is Mathew's ideal listener?12:48 Hard to reach audiences - is the podcast the right tool?16:45 Which podcast promotion tactics work for Mathew's show19:46 Matthew's most successful social channels for podcast promotion21:37 Measuring the podcast's ROI23:54 Not about the money - what's the objective for Believe In People?25:51 How the Believe In People podcast brought brought the UK National Recovery Walk to Hull27:59 The coming year for the Believe In People podcast29:26 Getting personal: what Matthew you gets out of podcastingTHE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationConnect with show host Jason Caffrey on LinkedInFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations
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    33 Min.