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  • Episode 45: The Art of Sway + Maverick Mindshare: Who Owns the Content? Let’s Talk Usage Rights

    Episode 45: The Art of Sway + Maverick Mindshare: Who Owns the Content? Let’s Talk Usage Rights
    Oct 27 2025
    In this conversation, Danielle Wiley and Casey Benedict explore the evolving landscape of influencer marketing, particularly focusing on content usage rights and the complexities of influencer contracts. They discuss the historical context of content ownership, the current trends in pricing and usage rights, and the importance of effective collaboration between brands and influencers to achieve successful marketing outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 Min.
  • Episode 44: The Art of Sway + Maverick Mindshare: Roundup of Lessons Learned from the Second NIIMBUS Summit

    Episode 44: The Art of Sway + Maverick Mindshare: Roundup of Lessons Learned from the Second NIIMBUS Summit
    Oct 20 2025
    In this conversation, Danielle Wiley and Casey Benedict discuss the recent NIIMBUS conference, focusing on key insights from keynote speaker Sarah Watson, the challenges of navigating the influencer marketing landscape, and the importance of metrics and team dynamics. They explore creative approaches to influencer campaigns and the complexities of budgeting and RFPs in the industry. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 Min.
  • Episode 43: The Art of Sway + Maverick Mindshare: Keep, Kill, Evolve: An Influencer Marketing Game

    Episode 43: The Art of Sway + Maverick Mindshare: Keep, Kill, Evolve: An Influencer Marketing Game
    Oct 13 2025
    In this engaging conversation, Danielle and Casey explore the evolution of influencer marketing, the impact of AI on podcasting, and the nostalgic reflection on past marketing strategies. They discuss the decline of Twitter parties, the rise of affiliate marketing, and the nuances of influencer relationships, including crisis communications and the transition from bloggers to paid spokespeople. The conversation wraps up with thoughts on the future of blogging and the importance of long-form content. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 Min.
  • Episode 42: The Art of Sway + Maverick Mindshare: Fans vs. Fit: Removing Bias in Influencer Recruitment

    Episode 42: The Art of Sway + Maverick Mindshare: Fans vs. Fit: Removing Bias in Influencer Recruitment
    Oct 6 2025
    In this week's conversation, Danielle and Casey explore the complexities of influencer marketing, focusing on the importance of understanding parasocial relationships, authenticity, and the challenges of client expectations. They discuss how influencer crushes can cloud judgment in recruitment, the role of trust in influencer effectiveness, and the need for diverse influencer selection. The conversation also touches on the regulatory aspects of authenticity and the dangers of aspirational marketing, concluding with insights on improving client relationships and decision-making processes. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 Min.
  • Episode 41: The Art of Sway + Maverick Mindshare: Experiential Marketing: Engaging Gen Z in Real Life

    Episode 41: The Art of Sway + Maverick Mindshare: Experiential Marketing: Engaging Gen Z in Real Life
    Sep 29 2025
    In this conversation, Danielle and Casey explore the evolving landscape of marketing to Gen Z, emphasizing the importance of in-person connections and experiential marketing. They discuss how brands can facilitate real-world interactions, understand the cultural context of Gen Z, and the role of community in building brand loyalty. The discussion highlights the shift from high-production marketing to more authentic, lo-fi experiences that resonate with younger audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 Min.
  • Episode 40: The Art of Sway + Maverick Mindshare: AI and Influencer and Affiliate - What a Mess!

    Episode 40: The Art of Sway + Maverick Mindshare: AI and Influencer and Affiliate - What a Mess!
    Sep 22 2025
    In this conversation, Danielle and Casey explore the nuances of authenticity in conversations, the impact of AI on influencer marketing, and the misconceptions surrounding influencer effectiveness. They discuss the importance of community and human touch in marketing strategies, share personal experiences, and reflect on the future of influencer marketing in the age of AI. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 Min.
  • Episode 39: The Art of Sway + Maverick Mindshare: The Rise of Full-Time Creators on LinkedIn

    Episode 39: The Art of Sway + Maverick Mindshare: The Rise of Full-Time Creators on LinkedIn
    Sep 15 2025
    In this conversation, Danielle and Casey discuss the rise of full-time creators, the challenges posed by algorithms on platforms like LinkedIn, and the impact of rage bait on engagement. They explore the distinction between creators and influencers, the importance of authenticity in content creation, and the pressures of maintaining personal integrity while navigating the demands of social media. The discussion highlights the complexities of content creation in a digital landscape increasingly dominated by professional creators and the strategies needed to stand out. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 Min.
  • Episode 38: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Agency vs. In-House

    Episode 38: The Art of Sway + Maverick Mindshare: Navigating Influencer Marketing: Agency vs. In-House
    Sep 8 2025
    In this conversation, Danielle and Casey discuss the pros and cons of hiring an influencer marketing agency versus managing influencer marketing in-house. They explore various factors that influence this decision, including brand size, expertise, and cost-effectiveness. The discussion emphasizes the value of agency services in navigating the complexities of influencer marketing and the potential benefits of collaboration between in-house teams and agencies. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 Min.