Adam Clarke has a world famous co-founder: Sir Mo Farah. But they were entering a very busy market when they launched URunn. In this episode Adam explains how they're creating a niche and avoiding getting squeezed out.

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When Stephen Schweickart approached professional athletes with his bioceramic clothing they asked for supporting scientific studies. And so did the clubs. And they wanted them from different research labs. In this episode, Stephen discusses how to innovate and grow, whilst navigating unexpected costs.

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Over twenty years Benn Achilleas has sold sports tech in markets across the world, where secret stumbling blocks lurk. In this episode the Total Kombat co-owner explains what to look out for and whether a loss leader can ever work.

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The customer pitch feels make or break, particularly if your company balance sheet is bare. In this episode, Ekkobar co-founder and Chief Growth Officer, Amber Dodson outlines the big mistake startups often make.

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Trev Keane thought he had the deal done. But it fell through and his business failed. In this episode he looks at what he could have done differently and offers unusual advice on how to choose a business partner.

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The first 1-2 years provides numerous challenges to a tech startup. In this episode co-founder of Upper Hand, Myles Grote speaks candidly about the financial mistakes he made and how he could have avoided them.

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Is my sports tech company going to fail? Am I making big financial mistakes? These questions keep founders lying awake at night. STA Group CEO Rebecca Hopkins and sports broadcaster Alex Dibble explain how they will be answered in Tech Chairs Series 2.

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No sport, competitively or recreationally, has changed more in the past 30 years than cycling. At the heart of this has been an Olympic champion, technical wizard, entrepreneur and campaigner. Chris Boardman is Rebecca and John’s guest on this episode of Tech Chairs and shares how much drive, imagination and ignorance (!) is vital to when looking to create a winning team. Once you’ve heard this episode, you’ll never look at cycling – or your bike - in the same way again.

If you love winning stories, you’ll enjoy hearing Ben Ainslie talk sports technology in episode 8. Ensure you hear the next series and subscribe to Tech Chairs series and in the meantime, stay in touch with all sports technology news with the Access Innovation newsletter.