In this episode of Strategy with Sally, Sally and co-host Ash, Customer Success Manager, welcome Menno Tabbernal, founder of Ultimate Efficiency Virtual Assistants.

Menno shares how hidden inefficiencies can cost businesses thousands of dollars and prevent entrepreneurs from scaling effectively. He explains why many business owners become trapped in day-to-day operations and how combining CRM systems, virtual assistants, and AI can create a powerful shortcut to growth.

You'll learn practical strategies for delegating effectively, implementing smarter systems, and freeing up time to focus on sales, strategy, and client relationships. Menno also reveals the common mistakes entrepreneurs make when trying to scale and where to start if you want to build a more efficient business.

Whether you're a solo entrepreneur or leading a growing team, this episode offers actionable insights to help you work smarter, scale faster, and regain control of your time.

Website: https://ultimateefficiency.com.au/
Facebook: https://www.facebook.com/UltimateEfficiencyVaServices/
Instagram: https://www.instagram.com/menno_tabbernal/
LinkedIn: https://www.linkedin.com/in/menno-tabbernal-ueva/

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In Episode 3 of the Mindset Myths series, Sally tackles another common belief that keeps business owners stuck: "If it feels hard, I must be doing it wrong."

The truth? Not always. Sometimes hard means something needs adjusting—but often, it simply means you're learning, growing, and building a new skill.

• Why discomfort isn't always a sign to stop
• The difference between "hard because it's wrong" and "hard because it's new"
• How learning curves build confidence and capability
• Why repetition—not perfection—creates progress

Instead of asking:

"Why is this so hard?"

Ask:

"Is this hard because it's wrong, or hard because it's new?"

That simple question creates space to adjust what isn't working—or keep going if you're simply learning.

Choose one task in your business that feels difficult.

Ask yourself whether it needs to be simplified, adjusted, or whether you simply need more practice.

Then take the next small step.

Because hard doesn't always mean stop. Sometimes, it means you're growing.

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The truth? Confidence isn't something you're born with—it's something you build.

Sally shares why confidence isn't a personality trait but the result of repeated action and collected evidence. Drawing on her own experiences of bullying, overcoming self-doubt, and stepping in front of the camera for the first time, she explains how confidence grows every time you choose action over avoidance.

If you've ever believed you're simply "not confident enough" to start, sell, speak, or show up, this episode will help you reframe that story and begin building confidence one small step at a time.

Think about one area where you keep telling yourself, "I'm not confident with this."

Now write down three pieces of evidence that prove you're more capable than your fear is admitting. They could be past successes, challenges you've overcome, skills you've learned, or difficult situations you've handled.

Then choose one small action you can take today to add another piece of evidence.

Remember, confidence isn't built by waiting to feel ready—it's built by taking action before you do.

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In this episode of Strategy with Sally, Sally shares a deeply personal story about overcoming the fear of being seen and how stepping into the spotlight transformed her business and her life.

From childhood bullying and hiding behind the camera to livestreaming for 365 days and building a thriving online presence, Sally reveals the mindset shifts, lessons, and practical strategies that helped her move beyond fear and start showing up consistently.

If you've ever felt nervous about posting on social media, going live, recording videos, or putting yourself out there because of what others might think, this episode is for you.

Sally reminds us that the people who need our help can't find us if we're hiding.

• Why fear of judgment keeps so many business owners invisible
• How childhood experiences and self-doubt can impact confidence in business
• The story behind Sally's very first livestream and what happened next
• Why visibility is essential if you want to grow your audience and impact
• How showing up consistently creates opportunities and business growth
• The difference between vanity metrics and building real business assets
• Why imperfect action is better than waiting for perfection
• Simple ways to start creating content without feeling overwhelmed
• How behind-the-scenes content helps build trust in an AI-driven world
• The power of sharing your story to inspire and connect with others

Choose one day and one time every week to show up consistently.

Whether it's a livestream, a video, a podcast, or a simple social media post, commit to sharing one useful tip, lesson, story, or insight.

Don't worry about being perfect.

Just start.

Follow, subscribe, and share the podcast with fellow business owners, entrepreneurs, and creators who need the confidence to step out from behind the scenes and share their message with the world.

Stay connected for more practical business strategies, honest conversations, and real-world lessons every week.

And remember:

Never let anyone dim your sparkle. Every day, be marketing.

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Welcome to the first episode of the Mindset Myths series, where Sally unpacks the sneaky beliefs that sound sensible but often keep business owners stuck.

This episode tackles one of the most common myths in business: "I need to feel confident before I take action."

The truth? Confidence isn't something that arrives before you start. It's something you build by taking action, one small step at a time.

• Why waiting for confidence can keep you stuck
• The difference between confidence and evidence
• How action builds self-belief
• Why imperfect movement beats waiting for the "right" feeling

Instead of asking:

"Do I feel confident enough to do this?"

Ask:

"What's one small action I can take that gives me evidence?"

Because confidence is often the result of action, not the prerequisite for it.

Choose one thing you've been putting off because you don't feel confident enough.

Then take the smallest possible step toward it today.

Write the draft.
Send the message.
Record the practice video.
Make the follow-up.

Just create one piece of evidence for your brain.

Because confidence isn't something you wait for — it's something you build.

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In the final episode of the 5-Minute Business Reset series, Sally brings everything together with a simple weekly reset designed to help you stay focused, reduce overwhelm, and keep your business moving forward.

Instead of waiting until things feel chaotic, this episode shows you how to build a regular pause into your week so you can identify what's working, spot what's slowing you down, and choose your next clear focus.

• Why weekly resets create clarity and momentum
• How to identify recurring bottlenecks and friction points
• The five questions to ask every week
• How small adjustments can prevent overwhelm before it starts

Set aside a regular time each week and ask yourself:

1. What actually moved forward this week?
2. What kept slowing me down?
3. What needs my attention next week?
4. What can I make easier before it begins?
5. What is my one clear focus for next week?

Schedule a recurring weekly reset in your calendar and use these five questions to review your week and plan your next move.

Because you don't need to fix everything at once. You just need a simple pause that helps you move forward with more clarity and less chaos.

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Sometimes the thing you're avoiding isn't actually difficult — it just feels too big.

In this episode of the 5-Minute Business Reset, Sally shares a simple way to break down overwhelming projects into smaller, more manageable actions. Because momentum doesn't come from doing everything at once. It comes from taking the next useful step.

• Why big projects create resistance
• How to turn overwhelming tasks into simple actions
• The difference between a project and a next step
• Why small wins create momentum

Choose one task you've been avoiding and ask:

"What's the smallest useful version of this?"

Then focus only on that next action.

Pick one task that feels too big, simplify it into the smallest useful step, and complete that step today.

Because progress isn't about finishing everything. It's about making the next move easier.

Stay Connected & Get Exclusive Access:
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